Paid Ads Specialist

IT/B2B Meta Ads Specialist Consultant

The ideal candidate will be responsible for developing and executing sophisticated Meta advertising strategies for our IT and technology clients, with a focus on lead generation, account-based marketing, and complex B2B attribution models.

• Develop comprehensive Meta advertising strategies

  for B2B IT clients across various sectors (SaaS, cybersecurity, enterprise software, managed services)

• Create detailed campaign architectures

  optimized for complex B2B sales funnels and long decision cycles

• Design account-based marketing (ABM) campaigns

  using Meta's advanced targeting capabilities

• Establish KPI frameworks

  aligned with B2B objectives (SQLs, pipeline contribution, customer acquisition cost, lifetime value)

• Conduct competitive intelligence analysis

  within the IT and technology advertising landscape

• Set up and configure Meta Business Manager

  accounts with proper compliance and security protocols

• Implement advanced Facebook Pixel and Conversions API

  setups for B2B attribution tracking

• Design custom event tracking

  for complex B2B customer journeys (demo requests, trial signups, consultation bookings)

• Configure cross-domain tracking

  for multi-step B2B sales processes

• Optimize Event Match Quality (EMQ)

  scores through proper data collection and formatting

• Integrate Meta advertising data

  with CRM systems (Salesforce, HubSpot, Pipedrive) for comprehensive attribution

• Execute systematic optimization strategies

  including audience testing, creative refresh cycles, and bid management

• Implement advanced targeting methodologies

  including lookalike audiences, custom audiences, and Advantage+ features

• Conduct statistical analysis

  of campaign performance with focus on B2B metrics and incrementality

• Optimize for complex attribution models

  accounting for offline conversions and multi-touch attribution

• Manage campaign learning phases

  and troubleshoot delivery issues specific to B2B targeting

• Serve as primary point of contact

  for Meta advertising strategy with assigned clients

• Conduct weekly performance reviews

  and strategic optimization sessions

• Prepare comprehensive monthly reports

  with actionable insights and growth recommendations

• Present campaign results and strategic recommendations

  to C-level executives and marketing teams

• Collaborate with client sales teams

  to align advertising efforts with sales objectives and pipeline goals

• Provide training and knowledge transfer

  to client internal marketing teams

• Ensure compliance

  with Meta advertising policies for B2B and technology advertising

• Navigate special advertising categories

  for financial services, healthcare IT, and regulated industries

• Implement GDPR and data privacy compliance

  measures in campaign setup and data collection

• Stay current with industry regulations

  affecting B2B technology advertising and lead generation

• 5+ years of hands-on Meta advertising experience

  with demonstrated expertise in campaign management and optimization

• 3+ years of B2B marketing experience

  in IT, SaaS, or technology industries
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• Experience with B2B lead generation campaigns

  achieving cost-per-lead targets and lead quality metrics

• Portfolio of successful B2B Meta campaigns

  with documented performance improvements and case studies

• Expert-level proficiency

  in Meta Business Manager, Facebook Ads Manager, and Instagram advertising

• Advanced knowledge

  of Facebook Pixel implementation, Conversions API setup, and attribution modeling

• Experience with Marketing APIs

  and automation tools for campaign management and reporting

• Proficiency in analytics platforms

  : Google Analytics 4, Meta Analytics, and third-party attribution tools

• CRM integration experience

  : Salesforce, HubSpot, or similar B2B CRM platforms

• Understanding of tracking methodologies

  : UTM parameters, first-party data collection, and cross-device attribution

• Deep understanding of B2B IT sales cycles

  and decision-making processes

• Knowledge of IT industry verticals

  : SaaS, cybersecurity, managed services, enterprise software

• Experience with account-based marketing (ABM)

  strategies and execution

• Understanding of B2B buyer personas

  including IT decision-makers, C-level executives, and procurement teams

• Familiarity with B2B content marketing

  and how it integrates with paid advertising strategies

• Advanced Excel/Google Sheets proficiency

  for data analysis and reporting

• Statistical analysis capabilities

  for campaign optimization and performance measurement

• Experience with data visualization tools

  (Tableau, Looker, Power BI) for client reporting

• Strong analytical mindset

  with ability to translate data insights into actionable strategies

• Project management skills

  with ability to manage multiple client accounts simultaneously

• Meta Certified Digital Marketing Associate

  or higher-level Meta certifications

• Google Analytics Individual Qualification (IQ)

  and Google Ads certifications

• Bachelor's degree

  in Marketing, Business, Computer Science, or related field

• Additional industry certifications

  : HubSpot, Salesforce, or other relevant B2B marketing platforms

• Experience with Meta's beta programs

  and early access to new advertising features

• Background in marketing automation

  platforms (Marketo, Pardot, HubSpot Marketing Hub)

• Knowledge of programmatic advertising

  and cross-channel attribution modeling

• Experience with enterprise sales enablement

  tools and processes

• Previous consulting or agency experience

  managing multiple client relationships

• Basic HTML/CSS knowledge

  for landing page optimization and tracking implementation

• SQL or database query experience

  for advanced analytics and reporting

• Experience with business intelligence tools

  for comprehensive performance analysis

• Familiarity with marketing attribution software

  (Bizible, Attribution, etc.)

• Understanding of data privacy regulations

  (GDPR, CCPA) and their impact on advertising