performance marketer

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

🔹 Key Responsibilities of a Performance Marketer
  • Paid Ads Management

    : Running and optimizing ads on platforms like Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat, etc.
  • Data-Driven Strategy

    : Analyzing campaign performance, CTR, CPC, ROAS, CPA, and making changes based on results.
  • Conversion Rate Optimization (CRO)

    : Testing landing pages, ad creatives, copy, and targeting to improve conversions.
  • Retargeting & Remarketing

    : Bringing back potential customers who showed interest but didn’t convert.
  • Budget Management

    : Ensuring ad spend gives the best ROI.
  • Analytics & Reporting

    : Using tools like Google Analytics, Meta Ads Manager, and other dashboards to track performance.
🔹 Skills Required
  • Paid advertising expertise (Google & Meta ads especially)
  • Strong analytical skills
  • A/B testing & CRO knowledge
  • Familiarity with tracking tools & pixels


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