Job
Description
Position Overview Haitian India is seeking a dynamic and creative Marketing Content Specialist to support our marketing initiatives across all international business verticals of Haitian International—namely Injection Molding Machines (IMM), Die Casting Equipment, CNC Machinery, Laser Systems, Drive (Drive & Control) Systems, and Smart Solutions. In this role, you will craft high‑quality, technically accurate, and benefit‑focused content that resonates with diverse industry audiences (e.g., automotive, home appliances, electronics, packaging, healthcare, construction) to drive brand awareness, lead generation, and customer engagement in the Indian market. The ideal candidate will combine a strong grasp of B2B industrial/manufacturing marketing with exceptional writing skills and the ability to translate complex technical information—across multiple equipment lines—into compelling messaging that highlights Haitian International’s differentiated value propositions. Key Responsibilities1. Content Strategy & Development Collaborate with the Marketing Team (India) and global marketing teams at Haitian International to develop an annual content calendar aligned with corporate objectives and product roadmaps across all six verticals (IMM, Die Casting, CNC, Laser, Drive Systems, Smart Solutions). Produce and maintain a comprehensive library of marketing collateral, including but not limited to: Technical Datasheets & Product Brochures Customer Case Studies & White Papers Highlight cross‑vertical success stories (e.g., an automotive components manufacturer using Haitian’s high‑precision IMM with integrated servo drives; a consumer electronics OEM improving cycle times with a fully automated CNC‑Laser hybrid cell; a packaging firm reducing scrap via predictive analytics from Haiti n’s Smart Solutions platform). Website Content Landing pages, blog posts, FAQs, and application‑focused articles tailored to Indian industrial buyers. Social Media & Digital Assets LinkedIn posts, Twitter updates, and industry‑forum articles promoting product innovations, thought leadership, and vertical‑specific best practices. Email Campaigns & Newsletters Drip campaigns for lead nurturing, product launch announcements, and educational series (e.g., “Understanding Energy‑Saving Drive Systems,” “Smart Factory Readiness for Indian Plastics Processers”). Research and distill technical whitepapers, engineering notes, and application data from R&D and application teams into clear, concise, and benefit‑oriented copy appropriate for: Technical Decision‑Makers (e.g., process engineers, maintenance managers) Business Stakeholders (e.g., plant managers, procurement heads, C‑suite executives) 2. Industry Vertical Focus Develop a deep understanding of key industries served by Haitian International and how each technology vertical addresses their unique challenges, trends, and buying criteria: Automotive: IMM & Die Casting: High‑volume, precision molding/casting of engineering plastics and nonferrous alloys for EV components; light weighting trends; multi‑shot technology. CNC & Laser: Machining/welding of metallic parts; prototyping of tooling; laser trimming for headlight assemblies. Drive Systems & Smart Solutions: Energy optimization, servomotor feedback for precision part tolerances, predictive maintenance to avoid unplanned downtime in 24×7 production. Home Appliances & Consumer Electronics: IMM: Short‑cycle molding, multi‑color/multi‑component injection for plastic housings; cleanroom compatibility for white‑goods controls. CNC & Laser: Laser marking for branding; CNC machining of die inserts; laser cutting of thin metal sheets. Smart Solutions: Integrated robotics cells, centralized monitoring for line‑level traceability, automated defect detection. 3. Digital Marketing & SEO Incorporate SEO best practices into all website and blog content to boost Haitian India’s organic visibility for keywords such as: “Injection molding machines India,” “die casting equipment supplier India,” “industrial CNC machines India,” “fiber laser cutting systems India,” “servo drive solutions,” “smart factory IoT solutions.” Monitor and report on content performance metrics—web traffic, bounce rate, dwell time, conversion rates—using Google Analytics (or equivalent), and adjust content strategy accordingly. Coordinate with external agencies or freelancers (graphic designers, videographers, translators) to produce multimedia assets (infographics, product demo videos, interactive animations) when needed. 4. Event & Campaign Support Assist in planning and executing integrated marketing campaigns for: Trade shows (e.g., PlastIndia, IMTEX, Engineering Expo, Interplas Asia) Workshops & Technical Seminars (e.g., Die Casting Symposium, Laser Processing Forum) Webinars & Virtual Open Houses (e.g., “Boosting Production with Servo‑Driven IMM & CNC Cells,” “Implementing Smart Solutions in Small‑Scale Foundries”) Develop pre‑event promotional collateral (email invites, social banners), on‑site assets (brochures, booth signage, technical posters), and post‑event follow‑ups (recap blogs, lead‑nurture email series). Partner closely with Sales, Applications Engineering, and Service teams to gather customer testimonials, compile technical literature, and ensure event messaging accurately reflects Haitian’s full spectrum of capabilities. 