National Sales Head

Job Title

Location

Company

About Us

SWIFT, established in 1966 in collaboration with SWF Germany, is a leader in crane and hoist manufacturing, delivering innovative, cost-effective material handling solutions to industries across the country. With a strong reputation for quality and reliability, we serve diverse customers, from MSMEs to large-scale enterprises, through both direct and distributor channels.

Job Overview

National Sales Head

Key Responsibilities

1. Sales Strategy and Planning:

• Develop and execute a comprehensive sales strategy to achieve revenue and market share growth across direct and distributor channels.
• Set annual sales targets, KPIs, and budgets for regional teams and ensure their achievement.
• Analyze market trends, customer needs, and competitor activity to identify growth opportunities.

2. Team Leadership and Management:

• Build, lead, and mentor a high-performing sales team across regions, ensuring alignment with company objectives.
• Conduct regular training and performance evaluations to enhance team productivity and effectiveness.
• Foster a culture of accountability, collaboration, and continuous improvement within the sales team.

3. Direct Business Development:

• Identify and target high-value direct customers (EPCs, large enterprises, government projects, etc.).
• Build strong relationships with key decision-makers to establish SWIFT as a preferred material handling solution provider.
• Collaborate with cross-functional teams (design, production, service) to deliver tailored solutions for customers.

4. Distributor Business Management:

• Strengthen the distributor network by onboarding new partners and nurturing relationships with existing ones.
• Develop and implement incentive programs to drive distributor performance and loyalty.
• Ensure timely resolution of distributor issues, including pricing, product availability, and service support.

5. Revenue Growth and Profitability:

• Drive sustainable revenue growth by balancing volume and profitability across direct and distributor channels.
• Monitor pricing strategies to remain competitive while ensuring healthy margins.
• Collaborate with marketing to plan and execute campaigns that support sales efforts.

6. Customer Relationship Management:

• Build and maintain long-term relationships with key customers and distributors to ensure repeat business and satisfaction.
• Act as a key point of contact for escalations and high-priority negotiations.
• Use customer insights to inform product development and service improvement initiatives.

7. Reporting and Analysis:

• Prepare and present regular sales performance reports to the leadership team.
• Analyze sales data to identify trends, gaps, and areas for improvement.
• Implement data-driven decision-making to optimize sales processes and outcomes.

8. Collaboration with Internal Teams:

• Work closely with production, logistics, and service teams to ensure seamless order execution and delivery.
• Provide inputs for inventory planning based on sales forecasts.
• Collaborate with the marketing team to align branding, promotions, and lead generation activities with sales objectives.

Skills and Qualifications

• Bachelor’s degree in Engineering (MBA preferred).
• 10+ years of proven sales experience, with at least 3 years in a leadership role.
• Experience managing both direct and distributor channels in the overhead material handling industry of EOT Cranes and Hoists.
• Strong business acumen and the ability to develop and implement effective sales strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in CRM tools, sales analytics, and MS Office Suite.
• Willingness to travel extensively across regions.