performance marketer

Location

Package

Role Purpose

strategy to execution

Core Responsibilities

1. Portfolio Ownership

• Strategically manage a portfolio of performance marketing clients (D2C/eCommerce preferred).
• Define goals, allocate budgets, and build full-funnel strategies.
• Ensure consistent results in terms of 

  ROAS

  , 

  CAC

  , and 

  LTV growth

  .

2. Team Leadership

• Lead and mentor a team of media buyers and performance marketers (2–5 team members).
• Establish SOPs, QA processes, and weekly reviews.
• Hire, onboard, and upskill team members.

3. Client Relationship & Strategy

• Act as the 

  primary point of contact

   for performance marketing clients.
• Build trust through clear reporting, proactive communication, and strategic advice.
• Conduct monthly/quarterly business reviews (QBRs) with key clients.

4. Performance + Creative Synergy

• Collaborate with the 

  creative and content teams

   to influence ad design, messaging, and funnel flow.
• Translate performance data into creative insights (e.g., best-performing hooks, formats).
• Suggest A/B tests across visuals, ad copy, CTAs, landing pages, etc.

5. Reporting & Optimisation

• Use GA4, Meta Ads, Google Ads, and custom dashboards to track and optimize campaigns.
• Own budget pacing, bid strategy, and daily optimizations.
• Implement automation rules, scripts, or tools for efficiency.