Analyst - DSP Media

• We are seeking a dynamic and detail-oriented DSP Media Associate / Analyst to join team

• You will play a key role in optimizing digital advertising campaigns, managing programmatic ad buying, and driving customer acquisition through various digital channels
• The ideal candidate will have a deep understanding of programmatic advertising, data analysis, and a proven track record of delivering successful campaigns

Responsibilities

• Programmatic Advertising Manage and optimize programmatic advertising campaigns using Demand Side Platforms (DSPs) to achieve business objectives, including customer acquisition, retention, and revenue growth
• Implement targeted and data-driven strategies to maximize the effectiveness of programmatic ad campaigns
• Campaign Strategy and Planning Develop and execute comprehensive DSP strategies aligned with overall marketing and business goals
• Collaborate with cross-functional teams to define target audiences, budget allocations, and key performance indicators (KPIs) for each campaign
• Data Analysis and Optimization Analyze performance data and key metrics to identify opportunities for optimization
• Implement A/B testing and other optimization techniques to enhance the performance of digital advertising campaigns
• Audience Segmentation Utilize data-driven insights to create and refine audience segments for targeted advertising
• Collaborate with data and analytics teams to enhance audience targeting precision
• Platform Management Stay informed about the latest features, updates, and best practices related to DSP platforms
• Manage relationships with DSP vendors and platforms, ensuring optimal utilization of available tools and resources
• Generate regular reports on campaign performance, providing insights and recommendations for improvement
• Communicate key findings and performance updates to stakeholders, making data-driven recommendations for future campaigns
• Work closely with the finance team to manage and optimize digital advertising budgets
• Monitor spending patterns and make strategic adjustments to ensure efficient allocation of resources

Qualifications What you ll do

• Create, monitor, and track Amazon DSP campaigns & budget pacing
• This includes programmatic display and video campaigns
• Manage audience selection and optimum bid levels across available advertising options
• Participate in reporting calls, educating clients on best-in-class strategy
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
• Establish key metric reports, tracking progress and trends, and effectively communicating campaign results and insights
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes
• Work with other internal client teams, both media and e-commerce Monitor industry news and platform changes, flagging potentially relevant updates for clients to broader team to identify implications and recommended action
• Other duties as assigned
• This list is not exhaustive and there may be other activities you are required to deliver
• This may be the right role for your if you have, Bachelor s Degree 2-3 years of experience in digital marketing on either the agency or client-side
• Strong analytical skills, with substantial knowledge of Excel - pivot tables and VLOOKUPs
• Ability to thrive in dynamic and demanding situations without prescriptive direction
• Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines
• Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions
• Entrepreneurial spirit with a problem-solving approach to complex tasks