Video Specialist

1 - 5 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You should have a Bachelor's degree or equivalent practical experience along with 2 years of experience in working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns, and providing client solutions. Additionally, 1 year of experience in customer relationship development, account management, media consulting, or a similar role is required. You should also have experience in Digital Advertising and Campaign Management, as well as experience in YouTube and Campaign Planning. Preferred qualifications include experience with media agencies, digital media solutions, or service delivery management. You should also have experience in Data Analysis, interpreting complex datasets, identifying trends, and translating findings into compelling narratives. Experience in Marketing Measurement and familiarity with marketing measurement techniques like incrementality testing, media mix modeling, and attribution modeling is desired. Ability to develop and deliver effective messages/presentations to various audiences including executive leaders, Sales teams, and clients is a plus. Effective project management skills with the ability to oversee multiple simultaneous solutions supported by internal teams are also preferred. Excellent problem-solving and investigative skills along with effective business acumen are essential. As a part of the job, you will manage a book of business, working across the entire business cycle including planning, pitching (with Sales teams), implementing, and optimizing. You will need to understand the clients" business goals and lead a holistic YouTube ad strategy in Google Ads. Collaborating effectively with vendors and Sales teams to drive growth plans for large advertisers is a key responsibility. You will also develop and apply knowledge of the market and engaged environment for vertical and sub-verticals in solutions offered. Furthermore, you will help product teams by identifying and defining feature requests and product feedback. Building relationships with external clients to help them achieve success with their YouTube campaigns, driving product adoption, and business growth is also part of your role.,

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