141 Audience Segmentation Jobs

Were looking for a Performance Marketing Specialist who can take charge of Meta Ads campaigns and deliver high-quality leads and sales for our clients. Key Responsibilities Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation & sales. Monitor campaign performance and ensure KPIs (CPL, ROAS, CTR) are consistently met. Conduct A/B testing on creatives, audience targeting, and ad placements. Analyze data and generate insightful reports for clients. Stay updated with Meta Ads trends, algorithm changes, and best practices. Requirements 34 years of hands-on experience managing Meta Ads campaigns . Strong knowledge of campaign structures, audience segmentation, and tracking. Experience in generating qualified leads & driving e-commerce sales . Analytical mindset with proficiency in Ads Manager, Pixel setup, and reporting. Excellent communication & client management skills. What We Offer Opportunity to work with global clients across diverse industries. Performance-driven culture with room for growth. Competitive salary & incentives. A collaborative and creative team environment. Show more Show less

As a Market Research Intern at our company, you will play a crucial role in gathering and analyzing data to support our marketing and business strategies. Your responsibilities will include: - Collecting, cleaning, and organizing data from various sources to build and maintain research databases. - Verifying and validating data accuracy to ensure reliability for business decision-making. - Assisting in identifying and segmenting target audiences based on research insights. - Supporting in extracting and analyzing datasets to generate meaningful reports. - Conducting research on industry trends, competitors, and customer databases. - Assisting in developing and maintaining data dashboards for tracking key metrics. - Collaborating with marketing and business development teams to enhance data-driven strategies. No additional company details were provided in the job description.,

As a Marketing Automation Specialist (Mailchimp) at VenturEdu, your role will involve designing, implementing, and optimizing automated email campaigns to engage customers, generate leads, and drive conversions. Key Responsibilities: - Design, implement, and optimize automated email workflows within Mailchimp. - Set up audience segmentation, workflows, and attribution models for campaign tracking. - Create and edit basic HTML newsletters aligned with brand templates. - Conduct A/B and multivariate testing of creatives, communications, subject lines, and headlines. - Collaborate with writers and designers, advising on content framing and layout to maximize impact. - Track, analyze, and report campaign performance, providing insights for continuous improvement. Requirements: - 6 months to 1 year of experience in a D2C agency (mandatory). - Hands-on expertise in Mailchimp automation, segmentation, and workflows. - Strong analytical skills with comfort in multi-channel attribution models. - Intermediate Excel proficiency (pivot tables, performance dashboards, reporting). - Excellent English communication skills and a strong eye for design detail. In addition, the interview process includes: - Submitting an application form. - Participating in an in-person case study round and face-to-face interview.,

You are seeking an experienced and innovative Email Marketing and Automation Strategist to lead Email Marketing for IW (Ideal World) and SMS Marketing for both IW and TJC. Your role will involve developing, executing, and optimizing email and SMS campaigns to drive engagement, increase conversions, and enhance customer loyalty. A deep understanding of audience segmentation, marketing automation, and performance optimization is essential for this position. **Role Overview:** As an Email Marketing and Automation Strategist, you will be responsible for: - Developing and managing end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns. - Collaborating with design and content teams to craft compelling email templates aligning with brand guidelines. - Segmenting and personalizing email lists to enhance customer engagement and drive conversions. - Monitoring email performance, generating reports, and optimizing strategies based on analytics. - Implementing A/B testing to maximize open rates, click-through rates, and conversion rates. - Ensuring email campaigns are GDPR compliant and adhere to best practices. - Managing the email calendar for IW, coordinating with marketing and sales for timely promotions. For SMS Marketing (IW & TJC), your responsibilities will include: - Designing and executing SMS marketing campaigns to engage and retain customers. - Strategizing and implementing segmentation for targeted SMS blasts to drive sales and enhance brand presence. - Monitoring delivery rates, CLICK rates, and conversions for SMS campaigns. - Coordinating with cross-functional teams to ensure consistent messaging across all touchpoints. - Identifying opportunities for automation and personalization within SMS channels. **Key Responsibilities:** - Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups. - Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing. - Identify and execute opportunities for process improvements and automation efficiencies. - Maintain and optimize customer data for effective targeting and personalization. **Qualifications Required:** - Bachelor's degree - 2-4 years of experience in Email Marketing and Automation - Strong understanding of audience segmentation, marketing automation, and performance optimization Please note that this role is based in Jaipur and requires onsite work as a full-time commitment with a yearly compensation ranging from 500,000 to 600,000.,

