11 Audience Segmentation Jobs

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

Required Qualifications 7+ years of A/B testing, personalization, or digital optimization Hands on experience with Adobe Target and Analytics High attention to detail for all testing requirements and KPIs Understanding the development of experiments, including, multivariate and use of Adobe AI technologies in testing Knowledge of audience segmentation and customer journey optimization Strong problem solving and communication skills (oral and written)

Senior Media Buyer Experience: 3 - 6 Years Exp Salary : USD 18,000-30,000 / year Preferred Notice Period : Within 30 Days Shift : 10:00AM to 7:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Google Ads, Media buying, Meta, Snapchat, Tiktok Good to have skills : A/B testing, advertising trends, Audience Segmentation, Innovative Strategies, Retargeting Go Glam (One of Uplers' Clients) is Looking for: Senior Media Buyer who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description We are seeking a Senior Media Buyer to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Meta, TikTok, and Snapchat. Goglam is an Ecommerce business located in Saudi Arabia specializing in hand beauty products. Proven Experience: Minimum 3 years of experience in media buying. Demonstrable experience as a Media Buyer, focusing on KPIs and driving e-commerce sales. Proven track record of e-commerce sales data. Technical Skills: Proficiency in using e-commerce and digital advertising platforms (Google Ads, Meta Ads, Snapchat, etc.). Familiarity with media buying, planning, and research. Working knowledge of media analytics software. Marketing Knowledge: Understanding of audience segmentation, retargeting strategies, and funnel optimization. Expertise in A/B testing to determine the best-performing strategies. Soft Skills: Communication and negotiation skills. Strong organizational and multitasking abilities. Attention to detail and critical thinking skills. Additional Skills: Familiarity with advertising and media trends. Interest in following industry developments and implementing innovative strategies. Engagement Type: 1 2 Month Contract (Possible Extension) Job Type: Contract Location: Remote Working time: 10:00 AM to 7:00 PM Interview Process: 3 Rounds How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Key Responsibilities: Solutioning and Requirement Identification: Collaborate with Aster business functions to identify data analytics and CRM requirements, ensuring alignment with business goals and objectives. Audience Segmentation: Identify the appropriate target audience for CRM campaigns/ Concierge services using SQL or Python scripts, ensuring campaigns are effectively targeted for maximum impact. Operational Efficiency: Contribute to operational cost savings through the automation of tasks and processes, improving the efficiency of CRM operations. Dashboard Development: Create wireframes for dashboards and define key performance indicators (KPIs) to measure the success of CRM campaigns. Dashboard Creation: Build real-time dashboards using Power BI, providing stakeholders with actionable insights into campaign performance or business performance Data Manipulation: Utilize your hands-on experience in data preparation and visualization to transform raw data into meaningful insights. Data Analysis and Insights: Analyze data to uncover business insights and growth opportunities, presenting findings to inform strategic decisions Statistical Modeling: Utilize best-in-class modeling techniques to develop statistical models, focusing on predictive modeling and supply chain and sales forecasting. Requirements: Bachelor of Technology (B.Tech) or Bachelor of Engineering (B.E.) in Mathematics, Engineering, Economics, Statistics, or a related field is preferred 4+ years of experience in BI reporting using SQL Proficiency in data visualization tools, particularly Power BI (hands-on experience is preferred) Good to have Python, R skills Proficiency in Microsoft Excel for data preparation Flexibility and adaptability to work effectively within tight deadlines and adapt to changing priorities

Lead daily ops for 16 media sites, drive traffic and revenue with strategic planning, manage CRM workflows, track KPIs, handle PR, coordinate content, explore new revenue streams, and boost efficiency while cutting costs. Required Candidate profile A driven young pro with a business/marketing degree (MBA a plus), CRM-savvy, growth-focused, strategic yet hands-on, team player with strong BD instincts and a passion for scaling success.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients

