402 Audience Segmentation Jobs

About the job Who we are! A melting pot of culture, talent, experience, and diversity. That's what we are! Pine Labs is one happy union of go-getters who are marching towards our ambition to emerge as a world-class fintech organisation. The company is run by a highly experienced management team, led by several industry veterans including CEO Amrish Rau. Under Amrish, Pine Labs has transformed itself from being regarded as just a point-of-sale payment service provider to a full-stack digital payments company serving the offline and online needs of its merchant and enterprise partners. Incorporated in Singapore, the key investors of Pine Labs include Sequoia India, Actis Capital, Temasek, PayP...

Company Description Welcome to Kymin Creation - Where Art Meets Marketing Excellence! Founded by two visionary entrepreneurs, our startup is the perfect fusion of creativity and marketing prowess. We transform ideas into stunning designs and implement innovative strategies to elevate brands to new heights. Join us for an inspiring creative journey that leaves a lasting impact on your audience! Role Description Develop, execute, and manage Meta (Facebook & Instagram) ad campaigns that align with client goals. Conduct audience research to identify target demographics, interests, and behaviors. Optimize campaigns for CPC, CTR, reach, and conversion rate . Create compelling ad copies, visuals, a...

As a Facebook and Google Ads Specialist at AdyGrow located in Varachha Area Surat, your role will involve managing and optimizing Facebook and Google ads campaigns. You will be responsible for analyzing performance metrics and implementing strategies to improve ROI and reach target audiences effectively. Key Responsibilities: - Manage and optimize Facebook and Google ads campaigns - Analyze performance metrics to track and improve campaign effectiveness - Implement strategies to enhance ROI and reach target audiences - Stay updated with ad targeting and audience segmentation best practices Qualifications Required: - Experience in managing Facebook and Google Ads campaigns - Proficiency in an...

As a D2C PPC Specialist, you will play a crucial role in managing and scaling paid advertising campaigns for our e-commerce brand and overseeing the Shopify website. Your responsibilities will include: - **PPC (D2C Performance Campaigns):** - Set up, manage, and optimize paid campaigns across Google Ads and Meta Ads for D2C growth. - Conduct keyword research, audience segmentation, and competitor benchmarking. - Track KPIs (CTR, CPC, ROAS, conversions) and continually optimize campaigns for efficiency. - Test ad creatives, audiences, and landing pages to enhance cost-effectiveness and scalability. - Stay informed about platform changes, D2C trends, and best practices. - **Shopify (Hands-on E...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

We are hiring: Performance Marketing Specialist Company: ZenoRealty Location: Noida Experience:* 35 Years (Strictly Agency Background) ZenoRealty is building an investor-first real estate brokerage for NCR. Meta Ads will be a core growth engine for us, and we want to build this capability in-house, not depend on agencies. If you live inside Ads Manager, like experiments, and care about lead quality, read on. Core Responsibilities 1. Campaign Architecture Build, manage, and optimize high-volume lead generation campaigns across Meta Ads and Google Ads . Expert understanding of the 3-tier Meta structure (Campaign > Ad Set > Ad). Set up complete funnel strategies, audience segmentation, and perf...

You are an experienced Google Ads Manager with a proven track record of managing Google Ads for international e-commerce clothing brands, particularly for the USA market. Your role will involve the following key responsibilities: - Plan, create, and optimize Google Search, Shopping, Display, and Performance Max campaigns for an international e-commerce clothing brand. - Manage and scale Google Merchant Center, product feeds, and shopping ads to ensure maximum visibility. - Conduct detailed keyword research, competitor analysis, and audience segmentation to enhance campaign performance. - Monitor and optimize daily campaign performance to achieve goals related to ROAS, CPA, CTR, and conversio...

You are an experienced Google Ads Manager with a proven track record of managing Google Ads for international e-commerce clothing brands, especially in the USA market. You possess a high level of analytical skills, are performance-driven, and have the ability to handle large budgets while ensuring a strong Return on Ad Spend (ROAS). **Key Responsibilities:** - Plan, create, and optimize Google Search, Shopping, Display, and Performance Max campaigns for an international e-commerce clothing brand. - Manage and scale Google Merchant Center, product feeds, and shopping ads to maximize visibility. - Conduct detailed keyword research, competitor analysis, and audience segmentation. - Monitor and ...