5. Collaboration & Stakeholder Management Liaise with global marketing teams at Haitian International headquarters to ensure alignment on product launches, global branding guidelines, and cross‑regional campaigns. Coordinate with Indian Sales, Service, Applications, and Engineering teams to collect market insights, customer success stories, and product feedback. Maintain and update a style guide that ensures consistent brand voice, terminology, and visual identity for all six technology verticals across every touchpoint. Required Qualifications & Skills Education: Bachelor’s degree in Marketing, Communications, Engineering (preferably Mechanical, Plastics, Electrical/Electronics), or a related field. Experience: 1–3 years of B2B technical content creation in the industrial/manufacturing sector, ideally with exposure to one or more of the following: IMM, Die Casting, CNC, Laser, Drive Systems, or Smart Factory/IoT solutions. Proven track record of developing content targeted at multiple verticals (e.g., automotive, medical, packaging). Digital & SEO Skills: Hands‑on experience with CMS platforms (e.g., WordPress, SharePoint). Basic HTML knowledge preferred. Familiarity with SEO tools (Google Analytics, SEMrush, Moz) to optimize content visibility and performance. Project Management: Detail‑oriented mindset and proactive problem‑solving approach. Collaboration & Adaptability: Ability to work cross‑functionally with both technical (Engineering, R&D, Applications) and non‑technical (Sales, Service, HR) teams. Preferred Qualifications Exposure to the Indian plastics processing, die casting, CNC/laser, or smart manufacturing ecosystems, with existing relationships in relevant industry forums or trade associations. Familiarity with graphic design tools (Adobe Creative Suite: InDesign, Illustrator) to draft basic layouts, infographics, or style guides. Experience with marketing automation platforms (e.g., HubSpot, Marketo) for campaign execution and lead nurturing. Prior involvement in trade show coordination (e.g., PlastIndia, IMTEX, Die Casting India) or technical workshops. Skills & Competencies Creative Thinking: Generate innovative content ideas that differentiate Haitian’s multi‑technology offerings and establish thought leadership in each vertical. Technical Acumen: Rapidly learn and interpret machinery specifications, application requirements, and process parameters across IMM, Die Casting, CNC, Laser, Drive Systems, and Smart Solutions. Analytical Mindset: Leverage data (web analytics, lead metrics, social engagement) to iterate and optimize content strategies. Interpersonal Skills: Build strong relationships with internal stakeholders (engineers, sales teams, global brand managers) to secure timely inputs, technical accuracy, and approvals. Adaptability: Thrive in a fast‑paced, evolving environment where product enhancements, technological convergence, and market demands shift quickly. Why Join Haitian India? Global Footprint: Be part of Haitian International—one of the world’s leading manufacturers across multiple technology verticals (IMM, Die Casting, CNC, Laser, Drive Systems, Smart Solutions), serving customers in over 130 countries. Innovative Environment: Collaborate with cross‑functional teams working on energy‑efficient IMM & Die Casting machines, high‑precision CNC/laser cells, advanced servo drive platforms, and integrated Smart Factory solutions. Growth Opportunities: Gain exposure to a broad range of technologies and industry verticals (automotive, healthcare, packaging, electronics, construction), sharpening your B2B marketing expertise in capital equipment and digital solutions. Culture & Values: Work within a performance‑oriented culture that values innovation, sustainability, and customer success—contributing to Haitian’s mission of creating value for customers, employees, partners, and investors. Application Process Interested candidates should submit the following to < hr3@haitianindia.com > with the subject line “Marketing Content Specialist Application” : Updated Resume/CV , highlighting relevant marketing and technical experience across any of the six verticals (IMM, Die Casting, CNC, Laser, Drive Systems, Smart Solutions). Cover Letter outlining: Why you are interested in Haitian International and this role. Examples of B2B content projects you have developed for industrial/manufacturing audiences (attach writing samples or provide links). Only shortlisted candidates will be contacted for further evaluation (written assignment and interviews). Show more Show less
