13 Attribution Modeling Jobs

Responsibilities Functional Responsibilities: Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Center Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolio Support LATAM region's annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability. Develop, maintain, and apply statistical models to business questions - including forecasting, price sensitivities/corridors, drivers analysis, market structure, etc. Forecast market growth leveraging (PGM an internal tool) on an annual basis to inform PEP's long-term expectations for growth Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts for relevant data Support relationships with the key end-user stakeholders in LATAM and region offices Own flawless execution of analytics exercises Responsible for managing multiple priorities; being able to manage deadlines and deliverables Lead communication with Business Partners and potentially end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects Deliver outputs in line with the agreed timelines and formats Flag and monitor any business risks related to delivering the requested outputs Partner with stakeholders and service center leadership to develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations Improve existing processes based on frequent Business Partner & end-user feedback loop People and Project Management Responsibilities Leading a team of 4-5 data scientists and modelers Develop new skillsets among team members related to advanced analytics by conducting training and period review Promotes cross functional seamless communication, sharing know how and creating same quality of experience across sector markets Qualifications 10-14 years of experience in the field of analytics Critical experience as Data Scientist and Programming in Python & BI skills, basic statistics like regression, types of distribution, expertise in Nielsen, knowledge of media sufficiency/MMM is good to have Experience either in boutique analytics consulting or Captive analytics teams Have been hands-on modeler in the past specifically in market mix /attribution modeling, CPG domain preferred. Experience in translating business problem into analytics framework and vice versa Experience in leading mid-sized teams of data scientists and modelers Well versed in statistical techniques Educational Background- BE/B TECH/ MSC Economics or Statistics, MBA preferred for Analytics translator High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc. Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs Experience with Agile development methods, SQL, R, Python desired Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions Proven analytics, shopper research experience, or consumer insights experience applying statistics to CPG industry business problems Operational experience from business servicing sector and/or consulting experience would be a plus Language: English Fluent

We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effectively. Additionally, you will be tasked with advocating for our UMM platform, elucidating its value proposition to a diverse array of brands across different industries. Achieving revenue targets for the US market, understanding customers" business goals, and providing expert recommendations using our platform will be crucial aspects of your role. Furthermore, you will oversee customer account management, communication, and engagement to ensure high levels of customer satisfaction. Crafting engaging thought leadership content for various channels, overseeing custom consulting services, and contributing to our product roadmap will also fall under your purview. Staying abreast of industry trends, collaborating with global teams, and coaching team members for career growth will be integral to your success in this role. To qualify for this position, you should hold a Bachelor's degree or higher in Business Management, BI/Analytics, Economics, Statistics, Mathematics, or Marketing. A minimum of 6 years of experience in data science or marketing science, coupled with proficiency in business analytics, marketing analytics, and attribution modeling, is required. Strong analytical skills, a proven track record of managing teams, and exceptional communication abilities are essential. Experience in working with mid-market and enterprise brands, along with expertise in revenue-driving strategies and social media brand promotion, will be advantageous. Join us at Lifesight and be part of a dynamic team driving innovation in the marketing measurement industry under the leadership of Sivakanth Pappu.,

