Job
Description
As an experienced and innovative Email Marketing and Automation Strategist at VGL Group, you will be responsible for leading Email Marketing for IW (Ideal World) and SMS Marketing for both IW and TJC. Your role will involve developing, executing, and optimizing email and SMS campaigns to drive engagement, increase conversions, and enhance customer loyalty. To excel in this position, you must have a deep understanding of audience segmentation, marketing automation, and performance optimization. **Role Overview:** In this role, you will: - Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns. - Collaborate with design and content teams to craft compelling email templates that align with brand guidelines. - Segment and personalize email lists to enhance customer engagement and drive conversions. - Monitor email performance, generate reports, and optimize strategies based on analytics. - Implement A/B testing to maximize open rates, click-through rates, and conversion rates. - Ensure email campaigns are GDPR compliant and adhere to best practices. - Design and execute SMS marketing campaigns to engage and retain customers. - Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence. - Monitor delivery rates, CLICK rates, and conversions for SMS campaigns. - Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups. - Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing. - Identify and execute opportunities for process improvements and automation efficiencies. - Maintain and optimize customer data for effective targeting and personalization. **Key Responsibilities:** - Develop and manage email marketing campaigns - Collaborate with design and content teams - Segment and personalize email lists - Monitor and optimize email performance - Implement A/B testing - Ensure GDPR compliance - Design and execute SMS marketing campaigns - Strategize and implement SMS segmentation - Monitor SMS campaign performance - Create automated email and SMS journeys - Leverage marketing automation platforms - Identify process improvements for automation - Maintain customer data for personalization **Qualifications Required:** - Bachelor's degree - 2-4 years of experience in Email Marketing and Automation - Strong understanding of audience segmentation and marketing automation - Proficiency in analyzing campaign performance and optimizing strategies - Knowledge of GDPR compliance and best practices - Experience in SMS marketing and automation is a plus Please note that this position is based in Jaipur and is a full-time, onsite role with a yearly compensation ranging from 500,000 to 600,000. Join VGL Group and be part of a dynamic team that values talent, innovation, and excellence in the electronic retail industry. As an experienced and innovative Email Marketing and Automation Strategist at VGL Group, you will be responsible for leading Email Marketing for IW (Ideal World) and SMS Marketing for both IW and TJC. Your role will involve developing, executing, and optimizing email and SMS campaigns to drive engagement, increase conversions, and enhance customer loyalty. To excel in this position, you must have a deep understanding of audience segmentation, marketing automation, and performance optimization. **Role Overview:** In this role, you will: - Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns. - Collaborate with design and content teams to craft compelling email templates that align with brand guidelines. - Segment and personalize email lists to enhance customer engagement and drive conversions. - Monitor email performance, generate reports, and optimize strategies based on analytics. - Implement A/B testing to maximize open rates, click-through rates, and conversion rates. - Ensure email campaigns are GDPR compliant and adhere to best practices. - Design and execute SMS marketing campaigns to engage and retain customers. - Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence. - Monitor delivery rates, CLICK rates, and conversions for SMS campaigns. - Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups. - Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing. - Identify and execute opportunities for process improvements and automation efficiencies. - Maintain and optimize customer data for effective targeting and personalization. **Key Responsibilities:** - Develop and manage email marketing campaigns - Collaborate with design and content teams - Segment and personalize email lists - Monitor and optimize email performance - Implement A/B testing - Ensure GDPR compliance - Design and execute SMS marketing cam
