Marketing Manager

Neo Institute Of Medical Sciences & Technology

3 - 7 years

3 - 8 Lacs

hyderabad

Posted:1 day ago| Platform:

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Skills Required

facebook ads facebook marketing meta ads google ads content creation digital marketing instagram ads content writing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

results-driven Marketing Manager

ad creatives, messaging, and content are aligned with business goals

Key Responsibilities:

Meta Ads & Performance Marketing

Plan, execute, and optimize
Facebook & Instagram ad campaigns
across funnels (awareness, consideration, conversions).
Manage
ad budgets
, bidding strategies, and audience targeting (custom, lookalike, retargeting).
Conduct
A/B testing
on creatives, copy, formats, and audiences to improve performance.
Track and analyze KPIs such as
CPL, CPA, ROAS, CTR, and conversion rates
.
Implement and monitor
Meta Pixel, Conversion API, and event tracking
.
Prepare weekly and monthly performance reports with actionable insights.
Develop and execute
content strategies
aligned with paid campaigns and organic growth.
Stay updated with
content trends, viral formats, and Meta ad policies
.
Coordinate with sales and operations teams to align marketing campaigns with lead quality and conversions.
Manage freelancers/agencies for ads, creatives, or video production when required.
Ensure timelines, deliverables, and performance benchmarks are met.

Required Skills & Qualifications:

Proven experience managing
Meta Ads with consistent lead/sales performance
.
Strong understanding of
content marketing, storytelling, and creative psychology
.
Hands-on experience with
Facebook Ads Manager, Meta Business Suite, and analytics tools
.
Ability to interpret data and convert insights into
scalable growth strategies
.
Excellent communication and leadership skills.
Knowledge of CRM tools and funnel optimization is a plus.

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