Email Marketing Specialist

Job Title: Email Marketer (B2B Lead Generation)

Location: Indore, Madhya Pradesh (On-Site)

Company: IBR Infotech Pvt. Ltd.

Experience Required: 2–3 Years

Employment Type: Full-time, On-site

About Us:

IBR Infotech is a growing IT services company specializing in cutting-edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.

Key Responsibilities:

• Plan, execute, and optimize

  email marketing campaigns

  focused on

  B2B lead generation

  for web and app development services.
• Build and maintain targeted email lists of potential business leads.
• Write compelling subject lines, email copy, and CTAs aligned with the company's value proposition.
• Conduct market research to identify potential industries, decision-makers, and new business opportunities.
• Use tools like Mailchimp, Lemlist, or similar for cold outreach and email automation.
• Track email campaign performance metrics (open rate, CTR, bounce rate, etc.) and optimize based on analytics.
• A/B test various email strategies to improve engagement and conversion rates.
• Collaborate with the sales and marketing team to align lead generation goals and nurture campaigns.
• Ensure compliance with

  email marketing regulations

  (GDPR, CAN-SPAM, etc.).

Required Skills & Qualifications:

• 2–3 years of proven experience in

  B2B email marketing

  and

  lead generation

  .
• Strong understanding of

  cold email strategies

  and outbound marketing funnels.
• Familiarity with tools like

  Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist

  , or similar platforms.
• Excellent written communication skills with a focus on crafting persuasive emails.
• Basic knowledge of CRM systems like HubSpot, Zoho, etc.
• Analytical mindset with experience in monitoring and reporting campaign performance.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Nice to Have:

• Experience in the

  IT services industry

  (especially web and app development).
• Knowledge of LinkedIn outreach and multi-channel prospecting.