Lead Marketing

Location

Working Model : Work From Office (5 days) 

About us:

We deliver through APIs, cloud data shares, and marketplaces and support GIS distribution. Our privacy‑first approach and trusted methodologies make us procurement‑ready for the world’s most demanding data teams.

Roles & Responsibilities -

We’re hiring a Lead - Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketing—from narrative to revenue pipeline. You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials → PQLs → PoVs → wins, while reinforcing our trust and privacy leadership.

What you will do:

• Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.
• Translate complex data/ML products designed for enterprise data teams into crisp positioning and proof‑driven stories.
• Build a content engine (notebooks, ROI models, case studies) that converts quickly.
• Orchestrate marketplaces, partners, and ABM to create predictable pipelines.
• Champion our trust narrative (privacy, provenance, data quality, SLOs).

Category, Positioning & Messaging

• Define and own the Real‑World Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurement‑native.
• Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, “we already have events/weather,” “we’ll build it”).

Product Marketing (PMM)

• Plan and execute launches for our data feeds, APIs and platform products.
• Produce collateral that moves deals: solution briefs, one‑pagers, decks, demos, calculators, and “How to Buy” (marketplaces, clean rooms).

Demand Generation & Growth Ops

• Own the funnel: trial → PQL → PoV → win; instrument and optimize conversion rates, and payback.
• Run multi‑channel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developer‑friendly), and email nurtures.
• Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.

Marketplace & Partner Marketing

• Optimize marketplace listings for conversion; drive private offers and co‑sell motions with partners; manage MDF/co‑marketing calendars.
• Coordinate GIS channels (Esri/CARTO) with clear solution stories and “Transfer to warehouse” playbooks.

Trust, Brand & Communications

• Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).
• Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.

Sales & Customer Enablement

• Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit
• Partner with CS on adoption/expansion campaigns.

Team, Budget & Martech

• Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.
• Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.
  

What You Should Have:

Must‑Haves

• 5-7 years in B2B marketing with 2–4+ years leading PMM/Growth as a player‑coach in an early‑stage or growth stage tech company.
• Proven success marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.
• Hands-on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner co‑marketing.
• Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial → PQL → PoV motions.
• Working fluency with time‑series/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developer‑first DX.
• Metrics‑driven operator: funnel analytics, attribution, experimentation/A‑B testing, forecast and budget ownership.
• Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.
• Low‑ego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.

Here’s what you can expect:

Early impact – Help shape the tech stack and build products from the ground up.

Agile culture – Small teams, zero bureaucracy.

Great benefits – Competitive pay, health insurance, daily breakfast, weekday lunches, Friday team lunch, Fun O’Clock Fridays, and unlimited coffee, tea & snacks.

How to apply:

If this sounds like you, apply now at recruitment@lifesight.io. We’d love to hear from you!

For more information visit - https://www.factori.ai/