Lead Generation Executive

Lead Generation Executive (Email Marketing & Lead Generation Focus)   Objective The Lead Generation Executive is responsible for driving qualified leads through effective email campaigns, database generation, and targeted outreach via social media channels. This role is central to creating awareness, nurturing customer relationships, and ultimately converting prospects into opportunities. 1. Job Title & Role Definition Job Title: Lead Generation Executive Role Summary: The Lead Generation Executive generates leads by building targeted databases, running email campaigns, and using digital channels to reach potential customers. This role requires a mix of digital marketing knowledge, automation skills, and communication excellence. Key responsibilities include: ✅ Extracting relevant prospect data from online sources. ✅ Managing and segmenting email lists for targeted outreach. ✅ Designing and launching direct email marketing campaigns. ✅ Engaging prospects via email and social media (LinkedIn, Facebook, Instagram). ✅ Tracking campaign performance and continuously improving ROI. ✅ Promoting the brand and driving engagement with product launches and events. The Lead Generation Executive must be data-driven, tech-savvy, and goal-oriented.   2. Key Responsibilities (KRAs) A. Database Building & Target Audience Identification Identify and compile lists of potential leads from web sources. Use tools and shortcut methods for database extraction. Continuously refine and segment lead lists based on industry, interest, or behavior. B. Email Campaign Management Create compelling email templates that are responsive and mobile-friendly. Personalize emails based on audience segments. Schedule and run regular email marketing campaigns. Proofread and edit content for clarity, grammar, and engagement. C. Marketing Automation & Outreach Tools Use automation tools (e.g., Mailchimp, Zoho Campaigns, Apollo, Lemlist) to run campaigns. Track opens, clicks, and conversion metrics. Maintain clean and compliant email lists to reduce bounce and unsubscribe rates. D. Social Media Engagement for Lead Generation Use LinkedIn, Facebook, and Instagram to connect with prospects. Share product updates, event invites, and company news. Drive traffic from social media to website or landing pages. E. Performance Reporting & Optimization Measure campaign results: open rates, CTR, response rates, and revenue generated. Suggest subject line improvements and CTA optimizations. Prepare weekly/monthly performance reports for review.   3. Key Performance Indicators (KPIs) A. Database & Lead Generation ✅ 1,000+ verified new contacts added per month. ✅ Bounce rate < 5% across all email campaigns. ✅ 95% accuracy in lead data collected. B. Campaign Engagement ✅ Open rate of 25%+ and click-through rate of 5%+. ✅ Lead response/conversion rate of 3–5%. ✅ Regular campaign scheduling (minimum 4/month). C. Social Media Outreach ✅ Consistent weekly outreach to target audience on LinkedIn. ✅ Increase in social-driven traffic to landing pages. ✅ Lead captures via social media forms or links.   D. Revenue Contribution ✅ Leads converted to demos/sales pipeline. ✅ Direct revenue or opportunity value generated from email outreach. ✅ ROI improvement through A/B testing and campaign optimization.   4. Execution Strategy & Best Practices A. Database Development Use platforms like LinkedIn Sales Navigator, Apollo, Skrapp, or Hunter. Filter by role, industry, and geography. Use spreadsheets and CRM to manage and segment lists. B. Campaign Creation Use eye-catching subject lines and short, benefit-oriented content. Always include a clear call-to-action. Test HTML vs. plain text based on audience behavior. C. Automation Tools Set up drip campaigns with clear sequences. Monitor engagement and adjust time/frequency. Automate follow-up sequences based on engagement behavior. D. Social Selling Personalize connection requests and follow-ups. Share relevant posts and tag potential leads. Use hashtags and groups to boost visibility. E. Optimization Track metrics weekly and iterate campaigns. A/B test subject lines, send times, and CTAs. Gather feedback from sales teams on lead quality.   5. Performance Reporting & Continuous Improvement Monthly Review Should Include: ✔ Number of leads generated. ✔ Open, click, and conversion rates. ✔ Revenue contribution or lead-to-sales funnel status. ✔ Campaign-wise breakdown of engagement. ✔ Audience growth across platforms. ✔ Improvements made to templates, targeting, or automation workflows.   6. Required Skills & Competencies Must-Have Skills: ✅ Strong understanding of email marketing platforms. ✅ Database extraction and CRM knowledge. ✅ Excellent written communication. ✅ Proficiency in Excel/Google Sheets and email tools. ✅ Social media prospecting (especially LinkedIn). ✅ Ability to analyze data and adjust strategies. Preferred Experience: ⭐ Experience in SaaS, marketing, or tech services lead generation. ⭐ Familiarity with SEO/SEM, Google Analytics, and basic HTML. ⭐ Comfort working in fast-paced, deadline-driven environments.   7. Success Mindset for Inside Sales Executive ✅ Be Analytical – Test, measure, and optimize campaigns continuously. ✅ Be Proactive – Find new lead sources and outreach methods. ✅ Be Creative – Craft content that stands out in crowded inboxes. ✅ Be Consistent – Regular engagement ensures top-of-mind recall. ✅ Be Growth-Driven – Focus on converting outreach into revenue.