You will be responsible for assisting in planning, executing, and optimizing paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and revenue for e-commerce brands. Your key responsibilities will include: - Assist in setting up, monitoring, and optimizing Meta Ads campaigns focused on e-commerce performance. - Conduct market and audience research to identify high-potential targeting opportunities. - Analyze campaign data to evaluate KPIs such as ROAS, CTR, CPC, CPM, and conversion rates. - Develop basic ad creatives or coordinate with design teams to improve campaign performance. - Support A/B testing for creatives, copy, and audiences. - Monitor daily budgets, pacing...

As a marketing associate at our enterprise team, you will play a crucial role in the end-to-end marketing of active employer campaigns. Your creativity, proactive attitude, coordination skills, and sense of ownership will be key in the successful planning, execution, and performance tracking of campaigns. You will collaborate with various stakeholders across Internshala to ensure seamless campaign visibility and engagement. Key Responsibilities: - Own and drive the marketing strategy for all active campaigns across different platforms. - Identify suitable channels, target audience segments, and messaging to enhance visibility and participation. - Monitor campaign performance and optimize act...

As an experienced Retention Marketing Specialist, you will play a crucial role in developing and implementing retention marketing strategies to drive customer engagement and loyalty. Your responsibilities will include: - Developing and implementing retention marketing strategies across various channels such as email, push notifications, SMS, and in-app messaging. - Analyzing customer behavior, segmenting audiences, and creating personalized campaigns to enhance repeat purchase rates and decrease churn. - Collaborating with the tech team to utilize automation tools, CRM systems, and analytics platforms for optimizing marketing campaigns. - Monitoring key performance indicators (KPIs) such as ...

As a Go-To-Market (GTM) Strategist in the Entertainment & Media industry, your role will involve leading the launch of concept-based video projects. You will be responsible for developing and executing strategies to position, promote, and scale video content effectively in target markets. - Develop a comprehensive GTM strategy aligning with business goals and brand vision for concept-based video content. - Identify target audiences and create tailored marketing strategies to maximize reach and engagement. - Conduct market research, competitor analysis, and audience segmentation to guide campaign direction. - Collaborate with content creators, production teams, and marketing to ensure effecti...

As an Email Marketing Specialist at our company, your role will involve creating, managing, and optimizing email campaigns to drive engagement, nurture leads, and contribute to overall business growth. Your mix of strategic thinking, creativity, and analytical skills will be crucial for ensuring that campaigns are visually compelling and effective in achieving measurable outcomes. Some key responsibilities include: - Designing and implementing comprehensive email marketing campaigns aligned with business goals - Crafting compelling email copy, CTAs, and subject lines to maximize engagement - Optimizing email content for mobile responsiveness and deliverability - Developing segmentation strat...

As a Performance Marketing Specialist at Reason & Beyond, a fast-growing digital marketing agency, you will be responsible for managing and scaling campaigns across Meta Ads & Google Ads for Ayurheals, a leading Ayurvedic wellness and e-commerce brand, along with other premium fashion & lifestyle clients and brands under Reason Beyond. This high-impact role requires strong technical expertise and leadership qualities to drive strategy, execution, and business growth effectively. **Key Responsibilities:** - Plan, manage, and optimize campaigns across Meta Ads & Google Ads for Ayurheals and multiple other brands. - Develop and execute scaling strategies that consistently deliver 3x+ growth. - ...

As a Sr. Media Buyer at our company, your role will involve developing data-driven media plans, defining audience segmentation, and optimizing ad campaigns across various platforms. Your expertise will be crucial in ensuring delivery against key performance indicators and conducting A/B tests to enhance campaign performance. Key Responsibilities: - Develop data-driven media plans in line with clients" objectives. - Define audience segmentation, targeting strategies, and budget allocation. - Set up, monitor, and optimize ad campaigns on Google Ads and Meta platforms. - Ensure delivery against KPIs such as ROAS, CTR, and CPA. - Conduct A/B tests to enhance campaign performance. - Utilize GA4 f...

As a Paid Media Executive at Offshore Marketers, a dynamic and data-driven digital marketing agency based in Mohali, Punjab, your primary responsibility will be to plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms. Your expertise in optimizing digital ad spend, conducting audience & keyword research, and monitoring campaign performance will be crucial in driving measurable results and maximizing ROI for our clients. You will work closely with the marketing team to align paid campaigns with overall marketing strategies and conversion funnels. Additionally, you will be expected to stay updated with the latest platform updates, i...

