performance marketer

Performance Marketing Specialist

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across 

  LinkedIn

   and 

  Meta (Facebook/Instagram)

   platforms
• Define campaign objectives, target audiences, budget allocation, and bidding strategies
• Manage end-to-end campaign execution: audience building, creative briefing, copywriting, tracking, and performance optimization
• Monitor campaign KPIs including CTR, CPC, CPL, CPA, ROAS, and conversion rates
• Continuously test and optimize ad creatives, copy, formats, placements, and landing pages
• Create detailed performance reports with actionable insights and recommendations
• Collaborate with design and content teams to develop high-converting creatives and messaging
• Utilize tracking tools (UTMs, pixels, events) to ensure accurate measurement and attribution
• Stay up-to-date with platform updates, algorithm changes, and performance marketing best practices

Requirements

• 24 years of experience in 

  performance marketing

  , with direct hands-on experience managing 

  LinkedIn Ads

   and 

  Meta Ads Mandatory

• Strong understanding of ad platforms interfaces (LinkedIn Campaign Manager, Meta Ads Manager)
• Experience with campaign setup for both lead generation and conversion objectives
• Familiarity with analytics tools such as 

  Google Analytics, Meta Pixel, LinkedIn Insight Tag

  , etc.
• Experience using marketing automation and CRM tools (e.g., HubSpot, Salesforce) a plus
• Solid analytical skills with the ability to derive insights and optimize campaigns accordingly
• Strong communication and project management skills
• Bachelors degree in Marketing, Communications, Business, or a related field

Preferred Qualifications

• Immediate joiners only
• Meta Ads or Linkedin Ads experience mandatory
• Understanding of full-funnel marketing and attribution modelling
• Experience running retargeting and lookalike campaigns
• Knowledge of other ad platforms (e.g., Google Ads, Ads, YouTube Ads) is a bonus