You are seeking a proactive and insights-driven Consultant to join the Digital Insights Delivery team. The role involves using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands in industries such as streaming, fashion, QSR, and gaming. Responsibilities include managing delivery of digital and social media reports, interpreting conversation data, drafting insight-rich narratives, validating tagging and queries, collaborating with stakeholders, and supporting ad hoc research requests. Key Responsibilities: - Manage delivery of recurring digital and social media reports focusing on consumer behavior and content trends. - Interpret conversation data to extract insights about consumer needs, sentiment, and preferences. - Draft structured, insight-rich narratives aligned with business goals and audience priorities. - Validate tagging, queries, and data outputs completed by junior team members. - Collaborate with internal stakeholders to enhance frameworks, dashboards, and storytelling approaches. - Engage in strategic discussions to optimize insights across brand teams. - Assist with metadata tagging, taxonomy validation, and dataset curation. - Support ad hoc research or POC requests with relevant consumer/contextual analysis. Qualifications Required: - 2-4 years of experience in digital analytics, social media intelligence, or consumer insights. - Hands-on experience with at least one social listening tool like Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar. - Strong understanding of KPIs such as engagement, sentiment, share of voice, and content format. - Track record in storytelling using PowerPoint and Excel-based dashboards. - Understanding of digital consumer behavior, audience segmentation, and content performance metrics. - Excellent written and verbal communication skills in a business reporting context. - Highly detail-oriented, self-driven, and organized under tight timelines. Good to Have: - Experience in Boolean query writing. - Exposure to entertainment, sports, fashion, QSR, or lifestyle categories. - Familiarity with platform metadata, brand taxonomy, or post tagging frameworks. You will work on high-impact insight reports informing marketing and content strategy for top global brands. The role involves collaborating with a dynamic team, gaining exposure to various categories and digital KPIs, and being part of a growth-focused environment where your voice matters.,

About the Role: As a Chief Marketing Manager at NextGen Group, you will be responsible for leading the marketing team and driving the strategic vision of the brand. With over 7 years of experience in marketing leadership roles, you will bring expertise in team management, performance marketing, and digital strategy execution within the technology industry. Your deep knowledge of custom sales funnels, audience segmentation, content marketing, SEO, and AI-driven tools will be instrumental in enhancing marketing productivity and effectiveness. Key Responsibilities: - Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets. - Lead, mentor, and manage a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning. - Oversee the design and optimization of custom sales funnels to improve lead generation, conversion rates, and customer retention. - Leverage data-driven segmentation strategies to enhance targeting and personalize customer journeys across all digital channels. - Guide content marketing initiatives, including blogs, email campaigns, video, and social media, to increase brand awareness and drive engagement. - Implement and manage effective SEO strategies to boost organic traffic and improve SERP rankings. - Stay ahead of the curve with emerging AI marketing tools, integrating automation and analytics to streamline workflows and improve decision-making. - Collaborate with Product, Sales, and Customer Success teams to ensure alignment on campaigns and messaging. - Own the marketing budget and ensure efficient allocation of resources for maximum ROI. - Monitor, measure, and report on key marketing KPIs, providing regular insights and recommendations to leadership. Key Requirements: - Bachelors/Masters degree in Marketing, Business Administration, or related field. - 7+ years of proven experience in a senior marketing role with demonstrated success in team leadership and digital campaign execution. - Strong understanding of sales funnel creation and optimization. - Experience in audience segmentation, buyer persona development, and customer lifecycle management. - Expertise in content marketing, SEO, and performance tracking tools (Google Analytics, SEMrush, etc.). - Advanced proficiency in AI-powered marketing tools (e.g., Jasper, ChatGPT, Copy.ai, HubSpot AI, etc.). - Excellent leadership, communication, and project management skills. - Analytical mindset with strong decision-making and problem-solving abilities.,

Flynaut LLC is a global leader in digital transformation, collaborating with startups, SMEs, and large enterprises across various industries since 2004. Our dedicated team of professionals turns innovative ideas into reality by delivering cutting-edge mobile apps, robust web platforms, and comprehensive IT solutions. Specializing in healthcare, finance, education, retail, and more, we provide customized solutions that go beyond expectations. Our core values of innovation and quality drive us to establish enduring relationships built on trust and transparency. With a track record of successfully completing numerous projects that yield tangible business results. We are currently looking for a talented Email Marketer & Content Writer to join our dynamic team. In this role, you will be responsible for creating engaging content and implementing effective email campaigns to captivate our audience, generate leads, and boost conversions. Key Responsibilities: - Develop and implement various email marketing campaigns including newsletters, product updates, and promotions. - Produce high-quality content for emails, blogs, landing pages, and marketing materials. - Segment email lists and optimize the timing of sends for enhanced engagement. - Analyze the performance of campaigns and recommend enhancements. - Collaborate with design, sales, and marketing departments to align content strategies. - Ensure all content is SEO-optimized and consistent with the brand image. Requirements: - Demonstrated experience in email marketing and content writing (minimum of 2 years). - Strong written communication and storytelling abilities. - Proficiency with email marketing tools such as Mailchimp, Klaviyo, etc. - Knowledge of audience segmentation, A/B testing, and performance metrics. - Basic understanding of SEO principles and the capability to create content that ranks. - Willingness to work night shifts as required. If you are a creative individual with a passion for crafting compelling content and driving successful email marketing campaigns, we invite you to join our team at Flynaut LLC. Your expertise will play a crucial role in engaging our audience and achieving our marketing objectives.,

