Head of Marketing

20 years

0 Lacs

Posted:14 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Profile: Head of Marketing

Division/Group: TT Lifesciences

Location: Andheri East (Mumbai)

Joining: Immediate – 15 days

Education: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is preferred.

Working days: Monday – Friday (Sat and Sun fixed off)

Experience : 15 – 20 years


Company Website: https://www.ttgroupworldwide.com


Job Role & Responsibilities


  • Develop and execute

     a comprehensive 

    marketing and lead generation strategy

     that aligns with the company’s business objectives.
  • Lead, mentor, and grow

     a high-performing 

    marketing team

    , fostering a culture of collaboration, innovation, and excellence.
  • Work closely with 

    executive leadership

     to establish 

    KPIs

     and measure the success of marketing and lead generation initiatives.
  • Strengthen brand positioning

     by creating a cohesive brand strategy across all marketing channels and touchpoints.
  • Oversee development and execution

     of 

    creative campaigns

     to enhance 

    brand awareness

     and drive engagement with target audiences.
  • Ensure all 

    marketing communications

     are consistent with the 

    brand’s voice, messaging, and visual identity

    .
  • Drive lead generation

     across multiple channels, including 

    paid media, SEO/SEM, content marketing, email marketing

    , and partnerships.
  • Plan, design, and execute email marketing campaigns

    , ensuring high deliverability, open rates, and conversion performance.
  • Oversee the use of 

    email automation tools

     and ensure proper 

    audience segmentation, personalization, and performance tracking

    .
  • Optimize the customer journey

     to increase 

    conversions

     through landing pages, CTAs, retargeting, and other methods.
  • Develop and implement

     strategies for 

    account-based marketing (ABM)

     and 

    B2B demand generation

     when appropriate.
  • Oversee digital marketing initiatives

    , including website management, social media, email marketing, PPC, and influencer partnerships.
  • Lead cross-channel marketing campaigns

     to drive 

    lead generation, pipeline growth

    , and 

    brand loyalty

    .
  • Utilize data analytics

     to monitor performance, gain insights, and 

    optimize campaigns

     continuously.
  • Collaborate

     with the 

    content marketing team

     to ensure content aligns with lead-generation goals and customer needs.
  • Support product launches

    , create 

    value-driven messaging

    , and oversee 

    sales enablement materials

     development.
  • Ensure 

    consistency in product messaging

     across all channels and alignment with the brand’s positioning.
  • Use 

    data analytics

     to 

    track, analyze, and report

     on marketing performance, including 

    ROI

     on lead generation activities.
  • Conduct market research

     to identify 

    customer needs, competitors

    , and 

    opportunities for growth

    .
  • Leverage A/B testing, customer insights

    , and analytics to make 

    data-informed decisions

     and 

    optimize campaigns

     for maximum results.
  • Develop and manage

     the 

    marketing budget

    , ensuring 

    cost-effective strategies

     for maximum ROI.
  • Allocate resources

     across channels and 

    prioritize initiatives

     that deliver the highest impact.


Required Skills

  • Proven expertise in 

    digital marketing, lead generation, and brand strategy

    .
  • Strong understanding of 

    email marketing campaigns, automation workflows, and tools

     (e.g., Mailchimp, HubSpot, Marketo).
  • Hands-on experience in 

    email campaign optimization, A/B testing, segmentation, and analytics

    .
  • Strong 

    analytical skills

     with a 

    data-driven approach

     to decision-making.
  • Experience with 

    marketing automation tools

     (e.g., HubSpot, Marketo) and 

    CRM software

     (e.g., Salesforce).
  • Excellent 

    written and verbal communication

     skills.
  • Ability to manage and prioritize 

    multiple projects

     in a 

    fast-paced environment

    .
  • Demonstrated 

    leadership experience

     with a track record of 

    building and managing high-performing teams

    .


Share your application via email: sonal.pawar@ttlifesciences.com

or whatsapp - 9987635873

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