Lead - Brand Marketing

Job Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. Job Description As an Integrated Campaigns Programs Lead, you will play a pivotal role in driving demand generation, with a focus on SMB and commercial segments. You’ll be right where the action is—working with campaign managers, vendors, sales, and ops to launch high-impact programs. You’ll orchestrate timelines, investments, negotiations, assets, lead flow, vendor coordination, reporting, and sales enablement. If it’s happening in a campaign, you’ll know it—and probably be the one making it happen. You'll get hands-on with MarTech innovations, Account-Based Marketing (ABM) tactics, and data-driven optimization—all while pushing the boundaries of how we engage and convert our Ideal Customer Profile (ICP). This is a launchpad for someone who has already worked in SaaS marketing and is ready to go deeper into campaign execution, build playbooks, and become the go-to person for getting results. Key Responsibilities Program Strategy & Execution: Help build the investment strategy for your motion, working alongside campaign leaders to align budget allocation with business objectives. Develop scalable, data-driven programs that target the right ICP in the TAM across digital, ABM, content syndication, BANT lead generation, and webinar activations. Own behind-the-scenes of the bill of material needed for these programs - landing pages, ads, campaign markers, email sequences, dry runs, recordings Work cross-functionally with marketing, sales, finance, and analytics teams to ensure on-time execution and measure impact. Build feedback loops and boldly experiment to continuously refine and optimize programs based on performance insights and sales feedback Sales Marketing Alignment: Equip BDRs with follow-up kits that sets them up for success: Content debriefing, Outreach sequences, call guides, email copy Track sales engagement post-campaign, and proactively flag follow-up issues. Manage call and email blitz programs with sales Vendor Management & Negotiation: Negotiate high-value contracts and pricing models to drive the best outcomes—balancing cost efficiency with quality lead generation. Manage the end-to-end contract lifecycle—from SOW approvals to finance sign-offs and invoice tracking—to ensure operational excellence. Build strategic, long-term relationships with partners, fostering innovation and collaboration to enhance campa ji ign performance. Own post-campaign analysis—track metrics, identify trends, optimize lead flows, and recommend adjustments best practices to improve conversion rates. Present crisp performance reports and insights to key stakeholders, influencing future investments and strategic pivots. Qualifications Education & Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field. 4-6 years of experience in campaign management or similar role, preferably within a SaaS demand generation environment. Skills & Competencies: A strong grip on how leads move, how sales teams work, and how campaigns convert You’re organized, curious, and always thinking two steps ahead Strong negotiation and contract management skills Proficient in data analysis and using data to influence/drive decisions Excellent communication and interpersonal skills Ability to manage multiple high-velocity projects simultaneously Experience with Salesforce, Marketo, Powerbi, Tableau, Hubspot, Outreach, and similar tools Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Show more Show less