As the Head of Marketing for IPs & Special Projects at Cond Nast India, you will play a key role in leading the planning and execution of amplification strategies for flagship IPs and special initiatives. Your responsibilities will include developing integrated marketing strategies, targeted communication and amplification, influencer & creator-led marketing, campaign efficiency & reporting, and cross-functional collaboration. You will be responsible for developing end-to-end offline and digital marketing plans for marquee IPs such as Vogue, GQ, AD, and CNT, with a focus on reach, impact, and luxury alignment. Collaborating with ad ops, content, and distribution teams, you will build efficient communication strategies to ensure campaigns reach the right audiences across paid, owned, and earned platforms. Identifying and engaging credible luxury influencers and creators will be a key aspect of your role to amplify IPs across social and experiential platforms while ensuring relevance and authenticity. You will drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations. Collaboration with editorial, brand solutions, creative, digital, and external agency teams will be essential to bring marketing strategies to life across various formats and touchpoints. Your deep understanding of audience segmentation, paid media strategy, and brand amplification will inform positioning, messaging, and targeting across campaigns. Your experience in marketing, ideally in luxury media, premium brands, or high-end digital environments, will be crucial in this role. Proven expertise in integrated marketing, influencer marketing, and content-driven campaigns, along with excellent communication skills, will set you up for success. Your strong aesthetic sensibility and comfort using AI-based tools to enhance efficiency and creativity will be valuable assets in this dynamic and creative environment. As the ideal candidate, you are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to leverage technology, including AI, to enhance output and precision. Your ability to shape the voice of some of India's most iconic media IPs will be a key driver of success in this role.,

As an Email Marketing Executive at our company located in Alkapuri, Vadodara, you will play a crucial role in planning, executing, and optimizing email marketing campaigns to engage our audience, enhance brand promotion, and drive business growth. Your primary responsibilities will include creating and managing engaging email campaigns aligned with our marketing strategies, designing email templates, crafting compelling copy, and ensuring precise targeting. You will also be responsible for monitoring campaign performance metrics such as open rates, click-through rates, and conversions, conducting A/B testing to enhance campaign effectiveness, and growing email lists while complying with data privacy regulations. Collaborating with design and content teams for campaign assets and reporting regularly on campaign performance to suggest improvements will also be part of your role. To excel in this role, you should possess basic knowledge of email marketing platforms like Mailchimp, Sendinblue, etc., a solid understanding of marketing principles and audience segmentation, and strong written communication skills in English. Attention to detail, the ability to work independently, manage time efficiently, and handle multiple projects simultaneously are essential attributes for success. Freshers with relevant skills are encouraged to apply. In return, we offer a competitive monthly salary, a healthy work-life balance with weekends off, opportunities for professional growth and continuous learning, and a supportive and collaborative team environment. This is a full-time position with leave encashment benefits. If you are a creative and detail-oriented individual looking to make an impact in email marketing, we welcome you to join our team and contribute to our success.,

MotorInc is dedicated to assisting individuals in making confident vehicle purchases. As a leading platform for Indian auto enthusiasts, MotorInc provides a space for discovering, discussing, and making informed decisions about automobiles. Through a robust YouTube presence, an engaged community, compelling content, and an expanding app ecosystem, MotorInc is transforming the vehicle buying and ownership experience in India. We are currently seeking a Marketing Operations Specialist to join our team. The ideal candidate will be responsible for ensuring the seamless execution of campaigns and initiatives across various media channels, including owned, earned, and bought media. The primary focus of this role will be on managing email, SMS, notifications, social media, and other digital platforms, as well as monitoring performance metrics and collaborating with different teams within the organization. Key Responsibilities: - Setting up and overseeing email, push notifications, in-app messaging, SMS, and other marketing campaigns. - Managing all aspects of campaign operations, such as audience segmentation, scheduling, quality assurance, and deployment. - Coordinating the scheduling and delivery of social media posts across different channels. - Generating basic reports and dashboards to monitor the performance of marketing campaigns. - Collaborating closely with the content, design, and growth teams to ensure the successful and accurate execution of marketing initiatives. If you are passionate about marketing operations and thrive in a fast-paced environment where attention to detail is crucial, we encourage you to apply for this exciting opportunity at MotorInc. Join us in reshaping the way Indians purchase and enjoy their vehicles.,

