National Sales Head

This role is with a worko's Client who is a leading Tea brand:

Position Overview

National Head – HORECA

Key Responsibilities

1️⃣ Strategic Leadership & Business Growth

• Develop and execute the HORECA sales strategy to drive revenue and market expansion.
• Identify and tap into new segments, including café chains, hospitals, universities, tea stalls, and institutional buyers.
• Align sales objectives with company-wide business goals and collaborate with senior leadership.

2️⃣ Key Account Management & Partnerships

• Build and maintain strong relationships with key decision-makers in the hospitality, food, and beverage industries.
• Drive sales and secure long-term contracts with major HORECA clients.
• Lead high-stakes negotiations to ensure profitable, strategic partnerships.

3️⃣ Sales Management & Market Expansion

• Set ambitious sales targets and ensure consistent achievement.
• Develop innovative sales and pricing strategies to maximize profitability.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Expand into new regions and business verticals, working closely with the marketing team.

4️⃣ Team Leadership & Performance Management

• Lead, mentor, and motivate a high-performing sales team across multiple locations.
• Set clear performance benchmarks and provide regular coaching and feedback.
• Drive sales training programs to enhance team capabilities and industry knowledge.

Qualifications & Experience

• Education:

  Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).

• Experience:

  8-10 years in sales, with a strong background in HORECA, General Trade (GT), or Modern Trade (MT).

• Industry Knowledge:

  Deep understanding of hospitality, food & beverage, and institutional sales.

Skills:

• Leadership & Team Management

  – Proven ability to lead large, distributed teams.

• Strategic Thinking & Market Analysis

  – Ability to drive data-backed decisions.

• Negotiation & Key Account Management

  – Experience in high-value contract negotiations.

• Communication & Relationship-Building

  – Strong interpersonal and presentation skills.

Preferred Skills

• Experience in handling high-value key accounts and forging strategic partnerships.
• Strong understanding of emerging trends in the HORECA industry.
• Ability to work in a fast-paced, target-driven environment while managing multiple priorities.

Additional Information

📍 Location:

🚀 Join us and lead the charge in transforming the HORECA sales landscape!