9 Incrementality Testing Jobs

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Gurugram, Haryana, India; Hyderabad, Telangana, India . Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions. 4 years of experience in a client-facing role working with partners across multiple levels. Experience in marketing measurement, including incrementality testing, media mix modeling, and attribution analysis. Preferred qualifications: 5 years of experience i...

As a Data Science Product Manager at Lifesight, your role is crucial in shaping AI-powered marketing measurement products by leveraging your strong background in statistics, engineering, and applied data science. You will work at the intersection of data science, statistical modeling, and product strategy to deliver intuitive and impactful features that empower marketers to make data-driven budget decisions. **Key Responsibilities:** - **Own Product Discovery**: - Identify critical measurement challenges through research and data exploration. - Evaluate opportunities for applying causal inference, Bayesian methods, and experimentation. - **Drive the Roadmap**: - Define and prioritize feature...

Minimum qualifications: Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. 5 years of work experience with analysis applications (extracting insights, performing statistical analysis, or solving business problems), and coding (Python, R, SQL) or 2 years work experience with a Master's degree. Preferred qualifications: Master's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. Experience with privacy-preserving technologies and data regulations. Understanding of digital advertising measurement concepts, including attribution modeling, incrementality testi...

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Bengaluru, Karnataka, India; Gurugram, Haryana, India; Hyderabad, Telangana, India . Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions. Preferred qualifications: Experience in marketing measurement and data analysis. Knowledge of Search products, the performance advertising market or online ads landscape. Familiarity with marketing measurement techniques, including incrementality tes...

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Gurugram, Haryana, India; Bengaluru, Karnataka, India . Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions. 4 years of experience in a client-facing role working with partners across multiple levels. Experience in marketing measurement, including incrementality testing, media mix modeling, and attribution analysis. Preferred qualificat...

As a valued member of the team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. Holding a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions is essential for this role. **Key Responsibilities:** - Implementing and measuring campaigns - Providing client solutions - Assisting customers in optimizing their use of Ad and Publisher products - Guiding customers through account setup, ad campaign implementation, and tailored media solutions - Offering complex technical and measurement solutions wi...

We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effe...

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing...

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modelin...