Job
Description
*PLEASE ONLY APPLY AFTER THOROUGHLY READING THE JOB DESCIPRTION AND ONLY IF YOU MEET ALL THE NEEDED QUALIFICATIONS AND HAVE THE RIGHT LEVEL OF ATTITUDE, APTITUDE, AND PASSION FOR AMBUIGUITY* About omniXM: omniXM is an exciting early-stage SaaS startup where are developing a cutting-edg e AI first Customer Experience Management (Feedback) technology. Currently, our technology powers food service operations for 70% of Fortune 500 companies globally! And we are just getting started! At omniXM, we are passionate about helping companies have their customers guide their business decisions , and we're looking for a creative and strategic Marketing Manager to build and lead our entire marketing program from the ground up. Job Summary: As our first Marketing Manager, you will be instrumental in establishing omniXM's brand presence, generating qualified leads, and driving customer acquisition. This is a unique opportunity to shape our marketing strategy and build a comprehensive marketing function. You will be a highly motivated and experienced SaaS marketing professional with a proven ability to develop and execute both inbound and outbound marketing initiatives. This role requires a hands-on approach and the ability to thrive in a fast-paced startup environment. Responsibilities: * Marketing Strategy and Planning: * Develop and implement a comprehensive marketing strategy aligned with omniXM's overall business goals. * Define key marketing objectives and KPIs, and track progress against them. * Conduct market research and competitive analysis to identify opportunities and trends. * Brand Building and Positioning: * Define and articulate omniXM's brand identity, messaging, and value proposition. * Ensure consistent brand messaging across all marketing channels. * Build brand awareness and recognition within the target market. * Inbound Marketing: * Develop and execute a content marketing strategy, including the creation of blog posts, white papers, ebooks, case studies, and other valuable content. * Optimize content for search engines (SEO) to drive organic traffic. * Manage and grow omniXM's social media presence across relevant platforms. * Implement and manage lead generation programs, including webinars, gated content, and online advertising. * Outbound Marketing: * Develop and execute targeted email marketing campaigns to nurture leads and drive conversions. * Explore and implement other outbound marketing tactics as appropriate (e.g., industry events, partnerships). * Website Management: * Oversee the content and functionality of the omniXM website to ensure it is optimized for lead generation and brand experience. * Work with potential developers or agencies as needed for website updates and improvements. * Marketing Automation and CRM: * Implement and manage marketing automation tools to streamline marketing processes and nurture leads effectively. * Work closely with the Sales team to ensure seamless lead flow and alignment between marketing and sales efforts. * Utilize CRM data to understand customer behavior and optimize marketing campaigns. * Performance Measurement and Reporting: * Track and analyze key marketing metrics to evaluate campaign performance and identify areas for improvement. * Provide regular reports on marketing activities and results to the leadership team. * Manage the marketing budget effectively. Qualifications: * Bachelor's degree in Marketing, Business Administration, or a related field. * Minimum of 3-5 years of proven experience in a marketing role within a SaaS company. * Strong understanding of both inbound and outbound marketing methodologies. * Demonstrated success in developing and executing content marketing strategies that drive results. * Proven ability to build and grow a social media presence for a business. * Solid understanding of SEO principles and website analytics. * Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot). * Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM). Bonus Points: * Experience with graphic design or video editing tools. * Familiarity with paid advertising platforms (e.g., Google Ads, LinkedIn Ads). * Experience in B2B SaaS targeting hospitality industry in USA is highly valued. * Experience building a marketing function from scratch. Compensation and Benefits: We offer a competitive compensation package, including a base salary and potential performance-based bonuses. As an early employee, you will have a significant impact on our company's growth and the opportunity for professional development. We are committed to providing a supportive and collaborative work environment. To Apply: If you are a passionate and experienced SaaS marketing professional ready to build something amazing, we encourage you to apply! Show more Show less
