Job
Description
This role is for one of Worko’s clients — a fast-growing wear-tech brand Job Title: Marketing Head – Performance Industry: Consumer Electronics / D2C Experience: 5+ Years in Performance Marketing Location: Gurgaon About the Role We’re looking for a data-driven yet creatively inspired Marketing Head to lead our performance and brand marketing efforts. This is a high-impact role where storytelling meets ROI , and performance channels meet cultural relevance. If you’ve successfully scaled D2C brands via Amazon, Flipkart, and social media , this is your chance to build an iconic brand for the next generation. Key Responsibilities 🛒 Performance Marketing (Mandatory): Own and scale ad campaigns across Amazon, Flipkart , and quick commerce platforms (Blinkit, Zepto, etc.) Optimize product listings, run sponsored ads, and drive conversions on marketplaces Lead ROAS-focused paid marketing on Meta (Facebook/Instagram), YouTube, Google Ads, Snapchat, etc. 📣 Brand & Social Media Marketing: Build a brand that resonates with Gen Z and millennial audiences through creative storytelling and social content Drive organic and paid growth across Instagram, YouTube, Twitter, and influencer channels Execute buzz-worthy campaigns that blend culture, commerce, and creativity 📊 Strategy, Analytics & Leadership: Lead a small team of marketers and external agencies (performance, creative, influencers) Track KPIs, manage budgets, and take full ownership of growth across performance + brand Work closely with founders and category teams to align marketing efforts with business goals Ideal Candidate Profile 5+ years of experience in performance + brand marketing for D2C brands Must have Hands-on experience in managing ads and performance on Amazon and Flipkart Exposure to quick commerce platforms (Blinkit, Zepto, etc.) is a strong plus Strong understanding of social media trends , influencer ecosystems, and content formats Proven ability to drive both brand equity and measurable performance metrics Prior experience in electronics, gadgets, or lifestyle brands preferred Fluent in tools like Meta Ads Manager, Google Ads, Amazon Seller Central, Flipkart Ads, etc. Flair for design, copywriting, and creative direction is a plus Show more Show less
