Marketing Analyst

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.

OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.

Marketing Analyst

Experience

Location:

We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision

making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate

acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,

product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth

Responsibilities:

• Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
• Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
• Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
• Perform forecasting and predictive analysis for the various business units.
• Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
• Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
• Own marketing attribution modeling and recommend budget allocation across channels.
• Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
• Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
• Support A/B testing, personalization, and campaign optimization with actionable data insights.
• Conduct competitive and industry benchmarking to guide growth strategy.

Requirements

• 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
• Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
• Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
• Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
• Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
• Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.

Why work at Open?

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.