The Marketing Operations & Technology Manager is responsible for optimizing marketing processes, managing technology platforms, and ensuring data-driven decision-making to enhance campaign performance and marketing effectiveness. This role plays a critical part in improving efficiency, implementing automation, and ensuring seamless integration between our marketing technology and data ecosystem including HubSpot, Salesforce, BigQuery, Google Analytics, and other MarTech tools to drive marketing success. A key focus of this role is HubSpot administration and optimization, as well as leading the strategy and execution of Marketing reporting and data analysis with expertise in data visualization tools (PowerBI, Google Looker Studio, Tableau) to provide marketing insights. The ideal candidate has expertise in marketing automation, CRM systems, analytics, and project management, with a strong technical understanding of HubSpot operations and data-driven decision-making. HubSpot Administration & Optimization: - Serve as the HubSpot owner and administrator, ensuring proper configuration, integration, and optimization for marketing campaigns. - Manage HubSpot workflows, lead scoring models, and automation sequences to improve lead quality and campaign efficiency. - Ensure seamless integration between HubSpot and CRM (Salesforce preferred), as well as other marketing technology tools. - Develop and enforce best practices for lead management, segmentation, and reporting within HubSpot. - Train and support marketing teams on HubSpot best practices, analytics, and automation capabilities. Data, Analytics & Reporting: - Utilize BigQuery to analyze large-scale marketing data sets and generate actionable insights. - Build dashboards and reports in Google Looker Studio, Tableau, or Power BI to track marketing performance and ROI. - Implement and refine marketing attribution models to measure the effectiveness of marketing efforts and optimize budget allocation. - Track, analyze, and report on key marketing performance metrics, including lead generation, pipeline contribution, and campaign ROI. - Work closely with stakeholders to identify data gaps, improve reporting accuracy, and drive data-driven marketing strategies. Marketing Technology & Process Optimization: - Own and optimize marketing automation processes, ensuring efficiency, scalability, and lead conversion. - Maintain data hygiene, segmentation, and enrichment to improve targeting and personalization. - Evaluate and implement new marketing technologies to improve campaign execution and measurement. - Establish and document best practices for marketing operations, automation, and reporting. Cross-Functional Collaboration & Compliance: - Work closely with Sales Operations and RevOps to ensure smooth lead handoff, tracking, and closed-loop reporting. - Collaborate with Demand Generation, Digital Marketing, and Content teams to align HubSpot, data, and analytics with marketing strategies. - Manage relationships with vendors and external partners for marketing technology solutions and integrations. - Ensure compliance with data privacy regulations (GDPR, CCPA) and industry best practices. Qualifications & Experience: - 7+ years of experience in Marketing Operations, Marketing Technology, or related roles. - Strong expertise in HubSpot (certifications preferred) and marketing automation best practices. - Experience with BigQuery for querying and analyzing large marketing data sets. - Proficiency in data visualization tools (Google Looker Studio, Tableau, Power BI) for marketing reporting and insights. - Strong knowledge of CRM systems (Salesforce preferred) and marketing technology integrations. - Experience with marketing performance metrics, attribution modeling, and lead lifecycle management. - Strong problem-solving and project management skills to drive operational efficiency. - Familiarity with data privacy laws (GDPR, CCPA) and compliance requirements in marketing operations. Preferred Skills: - Experience with Customer Data Platforms (CDPs) or Data Management Platforms (DMPs). - Familiarity with A/B testing, conversion rate optimization, and web analytics. - SQL, Python, or other data analysis skills are a plus. - HubSpot, Google BigQuery, or Salesforce certifications are a plus. Why Join Us - Opportunity to own and optimize HubSpot and drive marketing technology success. - Work at the intersection of marketing, technology, and data analytics. - Fast-paced, collaborative environment focused on innovation and efficiency. - Hands-on access to cutting-edge MarTech tools and data analytics platforms. - Career growth and leadership opportunities in Marketing Operations and Analytics.,

