Email Marketing Specialist

Antier Solutions

3 years

0 Lacs

Chandigarh Chandigarh India

Posted:1 day ago| Platform:

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Skills Required

marketing drive engagement strategy optimization automation data segmentation personalization strategies retention analysis testing layout compliance content coordination deployment tracking design onboarding dkim dmarc ip authentication engineering reports experimentation mailgun html css development analytics hubspot mailchimp salesforce communication management ai

Work Mode

On-site

Job Type

Full Time

Job Description

Position Summary:

Email Marketing Specialist

end-to-end management

Key Responsibilities:

1. Strategy & Performance Optimization

Develop and implement a comprehensive, data-driven email marketing strategy aligned with business goals.
Define segmentation and personalization strategies to enhance engagement, retention, and ROI.
Establish and monitor key KPIs (e.g., open rates, CTR, conversions, bounce rate) with ongoing campaign analysis and reporting.
Lead A/B and multivariate testing for subject lines, copy, layout, and send time optimization.
Ensure compliance with GDPR, CAN-SPAM, and email deliverability best practices.

2. Campaign Management

Own the full campaign lifecycle: strategy, content coordination, QA, deployment, tracking, and analysis.
Collaborate cross-functionally with content, design, and product teams to create effective email assets.
Manage promotional, transactional, onboarding, re-engagement, and lifecycle campaigns.
Build dynamic and personalized lists while maintaining clean, compliant databases.
Utilize marketing automation platforms to set up behavioral triggers and drip campaigns.

3. Email Infrastructure & Deliverability

Set up and manage email systems using
Amazon SES
,
SendGrid
, or
Mailgun
.
Configure and maintain SPF, DKIM, DMARC, bounce handling, and feedback loops.
Execute IP warming strategies, domain configurations, and inbox placement testing.
Manage suppression lists, domain reputation, and email authentication protocols.
Strong knowledge of SMTP setup, email throttling, and volume control.

4. Cross-functional Collaboration

Work closely with data, marketing, and engineering teams to align email efforts with broader company goals.
Deliver detailed reports, performance insights, and actionable recommendations to stakeholders.
Contribute to growth initiatives through continuous experimentation and iteration.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Computer Science, or related field (preferred).
3+ years
of proven experience in email marketing, with a strong technical foundation.
Expertise in
Amazon SES or similar enterprise ESPs (e.g., Mailgun, SendGrid).
Proficiency in
email infrastructure setup, domain/IP warming, and deliverability optimization
.
Familiarity with HTML/CSS for email template development (preferred).
Strong analytical skills; capable of translating data into insights and action.
Experience with C
RMs, marketing automation, and analytics platforms (e.g., HubSpot, Klaviyo, Mailchimp, Salesforce) is great advantage.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.

Bonus Skills:

Experience using AI tools (e.g., ChatGPT, Jasper, Gemini) for campaign personalization or copy generation.
Familiarity with AMP emails or interactive content.
Knowledge of customer data platforms (CDPs) or real-time behavioral email triggers.

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