Senior Digital Marketing Executive

1. Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Identify growth opportunities across paid, organic, and emerging digital platforms.
• Manage digital marketing budgets and forecast ROI.

2. Performance Marketing

• Oversee PPC, paid social, display advertising, and remarketing campaigns.
• Optimize campaigns to achieve maximum ROI and lower acquisition costs.
• Manage agency relationships (if applicable).

3. SEO & Content Marketing

• Lead SEO strategy including keyword research, on-page/off-page optimization, and technical audits.
• Work with content teams to create high-impact content across blogs, landing pages, and email campaigns.
• Ensure brand consistency across all digital touchpoints.

4. Social Media Management

• Develop and execute social media strategies to increase engagement and brand awareness.
• Monitor trends, competitor activity, and audience insights to guide content plans.

5. Email & CRM Marketing

• Manage email marketing campaigns, segmentation, and automation workflows.
• Improve customer retention and lifetime value through data-driven CRM initiatives.

6. Data Analytics & Reporting

• Track and analyze campaign performance using tools like Google Analytics, Data Studio, and CRM dashboards.
• Prepare weekly/monthly reports and present insights to leadership.
• Conduct A/B testing to improve conversion rates and user journeys.

7. Cross-Functional Collaboration

• Work closely with sales, product, content, and creative teams to support business objectives.
• Oversee digital assets, landing pages, creatives, and brand messaging.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

Application Deadline: 30/11/2025