Marketing Operations Manager

eProductivity Software (ePS), headquartered in Pittsburgh, PA, is a leading global provider of industry-specific business and production software technology for the packaging and print industries. eProductivity's integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With several offices worldwide and over thirty-years dedicated to delivering best-in-class technology to the packaging and printing industries, it is our deeply held philosophy that eProductivity Software succeeds when our customers thrive. For more information, visit us at www.epssw.com .

Marketing Operations Manager

Department: Marketing

eProductivity Software (ePS) is a leading global provider of industry-specific business and production software technology for the packaging and print industries. ePS’ integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With offices worldwide and over thirty years dedicated to delivering best-in-class technology to the packaging and print industries, it is our deeply held philosophy that ePS succeeds when our customers thrive. Link to our website – www.epssw.com

About the Role

We’re seeking a Marketing Operations Manager to help drive our digital-first, data-driven demand generation engine. You’ll be the go-to expert for marketing automation and campaign execution, owning HubSpot and ensuring seamless integration with our Salesforce CRM. You’ll play a vital role in managing campaign performance, maintaining clean and structured marketing data, and enabling smarter decisions through accessible insights and marketing analytics.

This role combines strategy and hands-on execution – ideal for someone analytical, detail-oriented, and passionate about marketing technology. You’ll work closely with our global marketing, sales, events, and business intelligence teams to build and optimise marketing programs that generate qualified pipeline and drive measurable impact.

Key Responsibilities

• Own and manage the day-to-day operation of HubSpot as our primary marketing automation platform – including email campaign execution, landing pages, workflows, and list segmentation
• Support lead lifecycle management through the creation and monitoring of automated nurture programs
• Ensure campaign requests are delivered on time and with consistent quality using project management tools
• Partner with our Salesforce CRM and BI teams to ensure accurate, actionable, and integrated data is available for performance reporting
• Oversee marketing’s role in event automation, ensuring digital programs support lead capture, engagement, and follow-up
• Maintain marketing database hygiene, compliance (e.g. GDPR), and segmentation to enable targeted, relevant campaigns
• Track, analyse, and report on campaign performance using HubSpot dashboards and connected tools – continuously optimising to improve ROI
• Drive the use of A/B testing to inform channel and creative decisions
• Work with Regional Marketing Managers to ensure regional campaigns are aligned with global strategies
• Help identify and scope opportunities to enhance HubSpot functionality, integrations, and best practices
• Contribute to the development and execution of marketing strategy and planning cycles, providing operational and analytical insights

Required Skills & Experience

• Strong hands-on experience with HubSpot or a comparable marketing automation platform
• Proficient in email marketing, workflow automation, and campaign reporting
• Working knowledge of Salesforce CRM and its integration with marketing automation tools
• Highly analytical with strong attention to detail and data accuracy
• Excellent communication and collaboration skills, particularly in cross-functional settings
• Experience working in a B2B marketing role, ideally in a global or SaaS-based organisation
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment

Preferred Qualifications

• HubSpot certification(s) or advanced platform knowledge
• Familiarity with marketing analytics tools such as Google Analytics, Tableau, or Salesforce dashboards
• Experience with GDPR, CAN-SPAM, or other regulatory compliance in marketing operations
• Exposure to project management platforms like Wrike, Asana, or Monday.com
• Background in marketing support for enterprise software, manufacturing, or packaging industries

Why Join Us?

• Play a pivotal role in shaping our digital presence and growth strategy.
• Work in a fast-paced, collaborative team that values both technical skill and creative problem-solving.
• Gain exposure to end-to-end marketing campaigns and the latest in digital tools and tactics.

At ePS, we are a global team that solves unique business challenges for our customers worldwide. We believe in and are committed to fostering an inclusive workplace where our rich diversity fuels continuous innovation and success, valuing everyone's expertise and unique perspective. Our commitment to our customers and to an inclusive culture will be evidenced through our actions, outcomes, and the quality of our products and services.

ePS - Empowering Packaging and Print