Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in chennai
>
Eriez India
>
Marketing Manager

Marketing Manager

Eriez India

7 - 10 years

7 - 11 Lacs

chennai

Posted:-1 days ago| Platform:

Apply

Skills Required

brand positioning email marketing event management market intelligence sem customer engagement seo digital marketing analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Strategic Marketing Brand Development

Develop and implement an annual strategic marketing plan in alignment with business goals and sales objectives.

Strengthen Eriez India s brand positioning across physical and digital channels, ensuring consistent messaging aligned with the global brand.

Lead market intelligence initiatives: conduct competitive analysis, identify emerging trends, and monitor policy/regulatory updates in key industries (mining, minerals, recycling, food, etc.).

Collaborate with global marketing and regional sales teams to develop localized content, product launches, and integrated marketing campaigns.

Digital Marketing Content Strategy

Design and execute digital campaigns including SEO/SEM, LinkedIn, email marketing, and webinars to build thought leadership and generate qualified leads.

Oversee and enhance Eriez India s digital presence, including content development for websites, LinkedIn, and digital publications.

Create and publish customer success stories, technical articles, videos, and other marketing assets that showcase Eriez technology leadership.

Event Management Customer Engagement

Plan and manage trade show participation, technical conferences, roadshows, and customer engagement events across India and APAC.

Develop Eriez India s go-to-market strategies for new product introductions in collaboration with product managers and sales heads.

Facilitate customer surveys, post-sales feedback, and Net Promoter Score (NPS) initiatives to support customer-centric improvement.

Marketing Operations Analytics

Own and manage the marketing budget, track ROI of campaigns, and report KPIs to senior leadership on a monthly and quarterly basis.

Work closely with the CRM team to ensure lead capture, lead nurturing, and funnel optimization.

Maintain and refresh marketing collateral including catalogs, presentations, brochures, and case studies for field and digital use.

Skills/Qualifications Required:

Essential:

Bachelor s degree in engineering/business; MBA in Marketing or Communications preferred.

7-10 years of relevant experience in B2B marketing, preferably in capital equipment or industrial sectors.

Proven expertise in building marketing strategies that deliver measurable growth.

Excellent written and verbal communication skills, with an ability to communicate complex technical topics clearly and effectively.

Advanced skills in digital tools and platforms (LinkedIn, HubSpot/Marketo, CRM like Zoho, Salesforce, Adobe Suite, etc.).

Analytical mindset with ability to convert data into actionable insights.

Strong interpersonal and leadership skills; ability to influence stakeholders and work cross-functionally across global teams.

Desirable:

Experience working in a multinational company with exposure to global marketing frameworks.

Familiarity with industrial exhibitions and technical conferences in India and Asia-Pacific.

Working knowledge of industrial processes, especially in mining, mineral processing, or metal industries.

Proficiency in regional languages and visual communication tools (Canva, Figma, InDesign) is an added advantage.

Women candidate preferred.

More Jobs at Eriez India

Marketing Manager

chennai

7.0 - 10.0 yrs

INR 7 - 11 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.