2 4 years of experience in data/insight roles within communications, digital marketing, media, or brand
strategy.
Cross-functional exposure to PR, digital media, marketing or reputation analytics preferred.
Strong analytical skills with the ability to derive insights from complex data sets.
Comfort with data visualization tools (e.g., Power BI, Tableau, Looker Studio) and social listening tools (e.g.,Meltwater, Brandwatch, Sprinklr).
Exposure to AI/ML or emerging martech platforms a plus.
Strategic thinking with ability to connect insights to business outcomes.
Excellent communication and storytelling skills, especially in presenting insights.
Curiosity-driven, proactive, and eager to experiment and improve.

You would be responsible for:

Insights & Intelligence

Collect and analyze data across platforms (social, web, media, internal comms, sentiment, audience behaviour)
to uncover trends, risks, and opportunities.
Lead periodic communication audits and benchmark performance against competitors and industry standards.
Translate complex data into clear narratives and strategic recommendations for campaign planning and
messaging.

Innovation & Tools

Drive adoption of innovative tools, AI platforms, and dashboards to streamline data gathering, visualization,
and reporting.
Experiment with emerging technologies (e.g., GenAI, predictive analytics, sentiment AI, media intelligence
tools) to enhance communication outcomes.
Build and maintain listening ecosystems and feedback loops for real-time reputation and engagement
tracking.

Strategic Support

Partner with content, PR, digital, and leadership teams to infuse insights into storytelling, media strategies, and
reputation management.
Contribute to pre- and post-campaign analysis, A/B testing, and message effectiveness studies.
Support thought leadership development using data-led storytelling (e.g., whitepapers, data visualizations,
insight-driven narratives).

Reporting & Measurement

Develop and maintain a suite of monthly, quarterly, and campaign-based communication performance
reports.
Define and track KPIs aligned to business, brand, and engagement goals.
Present findings and dashboards to senior leadership with clarity and actionable direction.

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