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Marketing Science Lead

6 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

What You’ll Do ● Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference. ● Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries. ● Own and achieve a revenue target for the US market driven through strategic initiatives that you set up. ● Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform. ● Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction. ● Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders. ● Oversee custom consulting and professional services work for customers who require them. ● Contribute to our product roadmap and feature development alongside our product, data science and engineering team. ● Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions. ● Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies. ● Train and coach new marketing scientists and other team members to enable career growth and skill development. You are perfect for the role if you have: ● Bachelor’s degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing ● 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects. ● Highly accomplished analytical professional with strong problem solving skills and great attention to detail. ● Proven track record of working with mid-market and enterprise brands across industries. ● Proven track record of managing teams and delivering results for customers. ● Excellent project management and account management capabilities, with exceptional customer communication and servicing skills ● Exceptional ability to communicate complex data science concepts in simple terms. ● Skilled in developing strategies that drive revenue and market share. ● Experienced in leveraging social media platforms for brand promotion and thought leadership. ● Ability to collaborate effectively with diverse global teams. Show more Show less

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