25 Attribution Modeling Jobs

Key Responsibilities Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior Implement and analyze A/B tests for creatives, landing pages, and audience segments Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement Own attribution modeling a...

We are seeking a dynamic, high-performing Individual for Central Office who will act as a strategic partner to the CEO, working across functions to drive growth, efficiency, and transformation. The role demands a Tier-1 B School graduate (IIM, ISB, FMS, XLRI, etc.) with a strong background in analytics, strategy, consulting, and execution excellence. The individual will lead high-priority initiatives, provide analytical and strategic insights, ensure smooth business governance, and manage adhoc CEO mandates across all aspects of the organization - from ecommerce and marketing to finance, operations, HR, and investor relations. Key Responsibilities 1. Strategy & CEO Support Act as a thought p...

**Job Description:** As the Lead Marketing Operations, Mar-Tech Stack, and Marketing Analytics at Leena AI, you will play a crucial role in driving growth and efficiency in a fast-scaling environment. Your responsibilities will span across Marketing Operations (MOps), Mar-Tech Stack & Automation, and Marketing Analytics & Insights. **Key Responsibilities:** - **Marketing Operations (MOps)** - Own end-to-end campaign operations, including setup, testing, lead management, and performance tracking. - Collaborate with various teams to ensure accurate attribution, pipeline tracking, and lead lifecycle management. - Define and enhance lead scoring models and develop standardized playbooks for laun...

As a highly skilled Digital Marketing Manager at Langoor Marketing Transformation in Bangalore, your role involves leading and scaling the SEO and paid marketing efforts. Your passion for optimizing ad performance and enhancing organic search visibility will be crucial for this position. **Key Responsibilities:** - Plan and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram). - Manage campaign budgets to ensure top-notch ROAS. - Set up remarketing and funnel-based targeting strategies. - Collaborate with creative/content teams for compelling ad copies and visuals. - Run A/B tests on landing pages and creatives to boost conversions. - Own and execute ...

Minimum qualifications: Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. 5 years of work experience with analysis applications (extracting insights, performing statistical analysis, or solving business problems), and coding (Python, R, SQL) or 2 years work experience with a Master's degree. Preferred qualifications: Master's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. Experience with privacy-preserving technologies and data regulations. Understanding of digital advertising measurement concepts, including attribution modeling, incrementality testi...

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Bengaluru, Karnataka, India; Gurugram, Haryana, India; Hyderabad, Telangana, India . Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions. Preferred qualifications: Experience in marketing measurement and data analysis. Knowledge of Search products, the performance advertising market or online ads landscape. Familiarity with marketing measurement techniques, including incrementality tes...

You are an experienced Subject Matter Expert (SME) who will play a crucial role in the evolution of Providence India's healthcare ecosystem to Health 2.0. As a Senior Campaign Analyst, you will lead the design, implementation, and evolution of analytics solutions to address complex business challenges. Your primary focus will be on leveraging data and analytics to enhance patient loyalty, retention, and acquisition, ultimately driving improved patient outcomes and experiences. **Key Responsibilities:** - Collaborate with marketing managers, engineering teams, and executives to provide thought leadership on measuring the effectiveness and financial impact of marketing activities and the overa...

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America. Altudo is seeking a Director of Marketing to drive our services pipeline growth, MQL acquisition, and revenue impact through multi-channel strategies, including ABM, digital marketing, SEO, paid media, and lead nurturing, for North America market. Reporting to the SVP of Sales & Marketing, this role focuses on optimizing conversion rates, aligning with sales, and maximizing ROI. The ideal candidate is a data-driven leader with expertise in marketing automation, lead scor...

As a valued member of the team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. Holding a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions is essential for this role. **Key Responsibilities:** - Implementing and measuring campaigns - Providing client solutions - Assisting customers in optimizing their use of Ad and Publisher products - Guiding customers through account setup, ad campaign implementation, and tailored media solutions - Offering complex technical and measurement solutions wi...

As a Google Ads Manager, you will be responsible for leading and optimizing paid advertising campaigns to drive measurable business results across multiple industries and verticals. With 4-5 years of hands-on experience managing large-scale Google Ads accounts, you will strategize, execute, and scale paid media campaigns with a focus on ROI and performance improvement. Your key responsibilities will include: - Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms. - Manage budgets ranging between $40K+ per month, conducting deep-dive data analysis and reporting to drive decision making and continuous optimization. - D...

As a Senior Manager - Google Ads at our company, you will play a crucial role in leading and optimizing our paid advertising campaigns. With 4-5 years of hands-on experience managing large-scale Google Ads accounts, you will strategize, execute, and scale paid media campaigns to drive measurable business results across multiple industries and verticals. **Responsibilities:** - Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms. - Manage budgets ranging between $40K+ per month with a focus on ROI & performance improvement. - Conduct deep-dive data analysis, reporting to drive decision making & continuous optimizatio...

