Elevate Zone

🔹 Key Responsibilities of a Performance Marketer Paid Ads Management : Running and optimizing ads on platforms like Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat, etc. Data-Driven Strategy : Analyzing campaign performance, CTR, CPC, ROAS, CPA, and making changes based on results. Conversion Rate Optimization (CRO) : Testing landing pages, ad creatives, copy, and targeting to improve conversions. Retargeting & Remarketing : Bringing back potential customers who showed interest but didn’t convert. Budget Management : Ensuring ad spend gives the best ROI. Analytics & Reporting : Using tools like Google Analytics, Meta Ads Manager, and other dashboards to track performance. 🔹 Skills Required Paid advertising expertise (Google & Meta ads especially) Strong analytical skills A/B testing & CRO knowledge Familiarity with tracking tools & pixels