As a Performance Marketing & Business Analyst at IRA Realty, you will play a pivotal role at the nexus of data, digital marketing, and business strategy. With over 2 years of hands-on experience, you will be responsible for measuring and optimizing paid-media campaigns, constructing analytical frameworks, and providing insights that drive growth across IRA Realty's residential project portfolio. Your main duties will include planning, launching, and monitoring performance marketing campaigns across various channels such as Google Ads, Meta Ads, programmatic, and affiliate platforms. You will be tasked with tracking and analyzing key performance indicators (KPIs) like CPC, CPA, ROAS, and LTV, while also conducting A/B and multivariate tests to enhance campaign performance continually. Collaboration will be a key aspect of your role as you will work closely with cross-functional teams including Finance, Sales, Product, and Leadership to establish business requirements, KPIs, and success metrics. Additionally, you will be responsible for developing forecasting models and budget allocation strategies that align marketing expenditures with revenue targets and market trends. Conducting market, competitive, and customer segmentation analyses will also be part of your responsibilities to inform effective go-to-market strategies. In terms of data reporting and visualization, you will be expected to create and maintain automated dashboards using tools like Tableau, Power BI, and Data Studio for marketing and overall business metrics. Regular and ad-hoc reports that identify trends, opportunities, and risks will need to be produced, translating complex data into actionable recommendations. Your technical expertise will be put to use as you write SQL queries to extract, cleanse, and aggregate data from various marketing platforms, CRM systems, and data warehouses. Ensuring accurate tag implementation across web and mobile analytics tools and documenting standardized processes for campaign setup, tracking, reporting, and data governance will also be crucial components of your role. To excel in this position, you should have a minimum of 2 years of experience in performance marketing analytics, business analysis, or a related marketing/business analysis hybrid role. Proficiency in analytical tools such as Google Analytics, Google Ads, Meta Business Manager, and at least one BI tool (Tableau, Power BI, Looker) is required. Strong Excel skills, including pivot tables, advanced formulas, and macros, are essential. Additionally, you should possess knowledge in statistical analysis, attribution modeling, funnel and cohort analyses, as well as LTV/CAC calculations. Effective communication skills are a must, as you will be required to present complex analyses and business cases to both technical and non-technical stakeholders. A Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field is necessary, while an MBA or relevant post-graduation qualification is advantageous. Preferred qualifications include experience with CRM/engagement platforms, a background in real estate, B2B, or high-growth startup environments, and certifications such as Google Analytics IQ or CBAP (Certified Business Analysis Professional). Joining IRA Realty will offer you the opportunity to work on impactful projects, contribute to high-visibility launches within the real estate portfolio, and shape marketing and business decisions in a data-driven culture. You will collaborate closely with various teams in a fast-paced, entrepreneurial environment and have access to ongoing training, certifications, and growth opportunities as IRA Realty continues to expand.,

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Your Role You would be working on: Configuring CJA setups, managing data integrity in Adobe Experience Platform (AEP), and developing actionable insights via dashboards and reports. The candidate will also integrate CJA with other Adobe Experience Cloud solutions and ensure best practices for data governance. Data integration and management: Pulling data from various sources and preparing it for analysis within Adobe CJA. Customer journey mapping: Visualizing customer interactions across touchpoints to identify key moments and potential pain points. Advanced analytics: Utilizing CJA features like path analysis, cohort analysis, and attribution modeling to understand customer behavior and campaign effectiveness. Dashboard development: Creating interactive dashboards to present key customer journey insights to stakeholders. Reporting and analysis: Interpreting data to generate actionable insights and recommendations for improving customer experience. Your Profile Technical expertise: Strong understanding of Adobe Analytics platform, including CJA features, data models, and analysis techniques. Data analysis skills: Proficiency in data manipulation, statistical analysis, and data visualization. Dashboard development: Creating interactive dashboards to present key customer journey insights to stakeholders. What you'll love about working here You can shape your with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. You will have the on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications. About Capgemini Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