Role Overview: As a Digital Marketing intern at our company, you will be responsible for developing and executing engaging email campaigns aimed at driving customer engagement and conversions. Your main focus will be on utilizing your experience in email marketing tools and performance analytics to create successful campaigns. Key Responsibilities: - Create, schedule, and optimize email campaigns to reach our target audience - Segment audiences and personalize email content for better engagement - Analyze campaign performance metrics and provide suggestions for improvements - Ensure compliance with email marketing best practices and regulations to maintain the reputation of the company Quali...

As a Consultant in the Digital Insights Delivery team, you will play a crucial role in uncovering trends, decoding consumer conversations, and translating data into actionable insights for various industries. Your responsibilities will include managing digital and social media reports, interpreting conversation data, drafting insightful narratives, validating outputs, collaborating with stakeholders, and engaging in strategic discussions to optimize insights value. Key Responsibilities: - Manage delivery of recurring digital and social media reports focusing on consumer behavior and content trends. - Interpret conversation data to derive meaningful insights about consumer needs, sentiment, a...

As a Performance Marketing & SEO Executive at Sammyukk, you will play a crucial role in driving the brand's online visibility and achieving marketing goals. Your responsibilities will include: - Planning, creating, and managing Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram) - Executing 360 marketing campaigns from product launches to performance-driven promotions - Implementing SEO strategies (on-page, off-page, and technical) to enhance organic reach - Conducting keyword research, audience segmentation, and competitive analysis - Continuously tracking, analyzing, and optimizing campaigns for CTR, ROAS, CPA, and SEO performance - Utilizing tools like Googl...

As an intern at Genix Entertainment, a fast-growing performance marketing agency based in Jaipur, you will have the opportunity to learn and work on real client campaigns. During this 6-month full-time internship, you will receive a paid stipend and gain hands-on experience directly under expert media buyers. Here's what you will be learning and doing: - Assist in setting up and managing Meta (Facebook/Instagram) and Google ad campaigns. - Learn about ad account structure, audience segmentation, ad copywriting, and creative analysis. - Monitor campaign performance and derive data-driven insights. - Help with research, tracking setup (pixel, UTM, GA4), and performance reports. - Collaborate w...

We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have proven experience running successful campaigns targeting audiences in the USA and Canada, with a strong understanding of these markets and their performance benchmarks. Job Responsibilities Job Responsibilities Proven experience running paid campaigns for education platforms or student-focused services, with understanding of academic seasonality and student behavior in US/Canada. Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, ...

Role Overview: You will be responsible for data integration and management by configuring and managing data sources, ingesting data into Adobe RTCDP, and mapping it to the Adobe Experience Data Model (XDM). Additionally, you will create and manage XDM schemas, datasets, and data flows within the platform. You will also define and manage audiences, implement identity resolution strategies, and leverage data for personalized experiences across various channels. Key Responsibilities: - Configuring and managing data sources, ingesting data into Adobe RTCDP, and mapping it to XDM. - Creating and managing XDM schemas, datasets, and data flows. - Defining and managing audiences, building audience r...

As a Campaign Manager, you will be responsible for managing the set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion. Your key responsibilities will include: - Building emails, push notifications, and SMS within Iterable - Devising testing strategies, including A/B/MVT tests for ongoing BAU trading activities - Optimizing performance of existing campaigns/automations - Overseeing campaigns from creation to execution, including analysis and reporting - Being comfortable with audience selection, segmentation, and analysis - Proactively communicating with stakeholders to ensure workloads & deadlines are managed efficiently In addition to the above, the...

As a Sr. Technical Architect specializing in Web Data & Analytics, you will be responsible for providing strategic guidance, technical direction, and actionable insights to drive business decisions. Your expertise in Google web data tools, web data architecture, and JavaScript-based tracking will be crucial in ensuring best practices in data collection, governance, implementation, tracking, and reporting. Your role will involve collaborating with stakeholders from Web Development, Data Science, and Marketing Leadership to understand analytics needs and define scalable web data architecture for efficient tracking and data collection. You will also be expected to stay up-to-date with the lates...

As a Senior Performance Marketer with expertise in Meta & Google Ads, you will play a pivotal role in scaling campaigns and delivering measurable ROI. Your responsibilities will include: - Planning, launching, and optimizing high-performing campaigns across Meta & Google platforms - Focusing on tech support inbound calls and D2C performance marketing - Owning the full funnel from strategy to execution to reporting - Scaling campaigns profitably through data-backed decisions - Experimenting with creatives, targeting, and bidding strategies to maximize conversions To be successful in this role, we are looking for someone with: - 7+ years of proven experience in performance marketing, with expe...