Imagine yourself doing meaningful work that makes an everyday impact on the world around you, growing your expertise and expanding your skillset with every project, and owning your ambition to fuel your career growth. Join a company with a proven track record of success and an exciting future like OTT HydroMet, where you'll have the chance to shape the future of your career and the future of our planet. OTT HydroMet, a Veralto company, is dedicated to creating critical water and weather solutions that ensure a safer future for all. As part of a collaborative and diverse team, you'll work with engineers, scientists, marketers, and researchers who are driven by problem-solving and inventive th...

Responsibilities Functional Responsibilities: Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Center Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolio Support LATAM region's annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets Advise and share Advance...

We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effe...

The Marketing Operations & Technology Manager is responsible for optimizing marketing processes, managing technology platforms, and ensuring data-driven decision-making to enhance campaign performance and marketing effectiveness. This role plays a critical part in improving efficiency, implementing automation, and ensuring seamless integration between our marketing technology and data ecosystem including HubSpot, Salesforce, BigQuery, Google Analytics, and other MarTech tools to drive marketing success. A key focus of this role is HubSpot administration and optimization, as well as leading the strategy and execution of Marketing reporting and data analysis with expertise in data visualizatio...

As a Performance Marketing & Business Analyst at IRA Realty, you will play a pivotal role at the nexus of data, digital marketing, and business strategy. With over 2 years of hands-on experience, you will be responsible for measuring and optimizing paid-media campaigns, constructing analytical frameworks, and providing insights that drive growth across IRA Realty's residential project portfolio. Your main duties will include planning, launching, and monitoring performance marketing campaigns across various channels such as Google Ads, Meta Ads, programmatic, and affiliate platforms. You will be tasked with tracking and analyzing key performance indicators (KPIs) like CPC, CPA, ROAS, and LTV,...

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Your Role You would be working on: Configuring CJA setups, managing data integrity in Adobe Experience Platform (AEP), and developing actionable insights via dashboards and reports. The candidate will also integrate CJA with other Adobe Experience Cloud solutions and ensure best practices for d...

We are seeking an Associate Performance Marketing Manager to oversee end-to-end campaigns for performance and digital initiatives across various channels. As a valued member of our growth team, you will play a pivotal role in boosting growth and acquiring customers through performance marketing channels. This position entails significant ownership and requires a profound comprehension of the advertising ecosystem. You should possess the ability to independently tackle challenges and collaborate with our current channel partners and agencies to achieve business objectives. A data-driven, analytical, and target-oriented approach is essential, and experience in agency/multi-vertical settings is...

You should have 8-10 years of product management experience, focusing on onsite retail advertising technology, ad monetization, and onsite ad platforms. It is crucial to possess a deep understanding of retailer on-site media, programmatic advertising, ad serving, and audience targeting strategies. Your responsibilities will include developing and managing onsite retail media advertising roadmaps, ensuring a balance between technical feasibility and business impact. Utilize your strong analytical skills to optimize ad performance by leveraging data and insights effectively. Proficiency in advertising analytics tools and platforms like Google Ad Manager, DV360, or equivalent is essential. You ...

As a candidate for this position, you will have the opportunity to choose your preferred working location from Hyderabad, Telangana, India, or Gurugram, Haryana, India. The minimum qualifications required for this role include a Bachelor's degree or equivalent practical experience along with at least 2 years of experience in working with digital media or digital marketing/advertising solutions. This experience should involve implementing and measuring campaigns and providing client solutions. Preferred qualifications for this position include knowledge of SA360 Products, performance advertising market, or online ads landscape. It is also preferred to have familiarity with marketing measureme...

As a Data Scientist specializing in Multi-Touch Attribution (MTA) based in Bangalore (with 3 days of office work), you will play a crucial role in leading our MTA modeling efforts. Your primary responsibility will be to accurately measure the impact of various marketing channels and touchpoints on user conversions and business outcomes. This will involve collaborating closely with marketing, growth, and data engineering teams to develop attribution frameworks, optimize budgets, and enhance ROI measurement. Your key responsibilities will include developing and implementing algorithmic attribution models to quantify the impact of different marketing touchpoints. You will apply statistical, pro...

The Data Analyst - Marketing position at Knya, India's leading online medical apparel brand, offers a unique opportunity for individuals with over 1 year of experience to play a pivotal role in analyzing and interpreting data related to the company's Direct-to-Consumer (D2C) marketing operations. As a Direct-to-Consumer Analytics Associate, you will collaborate with cross-functional teams to enhance the effectiveness of D2C strategies and contribute to data-driven decision-making processes. Key Responsibilities: - Analyze D2C data sets to identify trends, patterns, and insights related to customer behavior, product performance, and sales metrics. - Generate regular and ad-hoc reports to comm...

About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid ac...

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modelin...

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Over...