1. *Campaign Planning & Execution* * Develop and manage end-to-end paid ad campaigns (Google, Meta, LinkedIn, YouTube, etc.) * Conduct audience research, competitor analysis, and keyword planning * Set up ad groups, creatives, landing pages, and UTM tracking 2. *Optimization & Performance Tuning* * Monitor daily campaign performance and optimize for better CTR, CPC, CPL, and ROAS * Perform A/B testing on creatives, copy, landing pages, and targeting * Adjust bids, budgets, and placements based on real-time data 3. *Reporting & Analysis* * Analyze campaign performance using Google Analytics, Google Data Studio, and native ad dashboards * Prepare weekly/monthly performance reports and actionable insights * Measure KPIs such as conversions, cost-per-result, and customer acquisition cost 4. *Collaboration & Strategy* * Work closely with designers, content writers, SEO specialists, and clients to align goals * Suggest improvements for landing pages and funnels to enhance conversion rates * Stay updated with platform algorithm changes and new ad formats/features 5. *Tool Proficiency* * Hands-on experience with platforms like Google Ads, Facebook Business Manager, Google Tag Manager, Google Analytics 4, and SEMrush/SimilarWeb * Familiarity with automation and remarketing tools (e.g., Zapier, Pixel, custom audiences) Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Expected Start Date: 28/07/2025
1. *Campaign Planning & Execution* * Develop and manage end-to-end paid ad campaigns (Google, Meta, LinkedIn, YouTube, etc.) * Conduct audience research, competitor analysis, and keyword planning * Set up ad groups, creatives, landing pages, and UTM tracking 2. *Optimization & Performance Tuning* * Monitor daily campaign performance and optimize for better CTR, CPC, CPL, and ROAS * Perform A/B testing on creatives, copy, landing pages, and targeting * Adjust bids, budgets, and placements based on real-time data 3. *Reporting & Analysis* * Analyze campaign performance using Google Analytics, Google Data Studio, and native ad dashboards * Prepare weekly/monthly performance reports and actionable insights * Measure KPIs such as conversions, cost-per-result, and customer acquisition cost 4. *Collaboration & Strategy* * Work closely with designers, content writers, SEO specialists, and clients to align goals * Suggest improvements for landing pages and funnels to enhance conversion rates * Stay updated with platform algorithm changes and new ad formats/features 5. *Tool Proficiency* * Hands-on experience with platforms like Google Ads, Facebook Business Manager, Google Tag Manager, Google Analytics 4, and SEMrush/SimilarWeb * Familiarity with automation and remarketing tools (e.g., Zapier, Pixel, custom audiences) Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Expected Start Date: 28/07/2025
Strategize & execute a holistic digital marketing plan that spans paid acquisition, lifecycle marketing, content, SEO, influencer, and affiliate channels Design and scope experiments with cross-functional partners (product, engineering, data science, design) including A/B testing and web funnel optimization Rapidly test and scale new channels, turning successful pilots into scalable programs Build and maintain attribution models, marketing tech stacks, and automation processes to maximize ROI Collaborate with cross-functional teams to ensure a seamless user experience and cohesive messaging across the customer journey Assess and onboard vendors or agencies as needed to support experimentation and scaling Present data-driven insights to senior leadership and technical/non-technical stakeholders Job Type: Full-time Pay: ₹40,000.00 - ₹70,000.00 per month Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person