You are a seasoned and purpose-driven professional looking to take on the role of Head CRM, Business Analytics & Remarketing. In this leadership position, you will be responsible for designing and executing funnel automations across Marketing, Sales/Contact Centre, and Operations in the Healthcare/Fertility/Gynaecology industry. Your main objective will be to enhance CRM functionalities for customer acquisition, retention, and brand experience by collaborating with business, sales, and marketing leaders. As the ideal candidate, you should possess advanced expertise in SQL, MS Excel (Macros, VBA), and Power BI. Your proven experience in remarketing, funnel optimization, and digital performance analytics will be key, as you will be leading a small team of analysts. You will also oversee systems integration across CRM, HIMS, and Medical Information databases to ensure seamless accessibility and visibility of Customer Lifetime Value for leadership. Your key responsibilities will include analyzing and optimizing digital marketing funnels, developing SQL queries for data extraction and reporting, leveraging advanced Excel for efficient reporting, designing and automating dashboards/reports, collaborating with cross-functional teams, supporting remarketing strategies, delivering actionable insights, driving process improvements, and leading and mentoring a team of analysts. To qualify for this role, you should have a Bachelor's degree in data Analytics, Marketing, Business Intelligence, Information Systems, or a related field, along with 5+ years of professional experience in data analytics focusing on digital marketing & CRM analytics. Expert-level proficiency in Microsoft Excel and strong SQL skills are essential, as well as experience in remarketing performance analysis and managing digital funnels. Preferred qualifications include expertise in BI tools, experience in creating BRDs for CRM/marketing automation, familiarity with customer lifecycle metrics, and basic knowledge of scripting in Python or R. Joining this role offers you an exciting opportunity to contribute significantly to the digital growth journey of a leading healthcare brand in India. You will lead CRM innovation, analytics, and remarketing strategies that directly impact customer acquisition, retention, and brand trust in a sensitive and fast-growing sector.,

As a PPC Expert (Google & Meta) specializing in FMCG and D2C brands, you will be responsible for developing and executing PPC strategies tailored to achieve the specific goals of these sectors. Your expertise in Google Ads and Meta campaigns will be instrumental in driving results through paid search and social advertising, ultimately optimizing campaigns for maximum ROI. Your key responsibilities will include conducting audience segmentation, A/B testing, keyword analysis, and ad copy adjustments to ensure campaign effectiveness. Utilizing tools like Google Analytics and Meta Ads Manager, you will track, measure, and report campaign performance. Efficiently managing PPC budgets across channels will be crucial in maximizing campaign results while collaborating with cross-functional teams to align paid media strategies with broader marketing objectives. To qualify for this role, you should have at least 3 years of PPC experience in Google Ads and Meta Ads within the FMCG or D2C sectors. Your strong proficiency in campaign optimization, analytics, and reporting tools will be essential for success. Expertise in keyword research, bid management, and ad copy creation is required, along with familiarity in audience segmentation, budget management, and performance forecasting. A Bachelor's degree in Marketing or a related field is preferred, and certifications in Google Ads/Meta Ads will be advantageous. In return, we offer a competitive salary and professional development opportunities for driven PPC experts like you who are ready to make a significant impact on FMCG and D2C campaigns. If you are results-oriented and eager to contribute your skills to this dynamic role, we encourage you to apply and be part of our team.,

We are hiring a Salesforce Marketing Cloud Developer at Avenoir. The role requires expertise in designing, developing, and optimizing Marketing Cloud solutions, creating customer journeys, managing campaigns, and integrating with Salesforce. Required Candidate profile Minimum 3 years of hands-on experience with Salesforce, particularly Marketing cloud Experience in at least 2 successful Marketing cloud projects

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we have evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges. Website: www.superbottoms.com Designation - Performance Marketing Manager Role Overview: We are seeking an analytical and results-driven Performance Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights. Key Responsibilities: ?Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets. ?Manage and optimize PPC campaigns to ensure maximum efficiency and scale. ?Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making. ?Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies. ?Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals. ?Stay updated on emerging trends, tools, and best practices in D2C performance marketing. Key Skills & Experience: ?2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory). ?Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram). ?Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking. ?Experience of working on Shopify. ?Data-driven approach with excellent analytical, reporting, and problem-solving skills. ?Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets. Nice-to-Have: ?Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic). ?Exposure to SEO, email marketing, or influencer marketingFamiliarity with marketing automation platforms. Interested applicants can share their resume at [HIDDEN TEXT] or can DM for details. Show more Show less

