Marketing Business Development Executive

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Industry:

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About Scribble Scrolls

content-first digital marketing agency

Malabar

social media management, podcast enablement, video production

Marketing & Business Development Executive

Role Overview

Marketing & Business Development Executive

ambitious, energetic, and thrives in a fast-paced, creative environment

Key Responsibilities

1. Lead Generation & Outreach (40%)

• Research and identify 

  potential clients

   — focusing on startups and growth-oriented businesses.
• Drive outreach via 

  LinkedIn, networking events, and professional communities

  .
• Execute 

  cold email campaigns, follow-ups, and calls

   to engage decision-makers.
• Maintain a 

  healthy pipeline of quality leads

   using CRM tools.

2. Client Acquisition (40%)

• Understand client needs and 

  present Scribble Scrolls’ offerings

   with clarity and impact.
• Conduct 

  discovery calls and meetings

   to propose tailored solutions.
• Negotiate pricing, finalize service packages, and 

  close deals to meet monthly revenue targets

  .
• Build strong, 

  trust-based relationships

   with key stakeholders.

3. Collaboration & Reporting (20%)

• Work closely with the creative and strategy teams to 

  craft effective pitches and proposals

  .
• Monitor outreach effectiveness and 

  optimize strategies for higher conversion

  .
• Prepare weekly reports on 

  leads, conversions, and revenue growth

  .

Requirements

Education & Experience

• Bachelor’s degree in 

  Marketing, Business Administration

  , or a related field.
• 1-3 years of experience in 

  sales, business development, or client acquisition

   (agency background preferred).

Core Skills

• Excellent 

  communication and presentation skills

   (written & verbal).
• Proficiency in 

  LinkedIn Sales Navigator, CRM tools, and MS Office/Google Workspace

  .
• Strong negotiation and 

  deal-closing abilities

  .
• Awareness of 

  digital marketing platforms and trends

   (Instagram, YouTube, LinkedIn, etc.).

Performance Metrics (KPIs)

• Number of 

  qualified leads generated

   each month.

• Client conversion rate

   and closed deals.

• Revenue growth

   from new accounts.
• Client satisfaction and 

  long-term retention

  .

Why Join Scribble Scrolls?

• Opportunity to work with 

  high-profile brands and influencers

  .

• Work From Office

   environment that fosters learning and collaboration.
• Direct mentorship from founders with 

  deep marketing and business experience

  .
• Competitive pay structure with 

  performance-based incentives

  .

Compensation

• Fixed Salary:

   Competitive, based on experience.

• Performance Bonus:

   Linked to client acquisition and revenue growth.