We are seeking an Associate Performance Marketing Manager to oversee end-to-end campaigns for performance and digital initiatives across various channels. As a valued member of our growth team, you will play a pivotal role in boosting growth and acquiring customers through performance marketing channels. This position entails significant ownership and requires a profound comprehension of the advertising ecosystem. You should possess the ability to independently tackle challenges and collaborate with our current channel partners and agencies to achieve business objectives. A data-driven, analytical, and target-oriented approach is essential, and experience in agency/multi-vertical settings is advantageous. Proficiency in App performance marketing is a prerequisite for this role. Your responsibilities will encompass managing performance marketing campaigns on diverse channels such as Google, Facebook, affiliates, and Programmatic. You will be accountable for devising the overall Performance Marketing and Acquisition Strategy, encompassing planning, budgeting, reporting, and executing strategies with agency partners on Google and Facebook platforms. Crafting and implementing a digital marketing strategy to enhance awareness, traffic, conversions, revenue, and retention will be under your purview. Meeting user growth targets, expanding the acquisition of high LTV users across app and web, and ensuring efficiency in CACs, AOVs, and other metrics are crucial aspects of this role. Establishing attribution models, multi-channel tracking, and quality, along with developing a robust performance reporting framework and ROI tracking, will be integral to continuously optimize marketing investments across mobile app and digital channels. Enhancing marketing effectiveness through continuous communication testing, innovation, and strategic optimization of performance campaigns on platforms like Google Ads, Facebook Ads, and affiliate networks will be part of your core duties. In addition to your marketing responsibilities, a solid grasp of data analytics is essential for deriving actionable insights to enhance campaign performance and achieve goals. Managing internal campaign performance reporting, collaborating with agencies, and communicating updates to stakeholders are critical components of this role. Utilizing internal databases, MMP tools, and performance analytics tools to analyze data and act on insights will be vital for optimizing performance metrics such as CAC, ROAS, LTV, and retention. Qualifications & Requirements: - Graduate or Postgraduate - Minimum of 2 years of experience in performance marketing - Profound knowledge of performance marketing, consumer behavior, and campaign structures - Hands-on experience with Google and Facebook campaigns, including management of substantial monthly budgets - Proficiency in Excel, reporting tools, MMP platforms, and attribution models - Comprehensive understanding of the app ecosystem, metrics, and MMP systems - Desirable qualifications include agency experience, E-Pharma experience, an experimentation mindset, high customer focus, and familiarity with SQL/R Join us in our mission to make healthcare affordable and accessible to all. Our technology-driven telehealth platform is dedicated to reducing healthcare costs and improving outcomes by democratizing medicine purchase in India. Founded by ex-Abbott executives, we have experienced remarkable growth due to our strong product-market fit and organic demand. Headquartered in Mumbai, we are a dynamic team committed to developing innovative solutions and ensuring an exceptional customer experience. With recent Series B funding of $22 million led by Westbridge Capital, we are poised for significant expansion in the domestic market. Come be a part of our journey as we strive for exponential growth and impact in the healthcare industry.,

You should have 8-10 years of product management experience, focusing on onsite retail advertising technology, ad monetization, and onsite ad platforms. It is crucial to possess a deep understanding of retailer on-site media, programmatic advertising, ad serving, and audience targeting strategies. Your responsibilities will include developing and managing onsite retail media advertising roadmaps, ensuring a balance between technical feasibility and business impact. Utilize your strong analytical skills to optimize ad performance by leveraging data and insights effectively. Proficiency in advertising analytics tools and platforms like Google Ad Manager, DV360, or equivalent is essential. You should also be familiar with data automation, attribution modeling, and revenue tracking. Collaboration is key, as you will work cross-functionally with Engineering, Sales, Operations, and Data Science teams to deliver impactful ad solutions. Effective communication and stakeholder management skills are required to align teams and drive successful execution. Key Roadmap Targets for 2025: - RCP API Integration with OnlineSales - Integration of Walmart onsite into RCP for onsite/offsite Network product - Auto-optimization of onsite and offsite media buys (intra-campaign rebalancing across tactic) - Onsite reporting (delivery and measurement) native to Analytics Platform - Onsite integration with eCom platform,

As a candidate for this position, you will have the opportunity to choose your preferred working location from Hyderabad, Telangana, India, or Gurugram, Haryana, India. The minimum qualifications required for this role include a Bachelor's degree or equivalent practical experience along with at least 2 years of experience in working with digital media or digital marketing/advertising solutions. This experience should involve implementing and measuring campaigns and providing client solutions. Preferred qualifications for this position include knowledge of SA360 Products, performance advertising market, or online ads landscape. It is also preferred to have familiarity with marketing measurement techniques such as incrementality testing, media mix modeling, and attribution modeling. The ideal candidate should have the ability to oversee multiple simultaneous solutions with support from internal teams, work cross-functionally with multiple teams and stakeholders, interpret datasets, identify trends, and translate findings into compelling narratives. Additionally, proficiency in project management, relationship building, collaboration, negotiation, and influencing skills are desired. About The Job: In this role within gTech Ads, you will be responsible for providing support, media, and technical services to customers using Google's Ad products. This includes guiding customers in utilizing Ad and Publisher products effectively, setting up accounts, implementing ad campaigns, and providing media solutions for their business and marketing needs. The role also involves offering complex technical and measurement solutions along with consultative support for large customers. Collaboration with Sales, Product, and Engineering teams is essential to develop better solutions, tools, and services to enhance the client experience and improve products. The team's global and cross-functional nature ensures that customers receive the best return on investment with Google. Responsibilities: - Act as a trusted advisor to priority Google Ads clients, understanding how digital marketing and technology solutions can address their business issues, architecting media plans, and delivering technical solutions to achieve their business goals. - Build relationships with external advertisers to drive product adoption and business growth through Google Ads campaigns. - Collaborate with vendors and sales teams to develop growth plans for clients and gain knowledge of the market and engaging environment for various solutions. - Serve as the customer's Search product expert, providing consultative digital marketing solutions that advance a customer's digital maturity level on Search.,

