Marketing Manager

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About Tantashala:

Sambalpuri weaving

Marketing Manager

Position Overview:

The Marketing Manager will be responsible for developing and executing effective marketing strategies to enhance Tantashala’s visibility, boost sales, and strengthen brand identity in the textile and handloom sector. This role requires a creative yet analytical professional with experience in fashion, textiles, or lifestyle branding.

Key Responsibilities:

• Develop and implement marketing plans and campaigns to promote Tantashala’s products both online and offline.
• Conduct

  market research and competitor analysis

  to identify new market opportunities, fashion trends, and customer preferences.
• Manage

  brand collaborations

  , influencer marketing, and tie-ups with boutiques, exhibitions, and e-commerce platforms.
• Plan and oversee

  photoshoots, product catalog creation

  , and storytelling-based marketing content.
• Drive

  digital marketing strategies

  including social media, SEO, SEM, and online advertising.
• Coordinate with design and production teams to ensure alignment between marketing goals and product development.
• Develop and manage the

  marketing budget

  , ensuring cost-effective promotional activities.
• Monitor and analyze campaign performance metrics to measure ROI and suggest improvements.
• Build and maintain strong relationships with clients, distributors, and media partners.
• Organize and represent Tantashala at fashion shows, trade fairs, and handloom exhibitions.

Required Skills & Qualifications:

• Master’s degree in

  Marketing, Fashion Management, Textile Design, or Business Administration

  .

• 2–5 years

  of proven experience in marketing, preferably in textile, apparel, or fashion industries.
• Strong understanding of

  textile branding, handloom market, and retail distribution

  .
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in

  digital marketing tools

  , analytics, and social media management.
• Creative thinking with a strong sense of design, aesthetics, and cultural sensitivity.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Fluency in

  English, Hindi, and Odia

  is preferred.

Why Join Tantashala?

• Opportunity to work with a growing handloom brand promoting sustainable fashion.
• Creative freedom to shape marketing strategies and brand identity.
• Collaborative work culture focused on art, innovation, and empowerment.

To Apply:

Send your resume to mail@undergradsmedia.com or at 7606897093 with the subject line:

"Application for Marketing Manager – Tantashala"