6 Marketing Measurement Jobs

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. We are counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself while contributing to creating a better working world for all. The Brand, Marketing & Communications (BMC) team is on an exciting journey to create a world-class marketing function that achieves the highest strategic impact for EY. We are investing significantly in priority account activation and development to deliver an exceptional and personalized user experience. As a Senior Associate, you will collaborate with the Global BMC Marketing Excellence for Account Leaders and managers to support strategic marketing plans aimed at growing and developing key global accounts. Your key responsibilities include supporting the operationalization of Global BMC Governance, connecting with colleagues to recognize commercial opportunities, delivering the Marketing Excellence for Account program, building relationships across BMC, Markets, Insights, and account teams, and driving lead generation and conversion along the client lifecycle. To qualify for the role, you must have excellent communication, presentation, and networking abilities, the ability to manage multiple priorities and work under pressure, experience in project management/execution, proactive and results-oriented mindset, strong business understanding and commercial acumen, marketing measurement and analytical skills, and experience in marketing, communications, or business development. Ideally, you'll also have solid knowledge of marketing channels, familiarity with B2B demand generation or account-based marketing, experience in a cross-border environment, and knowledge of Account-Based Platforms like Marketo, Salesforce, Demandbase, and CRM Tools. EY Global Delivery Services (GDS) offers a dynamic and truly global delivery network with opportunities across various business disciplines. By working in GDS, you will collaborate with EY teams on exciting projects, gain continuous learning and development opportunities, have the flexibility to make a meaningful impact, and be part of a diverse and inclusive culture that empowers you to use your voice. EY exists to build a better working world, creating long-term value for clients, people, and society while building trust in the capital markets. Join our diverse teams across assurance, consulting, law, strategy, tax, and transactions to ask better questions and find new answers for the complex issues facing our world today.,

As a Communications Leader within the gCare GCS team at Google, you will play a crucial role in managing a team of Digital Marketing Strategists and their managers to support GCS top Leadgen advertisers. Your responsibilities will include partnering with senior stakeholders to develop a comprehensive Leadgen strategy, leading the LG team to ensure account level excellence, and guiding clients towards achieving their marketing goals. With a Bachelor's degree or equivalent practical experience and a minimum of 15 years in customer relationship development within digital media or digital marketing/advertising solutions, you are well-equipped to take on this leadership position. Additionally, your 8 years of experience in leading, mentoring, and developing teams will be invaluable in driving the success of the LG business. Your role will involve collaborating with various stakeholders across organizational boundaries to influence teams with similar objectives, aligning resources and direction. Your understanding of Media Industry issues and familiarity with offline media, Brand Lift, marketing measurement, and attribution techniques will enable you to advance Google's forward-looking strategies within the marketplace. You will be tasked with mentoring and coaching teams of marketing strategists to deliver exceptional performance and enhance their digital marketing expertise. By building a team-first culture internally and fostering strong partnerships with Americas sales teams, you will advocate for gCare GCS solutions and drive business outcomes effectively. In this position, you will have the opportunity to make a significant impact by challenging the status quo, taking calculated risks, and driving innovation within the LG business. Your strategic and analytical skills, coupled with your ability to use data to drive business action, will be instrumental in shaping the success of the team and ensuring that customers receive the best RoI from their investments with Google.,

Minimum qualifications: You should hold a Bachelor's degree or equivalent practical experience. Additionally, you must have at least 2 years of experience in working with digital media or digital marketing/advertising solutions, where your responsibilities included implementing and measuring campaigns and providing client solutions. You should also have a minimum of 1 year of experience in customer relationship development, account management, media consulting, or a similar role. Your background should include experience in Digital Advertising and Campaign Management as well as expertise in YouTube and Campaign Planning. Preferred qualifications: Ideally, you will have experience working with media agencies, digital media solutions, or service delivery management. Furthermore, you should possess experience in Data Analysis, which involves interpreting complex datasets, identifying trends, and translating findings into compelling narratives. Your expertise should extend to Marketing Measurement and familiarity with marketing measurement techniques such as incrementality testing, media mix modeling, and attribution modeling. You should be capable of developing and delivering effective messages/presentations to various audiences, including executive leaders, Sales teams, and clients. Moreover, your effective project management skills should enable you to oversee multiple, simultaneous solutions supported by internal teams. Excellent problem-solving and investigative skills, coupled with effective business acumen, are also key qualifications for this role. About the job: You will work with businesses partnering with Google, catering to various sizes and market caps. As a key member, your knowledge of online media, communication skills, and analytical abilities will shape the growth of new and existing businesses. Your relationship-building skills will be crucial in providing Google-caliber client service, conducting research, and market analysis. You will need to anticipate decision-making processes, explore the business needs of Google's key clients persistently, and understand how Google's product offerings can contribute to their growth. Your role involves setting the vision and strategy for how advertising can reach thousands of users. Responsibilities: - Manage a book of business, working across the entire business cycle from planning to pitching (together with Sales teams), implementing, and optimizing. - Understand the clients" business goals and lead a holistic YouTube ad strategy in Google Ads. - Collaborate effectively with vendors and Sales teams to drive growth plans for large advertisers. Develop and apply knowledge of the market and engaged environment for vertical and sub-verticals in the solutions offered. - Help product teams by identifying and defining feature requests and product feedback. - Collaborate effectively and build relationships with external clients to help them achieve success with their YouTube campaigns, driving product adoption and business growth.,