Job Description: What You Will Be Doing As a part of the global team, an Email and marketing Strategist is responsible for developing, implementing, and optimizing email specific marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices. This strategic role combines integrated marketing strategy, email campaign strategy, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets. You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified email specific marketing experiences that align with business objectives, this is the role for you. Key Responsibilities: Email Campaign Strategy: Develop and execute email marketing strategies aligned with business goals. Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns. Content Creation and Design: Work with designers and copywriters to create compelling email content. Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines. Audience Segmentation: Analyze customer data to segment audiences for personalized messaging. Use CRM tools to manage and refine email lists. Performance Analysis: Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions). Generate reports and provide actionable insights to improve campaign effectiveness. A/B Testing: Conduct A/B tests to optimize subject lines, content, and design. Implement findings to enhance future campaigns. Compliance and Best Practices: Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). Stay updated on industry trends and best practices. Automation and Tools: Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows. Implement triggered campaigns based on user behavior. Collaboration: Partner with the analytics team to understand customer behavior and refine strategies. Work closely with sales teams to align email campaigns with broader business objectives. What we are looking for Qualifications: Bachelor's degree in marketing, Communications, or a related field. Proven experience in email marketing strategy and execution. Proficiency in email marketing platforms and CRM tools. Strong analytical skills and ability to interpret data. Excellent written and verbal communication skills. Knowledge of HTML/CSS for email design is a plus. Desired Skills: Experience with B2B email marketing (if relevant to Arrow Electronics business model). Familiarity with technology or electronics industry trends. Ability to manage multiple projects and deadlines. What's In It for You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more!

A creative agency in Bangalore is currently seeking a talented individual to join their team as a "Meta Ad Specialist". With at least 2 years of experience, you will be responsible for developing, managing, and optimizing high-performing Meta ad campaigns. Your role will involve creating engaging creatives, implementing effective targeting strategies, and executing campaign strategies to drive results. As a Meta Ad Specialist, you will be tasked with monitoring metrics, conducting A/B tests, and refining strategies based on data insights to ensure optimal campaign performance. You will also be responsible for efficiently allocating budgets, optimizing CPA & ROAS, and providing detailed performance reports to track the success of the campaigns. Collaboration and innovation are key aspects of this role as you will be required to work closely with cross-functional teams, stay updated on industry trends, and continuously refine ad strategies to drive business growth. An in-depth understanding of Meta Pixel, experience with catalogue ads and lead-based campaigns, and expertise in Meta Ads Manager, audience segmentation, and campaign optimization are essential requirements for this position. Additionally, familiarity with Advantage+ campaigns is preferred, and any experience with Google Ads, programmatic advertising, or other digital platforms will be considered a bonus. If you are a results-driven individual with a passion for digital advertising and a keen eye for detail, this opportunity may be the perfect fit for you.,

As a PPC Expert specializing in Google Ads and Meta campaigns for FMCG and D2C brands, you will play a key role in developing and implementing strategies to drive successful outcomes through paid search and social advertising. Your primary objective will be to optimize campaigns for maximum ROI, adding value to the brand and contributing to its growth. Your responsibilities will include crafting and executing PPC strategies on Google and Meta platforms that are aligned with the specific goals of FMCG and D2C sectors. You will conduct audience segmentation, A/B testing, keyword analysis, and ad copy adjustments to enhance campaign performance. Utilizing tools such as Google Analytics and Meta Ads Manager, you will track, measure, and report on the success of campaigns. Efficient management of PPC budgets across different channels will be essential to achieve optimal results. Collaboration with various teams will be necessary to ensure that paid media strategies are in line with broader marketing objectives. To excel in this role, you should possess a minimum of 3 years of experience in PPC management, specifically with Google Ads and Meta Ads in the FMCG or D2C industries. Your skill set should include expertise in campaign optimization, analytics, and reporting tools, as well as proficiency in keyword research, bid management, and ad copy creation. Knowledge of audience segmentation, budget management, and performance forecasting will be beneficial. A Bachelor's degree in Marketing or a related field is required, with certifications in Google Ads/Meta Ads considered advantageous. In return for your expertise and commitment, we offer a competitive salary and professional development opportunities. If you are a results-oriented PPC expert who is eager to make a meaningful impact on FMCG and D2C campaigns, we encourage you to apply and be part of our dynamic team.,

