Key Account Manager

Job Title: Key Account Manager (B2B - Wholesale Channel Sales)

Region: Kolkata and entire West Bengal

We are an equal oppurtunity provider and encourane candidates from all genders, ethnicities and gropus to apply!!

The recruit will be based out of Kolkata

🎯 Role Overview

The Key Account Manager will be responsible for developing, maintaining, and expanding long-term strategic relationships with high-value wholesale channel partners (e.g., Distributors, Large Dealers, Aggregator , FMCG Exporter) across Delhi NCR and the state of Uttarakhand. This role is central to driving B2B revenue and market penetration by formulating and executing robust channel sales strategies.

🔑 Key Responsibilities

1. Channel Sales & Revenue Growth

• Target Achievement:

  Exceed assigned sales targets for primary (sales to channel partner) and secondary (sales by channel partner to end-customer) revenue across the Delhi NCR and Uttarakhand territory.

• Strategic Planning:

  Develop and execute comprehensive annual and quarterly business plans for each key channel partner, defining clear growth strategies, product focus, and market expansion.

• New Channel Acquisition:

  Identify, evaluate, and onboard new high-potential wholesale partners (Distributors, Super Stockists, etc.) to expand market reach in both urban and rural markets, particularly in Uttarakhand.

• Product Penetration:

  Drive the placement and sales of the company's full product portfolio within the key accounts and their respective downstream networks.

2. Relationship & Account Management

• Partnership Management:

  Serve as the primary point of contact and trusted advisor for all key accounts, fostering strong, long-lasting, and mutually beneficial relationships at senior management levels.

• Conflict Resolution:

  Proactively manage and resolve complex commercial issues, conflicts, and operational challenges between the company and its channel partners.

• Performance Review:

  Conduct regular (monthly/quarterly) business reviews with partners, analyzing performance, market trends, and jointly developing corrective action plans where necessary.

3. Market & Commercial Operations

• Commercial Negotiation:

  Negotiate commercial terms, pricing, schemes, and contracts with key accounts to ensure profitability, adherence to company policy, and competitive advantage.

• Forecasting & Reporting:

  Provide accurate weekly/monthly sales forecasts, market intelligence, and pipeline reports using CRM tools (e.g., Salesforce, HubSpot).

• Supply Chain Coordination:

  Collaborate closely with the Supply Chain and Logistics teams to ensure timely order fulfillment, inventory management, and smooth product availability for key accounts.

• Partner Enablement:

  Work with Marketing and Training teams to ensure channel partners are fully equipped with product knowledge, marketing materials, and sales tools.

🏅 Required Qualifications & Skills

Education

• Bachelor’s degree in Business, Marketing, or a related field. An MBA is preferred.

Experience

• Minimum 5-8 years

  of progressive B2B sales experience, with

  at least 3 years

  in a dedicated Key Account Management or Channel Sales role.

• Mandatory:

  Proven track record in managing

  Wholesale Channel Sales

  (Distributor/Dealer Network) for a product/industry in a multi-state region, preferably including experience in entire West Bengal Market
• Demonstrated experience in

  achieving aggressive sales targets

  and managing a high-value key account portfolio.

Skills

• Strategic Acumen:

  Strong ability to create and implement strategic, long-term account plans.

• Negotiation & Closing:

  Exceptional negotiation, presentation, and complex contract closing skills.

• Analytical:

  Proficient in using MS Excel to analyze sales data, manage pipelines, and forecast accurately.

• Communication:

  Excellent verbal and written communication skills in English and Bengali

• Travel:

  Ability to travel extensively across Kolkata and nearby districts in west Bengal