You should have a Bachelor's degree or equivalent practical experience along with 2 years of experience in working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns, and providing client solutions. Additionally, 1 year of experience in customer relationship development, account management, media consulting, or a similar role is required. You should also have experience in Digital Advertising and Campaign Management, as well as experience in YouTube and Campaign Planning. Preferred qualifications include experience with media agencies, digital media solutions, or service delivery management. You should also have experience in Data Analysis, interpreting complex datasets, identifying trends, and translating findings into compelling narratives. Experience in Marketing Measurement and familiarity with marketing measurement techniques like incrementality testing, media mix modeling, and attribution modeling is desired. Ability to develop and deliver effective messages/presentations to various audiences including executive leaders, Sales teams, and clients is a plus. Effective project management skills with the ability to oversee multiple simultaneous solutions supported by internal teams are also preferred. Excellent problem-solving and investigative skills along with effective business acumen are essential. As a part of the job, you will manage a book of business, working across the entire business cycle including planning, pitching (with Sales teams), implementing, and optimizing. You will need to understand the clients" business goals and lead a holistic YouTube ad strategy in Google Ads. Collaborating effectively with vendors and Sales teams to drive growth plans for large advertisers is a key responsibility. You will also develop and apply knowledge of the market and engaged environment for vertical and sub-verticals in solutions offered. Furthermore, you will help product teams by identifying and defining feature requests and product feedback. Building relationships with external clients to help them achieve success with their YouTube campaigns, driving product adoption, and business growth is also part of your role.,

The team member is expected to work directly with the client in a fast-paced working environment to address their day-to-day analytics needs. You will need to address business problems by incorporating the business context to design and develop solutions that leverage statistical & advanced analytics methodologies. You should be able to perform root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement. Your responsibilities will also include building efficiencies through standardization and automation. The indicative areas of work could be Digital Analytics - Implementing, auditing, and leveraging GA4 to measure and enhance product usage. Utilizing GTM to track custom events and visualizing data through Looker Studio via BigQuery. User Analytics - Understanding user behavior in the app, feature adoption, understanding retention and churn drivers, transaction behavior across features, offer and scratch card redemption, impact of email and notifications. Marketing measurement - Evaluating the effectiveness of marketing campaigns through channels like ATL and performance media. If you enjoy wild growth and working with happy, enthusiastic over-achievers, you'll find your career fulfilling with us. If this opportunity is not the right fit for you, you can express your interest in future opportunities by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts for new job postings that align with your interests.,

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Overview We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team. The marketing science team at Lifesight sits in the intersection of customer success, sales and marketing. In this role, you will be responsible for managing our marketing science team and its initiatives. You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met. You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust. You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success. What Youll Do Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference. Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries. Own and achieve a revenue target for the US market driven through strategic initiatives that you set up. Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform. Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction. Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders. Oversee custom consulting and professional services work for customers who require them. Contribute to our product roadmap and feature development alongside our product, data science and engineering team. Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions. Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies. Train and coach new marketing scientists and other team members to enable career growth and skill development. Requirements You are perfect for the role if you: Bachelors degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects. Highly accomplished analytical professional with strong problem solving skills and great attention to detail. Proven track record of working with mid-market and enterprise brands across industries. Proven track record of managing teams and delivering results for customers. Excellent project management and account management capabilities, with exceptional customer communication and servicing skills Exceptional ability to communicate complex data science concepts in simple terms. Skilled in developing strategies that drive revenue and market share. Experienced in leveraging social media platforms for brand promotion and thought leadership. Ability to collaborate effectively with diverse global teams. Benefits Whats in it for you? As a team, we are concerned with not only the growth of the company but each others personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make peoples lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance. 1. Working for one of the fastest-growing and successful MarTech companies in times 2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products. 3. Enjoy working in small teams and a non-bureaucratic environment 4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization. 6. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career. 7. Great benefits - apart from competitive compensation & benefits