As a highly skilled and results-driven AdTech and Data Monetization Specialist, your role will involve leading and optimizing our digital advertising technology stack to unlock revenue opportunities through data-driven strategies. You will be responsible for managing our AdTech infrastructure, developing monetization strategies, and collaborating with cross-functional teams to enhance advertising performance and maximize the value of first-party and third-party data assets. Key Responsibilities: - Design, implement, and optimize AdTech solutions, including DSPs, SSPs, DMPs, CDPs, and ad servers like Google Ad Manager, The Trade Desk, and Adobe Experience Platform. - Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising. - Manage partnerships with ad networks, exchanges, and data marketplaces. - Collaborate with Data, Product, and Marketing teams to ensure effective collection, enrichment, and activation of data for advertising and revenue purposes. - Oversee yield optimization for programmatic and direct-sold campaigns. - Stay updated with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks through market research. - Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI. - Evaluate and onboard new platforms or partners to increase data monetization potential. - Ensure compliance with privacy regulations and internal data governance policies. Requirements: - Bachelor's degree in marketing, Computer Science, Data Science, Business, or a related field. - 5+ years of experience in AdTech, digital advertising, or data monetization. - Strong understanding of programmatic advertising ecosystems, real-time bidding, and data privacy laws. - Proficiency with tools like Google Ad Manager, The Trade Desk, Segment, Snowflake, or LiveRamp. - Experience with data analytics platforms such as Google Analytics, Looker, or Tableau. - Strong project management, analytical, and communication skills. What We Value in Our People: - Taking quick decisions and delivering with accuracy. - Showing ownership, making things happen, and building solutions. - Seeking continuous learning and taking pride in the work done. - Acting in the interest of the organization and empowering others to grow. - Empowering others with tough love and helping them develop.,

As a Performance Marketing Specialist at HamBOLDs Pvt Ltd, you will play a key role in managing and optimizing paid campaigns on Google Ads and Meta Ads (Facebook/Instagram) to drive high Return on Ad Spend (ROAS). You will work closely with our dynamic brands - Epitight, Cozitis, and Niconi, to deliver innovative and effective products to our customers. Your responsibilities will include planning, executing, and optimizing paid campaigns across Google Ads and Meta platforms, conducting keyword research, audience segmentation, and A/B testing. You will monitor, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, and other dashboards to optimize campaigns for maximum ROI and ROAS. To excel in this role, you should have a minimum of 3 years of hands-on experience in performance marketing, with a proven track record in managing Google and Meta ad campaigns. Strong analytical and problem-solving skills are essential, along with proficiency in Google Analytics, Google Ads, and Meta Business Manager. Experience in the beauty & personal care industry is a plus, and excellent communication and reporting skills are required. You will need to stay up-to-date with digital marketing trends, algorithm changes, and platform updates while collaborating with the creative team for compelling ad copies and visuals. Developing monthly performance reports and strategic insights will be part of your responsibilities. The ideal candidate will have an ROI-focused mindset, be a self-starter with attention to detail, and possess a strong understanding of user behavior and customer journeys. You should be comfortable working in a fast-paced, startup-like environment to thrive in this role.,

As an experienced Google Media Buyer, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various Google platforms such as Google Ads, YouTube, Display & Video 360 (DV360), and the Google Display Network. Your primary focus will be on managing paid media strategies to drive traffic, conversions, and ROI. Your key responsibilities will include creating and managing PPC campaigns on Google Ads, planning and executing media buys through DV360 and other Google Marketing Platform tools, conducting keyword research, audience targeting, bid management, and A/B testing. You will also be responsible for optimizing campaigns to meet KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), and click-through rate (CTR), as well as analyzing performance data and generating detailed reports. Collaboration with creative and content teams will be essential to ensure ad relevance and effectiveness. It will also be crucial to stay up-to-date with Google platform updates, trends, and best practices to drive successful campaign outcomes. To be successful in this role, you should have 1-2 years of experience managing Google Ads and DV360 campaigns, a proven track record of running performance-driven campaigns across Google platforms, strong analytical skills, and experience with campaign reporting and optimization. Google Ads certification(s) are strongly preferred, along with familiarity with Google Analytics, Tag Manager, and Looker Studio. Your ability to efficiently manage multiple campaigns and deadlines will be key to your success. Preferred qualifications include experience with eCommerce, software as a service (SaaS), or lead-generation campaigns, knowledge of remarketing, conversion tracking, and audience segmentation, as well as experience working in a digital marketing agency or in-house performance team. In return, we offer competitive compensation and performance bonuses, the opportunity to work with industry-leading tools and technology, a collaborative and data-driven work culture focused on growth, and health insurance.,

