Overview Skill: Cm360, Prisma, Media Planning, DoubleClick, AppNexus, DMPs and IAS. Experience: 2 to 4 years. Location: Hyderabad, Bangalore, Chennai, Coimbatore. Notice period: 30 to 60 days. We are an integral part of Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Omnicom Media Solutions India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Manage multiple tasks at once, be accountable for the status of projects and day-to-day activities, billing, and budget management; support planners and buyers in the implementation of media plans, including loading buys and trafficking Compile a vendor/media channel consideration list, learn, and observe criteria for evaluating partners, assist in building and updating flowcharts Develop spec and material deadline documents for media plans, assist the agency partners in the execution of all media, master running reports on media activity performance, and understanding of key metrics for measurement and success. Qualifications 2 to 5 years of experience in campaign trafficking and management on third party ad servers Good Knowledge of digital marketing life cycle Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc. Proficiency with Microsoft Excel, Word, and PowerPoint Excellent ability to work as part of team, manage time effectively Positive attitude for problem solving, networking, and being resourceful - hungry to learn and not afraid to ask questions Self-starter who is diligent at note taking, multi-tasking, and research.
Overview Skills: Dv360, TTD, Amazon DSP. Experience: 4 to 7 years. Location: Hyderabad, Chennai, Coimbatore, Bangalore. Notice period: Less than 60 days. We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.