As a Data Scientist specializing in Multi-Touch Attribution (MTA) based in Bangalore (with 3 days of office work), you will play a crucial role in leading our MTA modeling efforts. Your primary responsibility will be to accurately measure the impact of various marketing channels and touchpoints on user conversions and business outcomes. This will involve collaborating closely with marketing, growth, and data engineering teams to develop attribution frameworks, optimize budgets, and enhance ROI measurement. Your key responsibilities will include developing and implementing algorithmic attribution models to quantify the impact of different marketing touchpoints. You will apply statistical, probabilistic, and machine learning methods to build MTA models that incorporate both online and offline signals. Working with large-scale marketing datasets, you will analyze impressions, clicks, conversions, and engagement metrics. Additionally, you will partner with marketing teams to enhance channel efficiency and campaign planning based on attribution insights. Model validations using holdout experiments and out-of-sample testing will be conducted to ensure reliability. You will also automate model scoring and reporting pipelines to provide real-time attribution visibility. Creating intuitive dashboards and documentation to effectively communicate findings and influence strategic decisions will be part of your role. The qualifications required for this role include a minimum of 3 years of experience in data science, marketing analytics, or attribution modeling. Strong hands-on experience with Python, SQL, and relevant data science libraries is essential. In-depth knowledge of MTA techniques such as logistic regression, Shapley values, Markov chains, or time decay is preferred. A solid understanding of digital marketing channels and customer journey analytics is necessary. Experience with model validation, experimentation design, and lift analysis is a plus. Strong problem-solving and communication skills, combined with a product mindset, are crucial for success in this role.,

The Data Analyst - Marketing position at Knya, India's leading online medical apparel brand, offers a unique opportunity for individuals with over 1 year of experience to play a pivotal role in analyzing and interpreting data related to the company's Direct-to-Consumer (D2C) marketing operations. As a Direct-to-Consumer Analytics Associate, you will collaborate with cross-functional teams to enhance the effectiveness of D2C strategies and contribute to data-driven decision-making processes. Key Responsibilities: - Analyze D2C data sets to identify trends, patterns, and insights related to customer behavior, product performance, and sales metrics. - Generate regular and ad-hoc reports to communicate key findings to relevant stakeholders. - Collaborate with marketing teams to optimize customer segmentation strategies. - Monitor and evaluate the performance of D2C channels, ad campaigns, and promotions. - Provide recommendations for optimizing marketing and sales efforts based on identified areas for improvement. - Develop and maintain forecasting models to predict future D2C sales, customer acquisition, and other relevant metrics. - Utilize predictive modeling techniques to anticipate customer behavior and market trends. - Support strategic decision-making processes with data-driven insights. - Ensure data accuracy and reliability by implementing data quality assurance processes. - Stay updated on industry best practices, tools, and technologies related to D2C analytics. Requirements: - Web Development experience for understanding and working with data layer implementations. - Proficiency in Python and SQL for data manipulation and analysis. - Strong SQL skills and experience working with large-scale datasets. - Proficiency in Looker Studio for creating dynamic, user-friendly dashboards. - Hands-on experience with AWS (e.g., Redshift, Lambda). - Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Business Analytics). - Experience in a Data Analyst role within the D2C marketing or E-commerce environment is a plus. - Familiarity with GCP and Google Tag Manager (GTM). - Understanding of Attribution Modeling and multi-touch attribution. - Strong understanding of D2C business models and key performance indicators. - Excellent communication and presentation skills. - Ability to work collaboratively in a cross-functional team environment. If you are passionate about interpreting data in the D2C space and possess the required qualifications and skills, we encourage you to send your application to hiring@knya.in and become a valuable member of our dynamic team. This is a full-time position based in Mumbai. The company offers Provident Fund benefits. Kindly provide your current CTC and location details in your application.,

