Job
Description
We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effectively. Additionally, you will be tasked with advocating for our UMM platform, elucidating its value proposition to a diverse array of brands across different industries. Achieving revenue targets for the US market, understanding customers" business goals, and providing expert recommendations using our platform will be crucial aspects of your role. Furthermore, you will oversee customer account management, communication, and engagement to ensure high levels of customer satisfaction. Crafting engaging thought leadership content for various channels, overseeing custom consulting services, and contributing to our product roadmap will also fall under your purview. Staying abreast of industry trends, collaborating with global teams, and coaching team members for career growth will be integral to your success in this role. To qualify for this position, you should hold a Bachelor's degree or higher in Business Management, BI/Analytics, Economics, Statistics, Mathematics, or Marketing. A minimum of 6 years of experience in data science or marketing science, coupled with proficiency in business analytics, marketing analytics, and attribution modeling, is required. Strong analytical skills, a proven track record of managing teams, and exceptional communication abilities are essential. Experience in working with mid-market and enterprise brands, along with expertise in revenue-driving strategies and social media brand promotion, will be advantageous. Join us at Lifesight and be part of a dynamic team driving innovation in the marketing measurement industry under the leadership of Sivakanth Pappu.,
