Marketing Effectiveness Senior Specialist

Role Overview: As a Marketing Effectiveness Senior Specialist, you will be responsible for owning the end-to-end data and insight flow that powers Business Drivers Modelling. Your role will involve coordinating with markets, Data Ops, and the modelling partner to deliver high-quality inputs, translate model outputs into clear insights, and support marketing investment decisions. You will play a crucial role in driving smarter marketing strategies and achieving growth potential. Key Responsibilities: - Data orchestration & quality: Partner with Data Ops to extract, validate, and deliver required datasets to the modelling partner, ensuring Data Quality standards are met. Maintain data dictionaries, resolve gaps, anomalies, and late submissions. - Market coordination & governance: Coordinate with markets to validate inputs, secure sign-off on datasets, standardize templates, and drive adherence to data readiness checkpoints. - Partner/agency collaboration: Serve as the day-to-day contact for the modelling partner, track requests/issues, and triage with stakeholders as needed. - Insight generation & storytelling: Convert model outputs into decision-ready insights, build concise summaries, and support ME leads during readouts. - Stakeholder management: Work closely with cross-functional stakeholders to surface questions, align on hypotheses, and prioritize analysis. - Continuous improvement: Identify opportunities to streamline data pipelines, documentation, DQ checks, and champion best practices in measurement. Qualification Required: - 7+ years in analytics/marketing effectiveness or related data roles. - Bachelors in Statistics, Economics, Marketing Analytics, or similar field (Masters a plus). - Hands-on experience coordinating data for modelling and translating model outputs into business recommendations. Additional Details: The company's purpose is to celebrate life every day, everywhere, by creating an inclusive culture where everyone feels valued. The ambition is to become one of the best performing, most trusted, and respected consumer products companies globally, shaping the next generation of celebrations for consumers worldwide. Note: The Job Posting Start Date is 2025-10-23.,