You are a skilled and results-driven Facebook & Google Ads Specialist sought to join our team. Your expertise lies in planning, implementing, and optimizing ad campaigns across Facebook and Google platforms, specifically tailored to the USA market. Any experience in running mass tort campaigns will be a significant advantage in this role. Your critical role involves driving lead generation, increasing conversions, and maximizing ROI for our business. You will navigate the unique challenges and opportunities of the U.S. digital advertising landscape. Your responsibilities include developing, launching, and managing high-performing ad campaigns on Facebook and Google platforms targeting the USA market. Conduct A/B testing to identify optimal ad creatives, copy, and targeting strategies. Monitor and analyze ad performance metrics such as CTR, CPC, CPA, ROAS, and impressions. Design and execute effective mass tort campaigns, focusing on compliance, targeting, and scalability. Collaborate with marketing teams to design strategies aligned with business objectives, particularly for the U.S. market. Research and implement innovative tactics to stay ahead in the competitive U.S. digital advertising space. Leverage insights from consumer behavior trends and legal advertising standards in the USA. Work closely with the creative team to develop engaging ad copy, visuals, and videos tailored to U.S. audience preferences. Ensure consistency in brand messaging and compliance with U.S. advertising regulations. Build and refine audience personas using advanced targeting tools. Utilize re-targeting, lookalike audiences, and Geo-targeting for enhanced reach and conversion rates. Analyze and interpret customer data, focusing on insights relevant to U.S.-specific demographics and behaviors. Manage and optimize advertising budgets to maximize ROI, with a particular focus on high-ROI mass tort campaigns. Provide detailed forecasts and track spending to ensure cost-efficiency. Generate detailed performance reports and share actionable insights with stakeholders. Use data analytics tools to identify opportunities for campaign improvement and demonstrate the impact of campaigns, especially mass tort initiatives. Qualifications ideally include a Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience managing Facebook and Google Ads campaigns tailored to the USA market is required. Strong understanding of audience segmentation, bidding strategies, and campaign optimization for mass tort campaigns is essential. Expertise in tools like Facebook Ads Manager, Google Ads, Google Analytics, and similar platforms. Additionally, experience with analytics tools such as Google Data Studio, Tableau, or Power BI will be beneficial. Excellent written and verbal communication skills along with strong problem-solving skills and attention to detail are necessary. Preferred skills include familiarity with tools like SEMrush, Ahrefs, or other SEO tools. Experience in SaaS or B2B advertising for the USA market is a plus. Certification in Google Ads or Facebook Blueprint is preferred but optional. Proven experience running compliant and scalable mass tort campaigns and knowledge of GDPR and CCPA compliance related to digital advertising are advantageous. Please note that this is a permanent Night Shift position from Monday to Friday. Send your resume to Rahul@halcommarketing.com.,

As a Performance Marketer (Media Buyer) at Unbiasys Media, you will collaborate with clients, internal teams, and external partners to develop and execute strategies that drive conversions, boost revenue, and elevate brand visibility. Your responsibilities will include managing paid advertising campaigns on various platforms, conducting market research, analyzing campaign performance, and optimizing key performance indicators. You will work closely with creative, content, and landing page development teams to ensure seamless campaign execution and alignment with overall marketing strategies. Staying abreast of industry trends and best practices, you will implement A/B testing, landing page optimization, and conversion rate optimization initiatives to enhance campaign effectiveness. Your role will also involve preparing performance reports, presenting findings to clients, and providing actionable recommendations for campaign optimization and growth. Building strong relationships with clients and serving as a trusted advisor on performance marketing initiatives will be key to your success in this position. To excel in this role, you should have knowledge of paid advertising platforms such as Google Ads and Facebook Ads Manager, as well as experience with analytics tools like Google Analytics and SEMRUSH. Strong communication skills, both written and verbal, are essential for presenting complex ideas to clients and internal stakeholders. A self-motivated and results-oriented approach, coupled with a passion for continuous learning and innovation in performance marketing, will set you up for success in this dynamic role. If you are ready to make a significant impact on our client's marketing initiatives and thrive in a fast-paced, data-driven environment, we encourage you to apply. Submit your resume, cover letter, and relevant portfolio or case studies showcasing your experience in performance marketing to join our team at Unbiasys Media. Please note that this position is for a 6-month internship with a stipend ranging from 8k to 10k per month.,

