Email Marketing Specialist

Role Overview: You will be joining the marketing team of Elite Steels Pvt Ltd as an Email Marketing Specialist. Your primary responsibility will be to develop, implement, and optimize email marketing campaigns to enhance brand awareness, engage customers, and generate leads. The ideal candidate should be detail-oriented, organized, and possess a knack for creating compelling email content that resonates with the target audience. Key Responsibilities: - Plan, create, and execute targeted email campaigns to nurture leads and drive conversions. - Develop engaging content, subject lines, and calls-to-action to enhance email performance. - Proofread emails for clarity, grammar, and spelling accuracy. - Monitor and analyze key metrics to adjust strategies for better campaign effectiveness. - Manage email subscriber lists, ensuring data accuracy and personalized targeting through segmentation. - Implement strategies to grow and maintain a high-quality email subscriber base. - Utilize segmentation techniques to tailor messages based on audience characteristics and behaviors. - Collaborate with cross-functional teams to develop lead generation strategies aligned with business goals. - Conduct A/B testing on email campaigns to optimize content, layout, and timing. - Implement marketing automation tools to streamline processes and enhance lead nurturing. - Provide regular reports on email campaign performance, lead generation metrics, and overall marketing KPIs. - Proficiency in Canva to create visually appealing content that resonates with the audience. - Stay updated on design trends and techniques to produce high-quality content. - Manage and organize design assets to ensure consistency in branding across all visual content. Qualifications Required: - Proven experience in email marketing and lead generation, preferably in a B2B industry. - Familiarity with email marketing platforms, marketing automation tools, and CRM systems. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Excellent written communication skills with a good understanding of persuasive messaging. - Ability to work collaboratively in a fast-paced, dynamic environment. - Experience in "On-page optimization" and "Off-page optimization". - Good Knowledge of SEO. - Good command over written and spoken English. - Expertise in technical website auditing and web analytics. - Competent in various advanced tools for SEO research and analysis. - Ability to work independently for allotted projects. (Note: The additional details about the company were not included in the provided job description.),