Email Marketing Specialist

About LoveNspire

Michigan-based, women-led ecommerce brand

culturally inspired gifts, jewelry, festive décor, and lifestyle products

Email Marketing Specialist

Position Summary

Email Marketing Specialist

creative and technical expertise

Key Responsibilities

1. Plan, build, and schedule 

   email and SMS campaigns

    in 

   Klaviyo

    aligned with brand goals and seasonal calendars.
2. Create and manage 

   automated flows

    (welcome series, abandon cart, win-back, post-purchase, and re-engagement).
3. Write 

   culturally resonant copy

    that connects with the Indian diaspora — highlighting festivals like Diwali, Rakhi, Karwa Chauth, Navratri, and more.
4. Collaborate with the design team to create 

   visually appealing, mobile-optimized templates

   .
5. Manage audience 

   segmentation, tagging, and list hygiene

   .
6. A/B test subject lines, content, and send times to maximize open and click rates.
7. Track performance metrics (open, click, conversion, revenue per send) and present weekly reports.
8. Maintain consistency with LoveNspire’s 

   brand voice and visual identity

   .
9. Stay updated on 

   email compliance and deliverability best practices (CAN-SPAM, A2P)

   .

Qualifications

1. 2+ years of hands-on experience

    with 

   Klaviyo email marketing

    (flows, campaigns, segmentation, reporting).
2. Proven ability to write 

   emotionally engaging, festival-driven copy

    that connects with Indian culture.
3. Strong understanding of 

   email analytics

    and optimization techniques.
4. Experience creating or editing 

   email templates

    (Klaviyo editor or basic HTML knowledge).
5. Knowledge of 

   Shopify–Klaviyo integration

   .
6. Creative mindset with strong attention to detail and cultural nuance.
7. Bonus: Experience managing 

   SMS/Whatsapp campaigns

    and audience automations.