As a Digital Marketing Expert focusing on email marketing within the outsourcing industry, your primary responsibility will be to develop and execute targeted email campaigns aimed at generating leads and enhancing client relationships. You will play a crucial role in creating engaging email content, subject lines, and calls-to-action to increase interaction with our audience. Monitoring and analyzing campaign performance metrics such as open rates, click-through rates, and conversions will be essential in order to refine strategies for optimal results. Additionally, you will be tasked with managing and segmenting email lists to facilitate personalized outreach initiatives. Collaboration with sales and marketing teams to ensure alignment of campaigns with overarching business objectives will also be a key aspect of your role. To excel in this position, you should possess a minimum of 2 years of experience in email marketing specifically within the outsourcing or staffing industry. Exposure to the USA or other international markets is a prerequisite for this role. Proficiency in utilizing email marketing tools such as HubSpot, Mailchimp, or similar platforms is expected. Strong analytical capabilities will be necessary to effectively monitor campaign performance and drive improvements. Familiarity with audience segmentation, A/B testing, and automation techniques will be beneficial in optimizing campaign outcomes. Excellent copywriting skills and clear communication abilities are essential attributes for success in this position.,

As a Meta Ads Specialist at Herbalmax, you will play a crucial role in elevating our digital marketing efforts by overseeing and optimizing paid advertising campaigns across Meta platforms, specifically Facebook and Instagram. Your main objective will be to enhance ad performance, increase Return on Ad Spend (ROAS), and boost customer acquisition through data-driven strategies. Your responsibilities will include developing, managing, and fine-tuning Meta ad campaigns to maximize performance and conversions. Conducting in-depth A/B testing on creatives, copy, and targeting will be essential to enhance campaign effectiveness. Analyzing campaign performance metrics to derive actionable insights for continuous improvement will also be a key part of your role. You will work on implementing audience segmentation and retargeting strategies to drive engagement and conversions effectively. Collaboration with the creative team will be necessary to ensure that the ad creatives and messaging are compelling and aligned with the campaign goals. It will be crucial for you to stay updated with Meta advertising trends, policies, and best practices to ensure that our campaigns remain cutting-edge. Monitoring ad spend and budget allocation to ensure efficient resource usage for maximum Return on Investment (ROI) will also be part of your responsibilities. To qualify for this role, you should have at least 2 years of experience in managing Meta ad campaigns on Facebook and Instagram. A proven track record of scaling paid campaigns with a strong focus on ROI is required. Hands-on experience with Meta Ads Manager, pixel tracking, and audience insights is essential. Strong analytical skills, proficiency in tools like Google Analytics, Excel, or reporting tools, knowledge of A/B testing, conversion rate optimization, and funnel analysis are also necessary. While experience in the health & wellness industry is preferred, it is not mandatory. Your ability to thrive in a fast-paced, performance-driven environment will be critical for success in this role.,

You are invited to join PioneerEcorp as an Advertising Specialist in Chennai on a full-time basis. We are seeking a skilled individual proficient in Google Ads & Meta Ads to develop and enhance high-converting advertising campaigns aimed at generating qualified leads and boosting sales. The perfect candidate will possess expertise in performance marketing, PPC management, and conversion optimization. Your responsibilities will include developing, launching, and overseeing successful Google Ads & Meta Ads campaigns focused on lead generation and sales. This involves conducting thorough keyword research, audience targeting, and competitor analysis. Your role will also encompass optimizing campaigns to enhance Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS). A/B testing of ad creatives, copy, and landing pages will be essential to maximize conversions. Furthermore, implementing and managing remarketing and lookalike audiences for improved engagement will be part of your duties. Monitoring campaign performance using Google Analytics, Meta Business Suite, and UTM tracking is crucial. Effective management of ad budgets to maximize ROI while minimizing Cost Per Acquisition (CPA) is also a key responsibility. Troubleshooting ad policy violations, account suspensions, and performance drops will be part of your daily tasks. Providing detailed performance reports and suggesting improvements based on the insights are essential. Staying updated on Google Ads & Meta Ads algorithm changes and industry trends is necessary to excel in this role. The ideal candidate should have proven experience in Google Ads & Meta Ads, demonstrating a successful track record in lead generation campaigns. A strong understanding of bidding strategies, campaign structuring, and audience segmentation is required. Hands-on experience with Google Tag Manager, Google Analytics, Facebook Pixel, and UTM tracking is essential. Proficiency in A/B testing, conversion rate optimization (CRO), and funnel analysis is preferred. The ability to manage multiple campaigns efficiently and optimize ad spend effectively is crucial. Experience in e-commerce and B2B/B2C lead generation is an added advantage. Possession of Google Ads & Meta Ads certifications is also preferred. If you are ready to take on this exciting opportunity, please apply by sending your portfolio and resume to sadeep@pioneerecorp.com. Join us in shaping the future of digital marketing at PioneerEcorp. #googleads #hiring #digitalmarketing #adspecialist #jobopening #pioneerecorp #metaads #2025hiring #jobopportunity,