performance marketer

About Us:

Vision

Mission

Values

• Remarkability: Consistently pursuing remarkability through resilience. We challenge ourselves to exceed expectations, pushing boundaries to deliver exceptional results for our clients.
• Resilience: We embrace challenges as opportunities for growth, demonstrating resilience in overcoming obstacles to achieve success.
• Connection: We prioritize genuine human connections, understanding that effective marketing is about engaging hearts and minds.

Why Join Us

Benefits of Working with Us:

• Professional Growth: Opportunities for continuous learning and development in a dynamic industry.
• Impactful Work: Contribute to meaningful projects that make a difference in our clients' success stories.
• Work-Life Balance: We believe in a healthy work-life balance to ensure our team remains motivated and fulfilled.
• Team Collaboration: Collaborate with talented individuals who share your passion for creativity and excellence.
• Competitive Compensation: We offer competitive salaries and benefits packages to attract and retain top talent.

Job Overview

We are seeking a Performance Marketer to lead and optimize high-impact digital marketing campaigns aimed at driving quality leads, improving conversion rates, and maximizing return on investment (ROI). The ideal candidate will have a deep understanding of data-driven marketing, campaign optimization, and lead generation across multiple digital channels with a experience of 4-6 years.

Key Responsibilities:

• Lead Generation & Campaign Optimization:
• Design, manage, and execute digital marketing campaigns with a focus on lead generation from high-quality clients.
• Continuously optimize campaigns to increase lead volume, improve lead quality, and reduce cost-per-lead (CPL).
• Leverage PPC, paid social, programmatic ads, and display marketing to drive targeted traffic and conversions.

Conversion Rate Optimization (CRO):

• Analyze user behavior and sales funnels to identify areas for improving conversion rates.
• Collaborate with design and content teams to create optimized landing pages, A/B test variants, and improve user experience (UX).
• Implement strategies to optimize the entire customer journey, from lead acquisition to sale.
• ROI and Performance Tracking:

Develop and execute strategies to maximize return on ad spend (ROAS) and overall marketing ROI.

Monitor, report, and analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), click-through rates (CTR), and conversion rates.

Use data analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track performance and inform decision-making.

Multi-Channel Campaign Management:

• Manage campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and more.
• Implement retargeting strategies to re-engage visitors and increase conversions.
• Work closely with the creative team to craft compelling ad creatives that resonate with target audiences.

Budget Management & Optimization:

• Manage the digital marketing budget, ensuring efficient allocation to maximize results.
• Optimize bidding strategies across platforms to ensure a low cost per lead/acquisition.
• Provide insights and recommendations for budget adjustments based on campaign performance.

Client Acquisition & Segmentation:

• Develop strategies for acquiring high-quality clients that align with business objectives.
• Segment audiences based on behavior, demographics, and engagement levels to deliver personalized marketing experiences.
• Utilize advanced targeting techniques, including lookalike audiences and behavioral retargeting.

Reporting & Insights:

• Provide detailed performance reports with insights and actionable recommendations for improvement.
• Present campaign results and strategies to key stakeholders, highlighting successes and areas for improvement.

Stay up-to-date with industry trends, tools, and platforms to ensure the company remains competitive.

Qualifications:

• Proven experience as a Performance Marketer or similar role in digital marketing.
• Strong knowledge of PPC, social media advertising, and performance-based marketing strategies.
• Expertise in data analysis and campaign optimization, with a focus on improving lead generation and conversion rates.
• Hands-on experience with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and CRM systems.
• Experience with A/B testing, audience segmentation, and retargeting.
• Strong communication skills and the ability to present performance data and strategies clearly to stakeholders.

Preferred Qualifications:

• Experience in B2B, B2C lead generation or industries focused on acquiring high-value clients.
• Google Ads and Analytics certifications are a plus.
• Familiarity with marketing automation tools.
• Experience managing substantial marketing budgets and optimizing them for maximum efficiency.

Working Conditions:

• Flexible office work environment.
• May require occasional travel for client meetings or events.