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3 Incrementality Testing Jobs

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6.0 - 10.0 years

0 Lacs

karnataka

On-site

We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effe...

Posted 2 weeks ago

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8.0 - 11.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing...

Posted 1 month ago

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2.0 - 6.0 years

0 Lacs

haryana

On-site

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modelin...

Posted 2 months ago

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