Marketing Manager

About Us

Aliens Tattoo is a high-energy, fast-growing premium tattoo studio chain valued at $20M. With 16+ studios across India and a dynamic team of 160+ professionals based in Mumbai, we are redefining tattoo artistry with innovation, creativity, and a commitment to excellence. Our culture thrives on openness, integrity, personal growth, and continuous learning.

Role Overview

We’re hiring a highly driven, strategic, and execution-focused marketing leader to run the entire marketing function end to end. This role requires owning the full marketing funnel — from lead generation to conversion — while driving business outcomes across all units: Aliens Studios, Tattoo School, Aliens Home, and LILA.

The ideal candidate is target-obsessed, operationally sharp, and resourceful — someone who can build a team, scale systems, execute fast, and foster a high-performance marketing culture.

You will work closely with the CEO and Creative Head to align performance with storytelling and scale our creative vision with precision.

What We Offer

• ₹18–₹24 LPA + Performance Bonus + Growth Opportunities
• High ownership in scaling one of India’s most iconic creative brands.
• Strategic leadership role with creative freedom and direct collaboration with founders.
• Flat hierarchy, fast decisions, bold goals, and a chance to create legacy-level work.
• Creative, collaborative, and impact-first team environment

Key Responsibilities

Strategy & Campaign Execution

• Build quarterly and annual marketing plans aligned to revenue and CAC goals.
• Lead the execution of 360° campaigns across paid, owned, and earned channels.
• Collaborate with the Creative Head to translate campaign ideas into executable growth plans.
• Prioritize high-leverage activities across business units, products, and audience segments.

Marketing Operations & Process Leadership

• Own all marketing operations — team cadence, budget tracking, reporting, execution timelines.
• Set up and refine systems and processes for campaign briefs, channel plans, content calendars, and performance reports.
• Ensure projects are delivered on time, on brand, and on budget — with speed and excellence.
• Build and optimize the team structure to support scale — hiring specialists as needed (performance, automation, content).

Performance, Funnels & Growth

• Lead performance marketing strategy (Meta, Google, YouTube) with clear CAC, CPL, and ROAS targets.
• Design, manage, and optimize multi-stage funnels across Studios, School, and LILA — improving lead quality, conversion, and retention.
• Analyze performance using Zoho Analytics, GA, Meta Ad Manager, and other tools — make data-driven decisions weekly.
• Manage CRM & retargeting strategies across WhatsApp, email, and remarketing campaigns.

Leadership & Culture Building

• Build a high-performance marketing team with strong accountability, ownership, and learning mindset.
• Drive a metrics-first, feedback-rich culture — weekly syncs, red/yellow/green check-ins, and post-mortems.
• Push for clarity, execution speed, and strategic alignment across all marketing initiatives.
• Be a team multiplier — train and mentor younger marketers, improve internal communications, and rally the team toward ambitious goals.

Who You Are

• 6–10 years in full-stack marketing roles with clear growth and team-building experience.
• Proven track record of owning revenue-focused marketing KPIs — CAC, ROAS, lead volume, conversion rate.
• Hands-on with digital ads, analytics dashboards, funnel design, CRM systems, and campaign management.
• Highly target-oriented and outcome-driven — you think in KPIs, not activity.
• Resourceful, scrappy, and execution-biased — you're not afraid to roll up your sleeves when needed.
• Experienced in managing small teams, agencies, or freelancers while scaling in-house capacity.
• Process builder who thrives in a fast-paced, creative, and founder-led culture.
• Bonus: Experience in D2C, creative education, lifestyle, or experience-first brands.

What Success Looks Like (First 6 Months)

• Drive a 20–30% improvement in CAC through full-funnel optimization, sharper targeting, and retargeting strategies.
• Increase high-intent leads and studio footfall through performance-driven campaigns and localized targeting.
• Improve SEO rankings with a clear content and keyword strategy focused on tattoo services and art education — build the foundation for long-term organic growth.
• Identify and address brand awareness gaps in low-performing studios — implement location-specific marketing plans and improve studio-level performance.
• Launch 2–3 major campaigns across Studios, School, and LILA with measurable ROI and cross-channel impact.
• Integrate PR and influencer marketing into the performance ecosystem — tracking reach, relevance, and conversion impact.
• Establish weekly marketing rhythm — campaign reviews, red/yellow/green reports, and team alignment meetings.
• Systemize marketing operations — build SOPs, trackers, calendars, and automation flows that create efficiency and scale across all marketing activities.