Lead Marketing
About Us
Factori.ai is the Real‑World Intelligence Cloud for enterprises who use external physical world data and insights to makze better decisions. We transform signals from the physical world—events, weather, traffic, mobility, economics, property, retail sales indices, and market/brand attention—into easily consumable external data solutions that can be used for a variety of use cases.
We deliver through APIs, cloud data shares, and marketplaces and support GIS distribution. Our privacy‑first approach and trusted methodologies make us procurement‑ready for the world’s most demanding data teams.
Roles & Responsibilities
We’re hiring a Head of Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketing—from narrative to revenue pipeline. You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials PQLs PoVs wins, while reinforcing our trust and privacy leadership.
What you will do
Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.- Translate complex data/ML products designed for enterprise data teams into crisp positioning and proof‑driven stories.
- Build a content engine (notebooks, ROI models, case studies) that converts quickly.
- Orchestrate marketplaces, partners, and ABM to create predictable pipelines.
- Champion our trust narrative (privacy, provenance, data quality, SLOs).
Roles & Responsibilities
Category, Positioning & Messaging
Define and own the Real‑World Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurement‑native.- Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, “we already have events/weather,” “we’ll build it”).
Product Marketing (PMM)
Plan and execute launches for our data feeds, APIs and platform products.- Produce collateral that moves deals: solution briefs, one‑pagers, decks, demos, calculators, and “How to Buy” (marketplaces, clean rooms).
Demand Generation & Growth Ops
Own the funnel: trial PQL PoV win; instrument and optimize conversion rates, and payback.- Run multi‑channel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developer‑friendly), and email nurtures.
- Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.
Marketplace & Partner Marketing
Optimize marketplace listings for conversion; drive private offers and co‑sell motions with partners; manage MDF/co‑marketing calendars. Coordinate GIS channels (Esri/CARTO) with clear solution stories and “Transfer to warehouse” playbooks.
Trust, Brand & Communications
Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).- Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.
Sales & Customer Enablement
Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit- Partner with CS on adoption/expansion campaigns.
Team, Budget & Martech
Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.- Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.
What You Should Have Must‑Haves
- 5-7 years in B2B marketing with 2–4+ years leading PMM/Growth as a player‑coach in an early‑stage or growth stage tech company.
- Proven success marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.
- Hands‑on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner co‑marketing.
- Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial PQL PoV motions.
- Working fluency with time‑series/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developer‑first DX.
- Metrics‑driven operator: funnel analytics, attribution, experimentation/A‑B testing, forecast and budget ownership.
- Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.
- Low‑ego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.
What’s in it for you:
As a team, we are concerned with not only the growth of the company but each other’s personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people’s lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance.
1. Working for one of the fastest-growing and successful MarTech companies in times
2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products.
3. Enjoy working in small teams and a non-bureaucratic environment
4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization.
5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career.
6. Great benefits - apart from competitive compensation & benefits.
Above all - a “fun” working environment.
Team Vibes & Real Talk