About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid acquisition, with a specific focus on Return on Ad Spend (ROAS) and performance analytics. Key Responsibilities: The responsibilities of the Performance Marketer include planning, executing, and optimizing performance campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube). Monitoring campaign performance on a daily basis to adjust targeting, creatives, and budgets in order to maximize ROAS. Conducting A/B testing on ad creatives, copy, landing pages, and audience segments. Creating and maintaining detailed reports on ad performance, funnel metrics, and customer acquisition costs. Collaborating with design, content, and product teams to develop effective ad creatives and landing pages. Analyzing campaign data and user behavior to uncover insights and identify growth opportunities. Staying up to date with the latest ad trends, policy updates, and best practices across platforms. Ensuring efficient budget utilization through proper pacing and bid strategies. Qualifications and Skills: The ideal candidate should have a minimum of 3-4 years of proven experience in performance marketing with a strong portfolio of Meta and Google Ads campaigns. A deep understanding of pixel tracking, conversion APIs, Google Tag Manager, and attribution modeling is essential. Strong analytical skills and proficiency in Excel/Sheets and campaign management tools are required. Experience with e-commerce, SaaS, or app marketing would be considered a plus.,

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modeling, and attribution modeling is preferred. You should be capable of overseeing multiple solutions simultaneously, with support from internal teams. Your ability to collaborate cross-functionally with various teams and stakeholders will be vital to your success in this role. Your role within gTech Ads involves providing support and technical services for customers utilizing our Ad products stack. You will assist customers in optimizing their use of our Ad and Publisher products, guiding them through account setup, ad campaign implementation, and media solutions tailored to their business and marketing needs. Additionally, you will offer complex technical and measurement solutions, supported by consultative guidance, particularly for our larger customers. Collaboration with Sales, Product, and Engineering teams within Google is essential to develop improved solutions, tools, and services that enhance our products and elevate the client experience. As a member of our global team, your aim will be to ensure that customers maximize their return on investment with Google, establishing long-lasting partnerships built on trust. Your primary responsibilities will include serving as a trusted advisor to priority Google Ads clients, offering strategic insights on how digital marketing and technology solutions can address their business challenges. By working closely with external advertisers, you will drive product adoption and revenue growth through Google Ads campaigns. Developing an in-depth understanding of the market and competitive landscape for vertical and sub-verticals will be crucial in driving growth plans for clients. Furthermore, you are expected to act as the customer's Search product expert, delivering consultative digital marketing solutions that not only resolve customer issues but also elevate their sophistication and digital maturity level on Search. Your role will involve partnering effectively with vendors and sales teams to ensure successful outcomes for clients and unlock the full potential of Google products for their businesses.,

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Overview We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team. The marketing science team at Lifesight sits in the intersection of customer success, sales and marketing. In this role, you will be responsible for managing our marketing science team and its initiatives. You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met. You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust. You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success. What Youll Do Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference. Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries. Own and achieve a revenue target for the US market driven through strategic initiatives that you set up. Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform. Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction. Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders. Oversee custom consulting and professional services work for customers who require them. Contribute to our product roadmap and feature development alongside our product, data science and engineering team. Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions. Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies. Train and coach new marketing scientists and other team members to enable career growth and skill development. Requirements You are perfect for the role if you: Bachelors degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects. Highly accomplished analytical professional with strong problem solving skills and great attention to detail. Proven track record of working with mid-market and enterprise brands across industries. Proven track record of managing teams and delivering results for customers. Excellent project management and account management capabilities, with exceptional customer communication and servicing skills Exceptional ability to communicate complex data science concepts in simple terms. Skilled in developing strategies that drive revenue and market share. Experienced in leveraging social media platforms for brand promotion and thought leadership. Ability to collaborate effectively with diverse global teams. Benefits Whats in it for you? As a team, we are concerned with not only the growth of the company but each others personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make peoples lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance. 1. Working for one of the fastest-growing and successful MarTech companies in times 2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products. 3. Enjoy working in small teams and a non-bureaucratic environment 4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization. 6. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career. 7. Great benefits - apart from competitive compensation & benefits