Senior Digital Marketing Executive

Company Description

iTech Software Group is a cutting-edge Information Technology company with over 20 years of experience driving digital transformation across diverse industries. We specialize in innovative solutions that accelerate growth, enhance operational efficiency, and ensure business success. Our commitment to forward-thinking strategies and technology positions us as a trusted partner for a brighter future.

Role Description

This is a full-time, on-site role for a Senior Digital Marketing Executive based in Coimbatore. The Senior Digital Marketing Executive will lead strategic planning and execution of digital marketing campaigns, manage social media platforms, optimize web content for target audiences, and analyze digital analytics to measure performance and improve campaigns. The role requires collaborating with cross-functional teams to ensure brand consistency and achieving business objectives through digital channels.

Qualifications

• Lead the SEO Strategy to establish thought leadership.
• Collaborate with content teams to create high-value assets like whitepapers, case studies, webinars, and blog posts tailored to our B2B audience.
• Strong skills in Social Media Marketing, including platform management, community engagement, and campaign optimization.
• Experience in Web Content Writing and creating content tailored to specific audiences and business goals.
• Proficiency in Web Analytics, with the ability to interpret data and optimize strategies based on insights.
• Strong organizational, problem-solving, and project management skills.
• Up-to-date knowledge of digital marketing trends and technologies.
• Bachelor's or Master's degree in Marketing, Communications, or a related field is preferred.

Required Skills

• 5+ years

  of digital marketing experience
• Bachelor’s degree in Marketing, Business, or any related field.
• Proven expertise in

  Google Ads

  ,

  Google Analytics (GA4)

  , and

  LinkedIn Ads

  .
• Expertise in

  B2B SEO/SEM

  and content marketing strategy.
• Exceptional analytical skills and a data-driven mindset.
• Knowledge in Wordpress and PHP.