Head of Marketing

Job Profile: Head of Marketing

Division/Group: TT Lifesciences

Location: Andheri East (Mumbai)

Joining: Immediate – 15 days

Education: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is preferred.

Working days: Monday – Friday (Sat and Sun fixed off)

Experience : 15 – 20 years

Company Website: https://www.ttgroupworldwide.com

Job Role & Responsibilities

• Develop and execute

   a comprehensive 

  marketing and lead generation strategy

   that aligns with the company’s business objectives.

• Lead, mentor, and grow

   a high-performing 

  marketing team

  , fostering a culture of collaboration, innovation, and excellence.
• Work closely with 

  executive leadership

   to establish 

  KPIs

   and measure the success of marketing and lead generation initiatives.

• Strengthen brand positioning

   by creating a cohesive brand strategy across all marketing channels and touchpoints.

• Oversee development and execution

   of 

  creative campaigns

   to enhance 

  brand awareness

   and drive engagement with target audiences.
• Ensure all 

  marketing communications

   are consistent with the 

  brand’s voice, messaging, and visual identity

  .

• Drive lead generation

   across multiple channels, including 

  paid media, SEO/SEM, content marketing, email marketing

  , and partnerships.

• Plan, design, and execute email marketing campaigns

  , ensuring high deliverability, open rates, and conversion performance.
• Oversee the use of 

  email automation tools

   and ensure proper 

  audience segmentation, personalization, and performance tracking

  .

• Optimize the customer journey

   to increase 

  conversions

   through landing pages, CTAs, retargeting, and other methods.

• Develop and implement

   strategies for 

  account-based marketing (ABM)

   and 

  B2B demand generation

   when appropriate.

• Oversee digital marketing initiatives

  , including website management, social media, email marketing, PPC, and influencer partnerships.

• Lead cross-channel marketing campaigns

   to drive 

  lead generation, pipeline growth

  , and 

  brand loyalty

  .

• Utilize data analytics

   to monitor performance, gain insights, and 

  optimize campaigns

   continuously.

• Collaborate

   with the 

  content marketing team

   to ensure content aligns with lead-generation goals and customer needs.

• Support product launches

  , create 

  value-driven messaging

  , and oversee 

  sales enablement materials

   development.
• Ensure 

  consistency in product messaging

   across all channels and alignment with the brand’s positioning.
• Use 

  data analytics

   to 

  track, analyze, and report

   on marketing performance, including 

  ROI

   on lead generation activities.

• Conduct market research

   to identify 

  customer needs, competitors

  , and 

  opportunities for growth

  .

• Leverage A/B testing, customer insights

  , and analytics to make 

  data-informed decisions

   and 

  optimize campaigns

   for maximum results.

• Develop and manage

   the 

  marketing budget

  , ensuring 

  cost-effective strategies

   for maximum ROI.

• Allocate resources

   across channels and 

  prioritize initiatives

   that deliver the highest impact.

Required Skills

• Proven expertise in 

  digital marketing, lead generation, and brand strategy

  .
• Strong understanding of 

  email marketing campaigns, automation workflows, and tools

   (e.g., Mailchimp, HubSpot, Marketo).
• Hands-on experience in 

  email campaign optimization, A/B testing, segmentation, and analytics

  .
• Strong 

  analytical skills

   with a 

  data-driven approach

   to decision-making.
• Experience with 

  marketing automation tools

   (e.g., HubSpot, Marketo) and 

  CRM software

   (e.g., Salesforce).
• Excellent 

  written and verbal communication

   skills.
• Ability to manage and prioritize 

  multiple projects

   in a 

  fast-paced environment

  .
• Demonstrated 

  leadership experience

   with a track record of 

  building and managing high-performing teams

  .

Share your application via email: sonal.pawar@ttlifesciences.com

or whatsapp - 9987635873