Sr. Manager Marketing

Job Description

Lifesight is looking for a stellar Marketing specialist to take charge of our inbound activities. This is a high-impact role where you will play a critical part in the growth of the company, wear many hats, and interact with various roles inside and outside of the marketing team. The ideal candidate for this position will bring significant experience in demand generation, with the ability to plan and execute high-impact campaigns to drive quality leads. We also expect the candidate to be well-versed with the marketing tech stack, CRM tools, and Automation tools like Hubspot, along with a solid understanding of marketing processes and best practices. Key Responsibilities: A. Strategic: Responsible for planning and executing various multi-channel, multi-touch, demand gen activities in tune with Lifesight’s revenue goals. Create and execute effective marketing campaigns and programs with a view to maximizing inbound lead flow. Develop and analyze key marketing metrics to ensure positive ROI from marketing campaigns Plan the complete demand gen roadmap with clear short-term and long-term objectives. Define and document the inbound marketing process for Lifesight. Identify, test, and implement growth marketing tactics to drive revenue at or above monthly targets. Analyze and report the impact of demand gen activities on monthly revenue. Effectively track and understand marketing funnel KPIs. B. Tactical Develop region-specific assets to drive inbound demand with help from the rest of the marketing team. Drive SEM, SEO, keyword, and list or segmentation strategies. Own and take full accountability of our email campaigns across regions and target audiences with a view to optimizing engagement metrics. This will include a fair amount of marketing writing as well. Develop display campaigns, paid social, and other sponsored content as needed. Scout and define an event calendar comprising must-attend industry events. Take ownership of Lifesight’s event strategy end-to-end and define the SLAs for optimizing demand from events. Build, test, and optimize current nurture programs for various inbound marketing activities Position Requirements: 5-7 years of relevant work experience with a demonstrated track record of success running B2B demand generation campaigns, preferably for a SaaS or technology company Clear understanding of ROI analysis and able to differentiate between essential and vanity metrics Good Understanding of Marketing Automation tools. Knowledge of Hubspot is a plus Hands-on experience with CRM tools Advanced knowledge of lead scoring and lead nurturing best practices Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth Previous startup experience will be a plus Behavioral Attributes: Excellent written and verbal communication with good presentation skills Organized, self-starter, with strong interpersonal skills to work effectively and build strong relationships with cross-functional business partners. Ability to take complete ownership and responsibility with minimal supervision Values data over opinion and takes a data-driven approach to campaign optimisation. Show more Show less