We are seeking a Senior PPC Specialist to lead our paid search strategy, optimize ad performance, and drive measurable growth. This role is ideal for an expert in Google Ads, GA4, and Google Tag Manager (GTM) who thrives on data-driven decision-making and is passionate about maximizing ROI. You will work closely with our marketing, analytics, and website development teams to set up advanced tracking, execute high-performing campaigns, and contribute to successful product launches. Responsibilities Google Ads Strategy & Execution Develop, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max. Conduct keyword research, audience segmentation, and bid strategy development to maximize conversions and minimize costs. Create and test compelling ad copy, extensions, and landing pages to improve engagement and quality scores. Oversee product launch campaigns , ensuring proper setup, execution, and performance tracking. Analytics, Tracking & Optimization Expertly use GA4 to analyze user behavior, measure ad effectiveness, and generate actionable insights. Work with the website development team to implement and test Google Tag Manager (GTM) for proper event tracking and conversion tracking. Continuously optimize campaigns through A/B testing, audience targeting, and bid adjustments . Generate detailed performance reports , providing insights and recommendations for improvement. Collaboration & Growth Partner with SEO, content, and creative teams to ensure alignment between organic and paid strategies. Stay ahead of Google Ads trends, algorithm changes, and new features , implementing best practices to maintain a competitive edge. Manage ad budgets effectively , ensuring efficient spend allocation and high ROAS. Qualifications 5+ years of hands-on experience managing high-budget Google Ads campaigns. Proven track record of successful product launches and campaign optimizations. Deep expertise in GA4, Google Tag Manager (setup & testing), Looker Studio, and conversion tracking . Strong analytical skills with experience in data-driven decision-making and KPI optimization. Familiarity with landing page best practices and CRO (conversion rate optimization) . Experience with other PPC platforms (Meta, LinkedIn, Bing) is a plus . Additional Skills : Strong verbal and written communication skills with the ability to communicate technical concepts to non-technical stakeholders. Decision Making Skills Strong Analytical Skills Google Ads Certification (preferred but not mandatory).

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Must Have Skills Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Good to have Skills Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and benefits Insurance Benefits Holistic Wellness Programs Cab Facility International Onsite Opportunities Working with 500 Fortune Clients Global Footprint Professional Development & Training

Key Responsibilities: Scaling Strategy: Develop and execute Meta advertising strategies designed specifically to scale a D2C brand profitably. Campaign Launch & Optimization: Plan, launch, monitor, and continuously optimize campaigns for performance, focusing on customer acquisition and retention. Creative Development: Collaborate with the creative team to produce scroll-stopping ad creatives, ensuring messaging aligns with brand identity and resonates with the target audience. Advanced Targeting: Leverage Metas advanced targeting tools and first-party data to refine audience segmentation and improve ad relevance. Budget Scaling: Manage and scale ad budgets efficiently while maintaining or improving key performance metrics like ROAS and CPA. Performance Tracking: Analyze campaign performance using Meta Ads Manager and other analytics tools, identifying opportunities for growth and optimization. A/B Testing: Implement rigorous A/B testing on creatives, messaging, and audiences to maximize results. Industry Insights: Stay updated on Meta algorithm changes, platform updates, and emerging trends in D2C marketing. Cross-Functional Collaboration: Work closely with all the stakeholders & teams to ensure alignment and maximize marketing efforts.

Key Responsibilities: Develop and implement effective email marketing strategies to enhance customer engagement and retention. Create and manage email campaigns, including audience segmentation, A/B testing, and performance analysis. Design and write compelling email copy that aligns with our brand voice and resonates with our target audience. Monitor and analyze email performance metrics (open rates, click-through rates, conversions) to optimize campaigns. Collaborate with the design team to create visually appealing email templates. Maintain and segment the email subscriber list to ensure deliverability and engagement. Stay up-to-date with industry trends and best practices in email marketing and digital marketing. Ensure compliance with email marketing regulations and best practices (e.g., GDPR, CAN-SPAM). Qualifications: Bachelors degree in Marketing, Communications, or a related field. 1+ years of experience in email marketing or digital marketing. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Creative mind-set with a keen eye for detail and design.