At least 4 to 8 years of relevant experience in brand marketing.
Strong understanding of brand strategy, storytelling, and consumer behaviour.
Experience in executing integrated marketing campaigns across digital and on-ground channels.
Familiarity with SEO, content management, and performance marketing tools.
Hands-on expertise in managing digital and non-digital platforms for brand campaigns.
Excellent communication, collaboration, and stakeholder management skills

You would be responsible for:

Brand Strategy and Campaign Execution

Assist in translating the corporate branding strategy into actionable plans for individual campaigns, ensuring
alignment with brand positioning and marketing objectives.
Lead the execution of integrated marketing and branding campaigns across print, digital, and social platforms
to build brand awareness and engagement.
Work on brand development strategies for existing and new offerings, conducting research and insights
analysis to guide positioning efforts.
Coordinate product or service launches by planning brand communication, messaging, and promotional
assets in line with marketing objectives.

Brand Governance and Consistency

Act as a brand guardian, ensuring visual identity, tone of voice, and key messaging consistency across all
content and platforms.

Digital Marketing and Consumer Engagement

Monitor campaign metrics and consumer engagement data to evaluate effectiveness and adjust strategies for
improved ROI.
Liaise with external agencies to brief them on brand requirements, ensure creative quality, and evaluate
performance deliverables.

Budget Management and Reporting

Support the team in managing marketing budgets by tracking expenditures, vendor payments, and
forecasting campaign costs.
Prepare performance reports, dashboards, and recommendations on marketing activities for review by the
Head of Brand & Marketing.

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