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3 Attribution Modeling Jobs

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3.0 - 7.0 years

0 Lacs

delhi

On-site

About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid acquisition, with a specific focus on Return on Ad Spend (ROAS) and performance analytics. Key Responsibilities: The responsibilities of the Performance Marketer include planning, executing, and optimizing performance campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube). Monitoring campaign performance on a daily basis to adjust targeting, creatives, and budgets in order to maximize ROAS. Conducting A/B testing on ad creatives, copy, landing pages, and audience segments. Creating and maintaining detailed reports on ad performance, funnel metrics, and customer acquisition costs. Collaborating with design, content, and product teams to develop effective ad creatives and landing pages. Analyzing campaign data and user behavior to uncover insights and identify growth opportunities. Staying up to date with the latest ad trends, policy updates, and best practices across platforms. Ensuring efficient budget utilization through proper pacing and bid strategies. Qualifications and Skills: The ideal candidate should have a minimum of 3-4 years of proven experience in performance marketing with a strong portfolio of Meta and Google Ads campaigns. A deep understanding of pixel tracking, conversion APIs, Google Tag Manager, and attribution modeling is essential. Strong analytical skills and proficiency in Excel/Sheets and campaign management tools are required. Experience with e-commerce, SaaS, or app marketing would be considered a plus.,

Posted 4 days ago

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2.0 - 6.0 years

0 Lacs

haryana

On-site

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modeling, and attribution modeling is preferred. You should be capable of overseeing multiple solutions simultaneously, with support from internal teams. Your ability to collaborate cross-functionally with various teams and stakeholders will be vital to your success in this role. Your role within gTech Ads involves providing support and technical services for customers utilizing our Ad products stack. You will assist customers in optimizing their use of our Ad and Publisher products, guiding them through account setup, ad campaign implementation, and media solutions tailored to their business and marketing needs. Additionally, you will offer complex technical and measurement solutions, supported by consultative guidance, particularly for our larger customers. Collaboration with Sales, Product, and Engineering teams within Google is essential to develop improved solutions, tools, and services that enhance our products and elevate the client experience. As a member of our global team, your aim will be to ensure that customers maximize their return on investment with Google, establishing long-lasting partnerships built on trust. Your primary responsibilities will include serving as a trusted advisor to priority Google Ads clients, offering strategic insights on how digital marketing and technology solutions can address their business challenges. By working closely with external advertisers, you will drive product adoption and revenue growth through Google Ads campaigns. Developing an in-depth understanding of the market and competitive landscape for vertical and sub-verticals will be crucial in driving growth plans for clients. Furthermore, you are expected to act as the customer's Search product expert, delivering consultative digital marketing solutions that not only resolve customer issues but also elevate their sophistication and digital maturity level on Search. Your role will involve partnering effectively with vendors and sales teams to ensure successful outcomes for clients and unlock the full potential of Google products for their businesses.,

Posted 6 days ago

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6 - 11 years

25 - 40 Lacs

Bengaluru

Work from Office

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Overview We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team. The marketing science team at Lifesight sits in the intersection of customer success, sales and marketing. In this role, you will be responsible for managing our marketing science team and its initiatives. You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met. You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust. You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success. What Youll Do Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference. Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries. Own and achieve a revenue target for the US market driven through strategic initiatives that you set up. Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform. Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction. Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders. Oversee custom consulting and professional services work for customers who require them. Contribute to our product roadmap and feature development alongside our product, data science and engineering team. Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions. Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies. Train and coach new marketing scientists and other team members to enable career growth and skill development. Requirements You are perfect for the role if you: Bachelors degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects. Highly accomplished analytical professional with strong problem solving skills and great attention to detail. Proven track record of working with mid-market and enterprise brands across industries. Proven track record of managing teams and delivering results for customers. Excellent project management and account management capabilities, with exceptional customer communication and servicing skills Exceptional ability to communicate complex data science concepts in simple terms. Skilled in developing strategies that drive revenue and market share. Experienced in leveraging social media platforms for brand promotion and thought leadership. Ability to collaborate effectively with diverse global teams. Benefits Whats in it for you? As a team, we are concerned with not only the growth of the company but each others personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make peoples lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance. 1. Working for one of the fastest-growing and successful MarTech companies in times 2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products. 3. Enjoy working in small teams and a non-bureaucratic environment 4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization. 6. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career. 7. Great benefits - apart from competitive compensation & benefits

Posted 2 months ago

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