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Senior Analyst

Senior Analyst

QBurst

3 - 6 years

8 - 13 Lacs

thiruvananthapuram

Posted:1 hour ago| Platform:

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Skills Required

metadata google analytics competitive analysis analytical wordpress cms internet marketing link building seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Senior Analyst, Digital keting - SEO & AI Optimization

Description:

We are looking for a motivated and detail-oriented SEO & AI Optimization Specialist with 3 6 years of hands-on experience to support the execution of our SEO and GEO initiatives across global client engagements. The ideal candi should have strong foundational knowledge in technical SEO, on-page optimization, keyword research, competitive analysis, and reporting, coupled with the ability to collaborate effectively with cross-functional teams.

In this role, you will contribute to the delivery of data-backed SEO activities, support ongoing optimization programs, and help enhance organic visibility, site health, and content performance across diverse digital ecosystems.

Responsibilities:

Implement on-page SEO, AEO, and GEO best practices including metadata optimization, header structuring, content hierarchy, and internal linking
Conduct keyword research and mapping to support content planning and ongoing optimization
Perform in-depth competitor analysis to identify ranking opportunities, keyword gaps, content strategies, and SERP patterns
Conduct comprehensive website audits and provide recommendations on opportunities
Coordinate with developers to ensure technical recommendations are understood, prioritized, and implemented correctly
Vali SEO requirements during website up , new feature releases, and CMS changes
Track and analyze organic performance using GA4, Google Search Console, Semrush, Ahrefs, Looker Studio, and other enterprise tools
Prepare structured, actionable reports highlighting insights, trends, issues, and optimization opportunities
Support link-building initiatives, track backlink profiles, and help maintain link quality
Identify opportunities for brand mentions and content outreach
Work closely with content, development, design, and keting teams to ensure seamless execution of SEO tasks
Communicate findings and recommendations clearly to internal stakeholders
Stay up on algorithm changes, SERP up , internet keting industry trends, and evolving SEO practices
Experiment with new optimization methods, tools, and techniques to enhance organic performance

Requirements:

3 - 6 years of hands-on SEO experience across technical, on-page, and off-page activities
Strong understanding of SEO fundamentals, ranking factors, and organic search behavior
Experience using SEO and analytics tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
Experience working with CMS platforms such as WordPress, Strapi, or similar
Proficiency in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts
Strong analytical and problem-solving abilities with a data-driven mindset
Ability to learn and adapt quickly to new tools, technologies, and evolving SEO methodologies
Ability to manage multiple tasks, prioritize effectively, and meet deadlines
Strong communication skills for coordinating with cross-functional teams

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Senior Analyst