Lead Marketing

As a Lead - Marketing, you will be responsible for leading and driving the marketing activities of the organization. You should have in-depth marketing experience and a passion for leveraging conventional and digital platforms to execute marketing strategies effectively. Working closely with different teams is crucial to ensure consistency in all marketing channels, and you should provide forward-thinking ideas to enhance the company's web presence. Your main goal will be to drive all marketing efforts to achieve the business objectives. **Roles and Responsibilities:** - Execute conventional and digital marketing roadmap - Manage all marketing channels (e.g., conventional channels, website, blogs, emails, and social media) to ensure brand consistency - Implement ATL, BTL, and Digital Marketing Strategies - Measure ROI and KPIs, and prepare budgets - Develop specific campaigns to create and maintain high levels of customer interaction - Oversee social media accounts - Manage and enhance online content, considering SEO and Google Analytics - Forecast sales performance trends and proactively increase market segment - Collaborate with Product, Design, and Sales Heads to enhance client satisfaction through cohesive strategies - Motivate teams to achieve organizational marketing goals - Monitor competition and provide innovative ideas to stand out - Stay updated with market developments **Skillset Required:** - Proven work experience as a Marketing Professional - Demonstrable success in designing and implementing marketing campaigns using conventional and digital methods - Strong understanding of current digital marketing channels - Solid knowledge of online marketing tools and best practices - Hands-on experience with SEO/SEM, Google Analytics, and CRM software - Familiarity with web design - Excellent analytical and project management skills - Strong team management and communication (written and verbal) skills **Educational and other Requirements:** - Qualification: MBA in Marketing or relevant academics with certifications in Marketing - Experience: 8 - 10+ years - Immediate availability for joining Thank you.,