Ecommerce Manager

Estele Accessories Pvt. Ltd.

Job Title: E-commerce Manager – Marketplaces

Department:

Location:

Reporting To:

Compensation:

Position Overview

E-commerce Manager – Marketplaces

This role carries end-to-end ownership of marketplace revenue, seller operations, catalog health, account compliance, advertising efficiency, and profitability. The ideal candidate must have deep marketplace expertise, hands-on experience with Seller Central tools, an analytical mindset, and proven success in driving growth on leading Indian e-commerce platforms.

Key Responsibilities

1. Marketplace Sales & Performance Marketing (50%)

• Develop and execute revenue growth strategies to maximize GMV across all marketplaces.
• Manage sponsored ads, keyword strategies, promotions, coupons, and deals using marketplace ad consoles (Amazon Ads, Flipkart PLA, etc.).
• Improve listing visibility and conversions through SEO-driven optimization of titles, bullets, descriptions, A+ content, and images.
• Benchmark competition, refine pricing strategies, and deploy high-impact promotional campaigns.
• Maintain excellent seller account health and maximise Buy Box percentage.
• Execute marketplace-led collaborations, influencer tie-ups, and platform-specific seasonal campaigns.

2. Marketplace Operations & Fulfillment (30%)

• Monitor and manage end-to-end order fulfilment through FBA/FBF, Easy Ship, Smart Fulfillment, or self-ship models.
• Ensure >98% on-time delivery through coordination with logistics teams and marketplace fulfilment centres.
• Reduce order defect rates, returns, RTO, A-to-Z claims, and negative feedback.
• Manage integrations (ERP/OMS) for seamless inventory sync and operational accuracy.
• Ensure 100% compliance with marketplace policies, quality checks, packaging, GST norms, and listing guidelines.

3. Customer Experience & Feedback Management (5%)

• Actively monitor and respond to customer reviews, ratings, and queries across marketplaces.
• Maintain high seller rating (≥4.5), low negative feedback, and excellent post-purchase experience.
• Drive initiatives to increase repeat purchase rate within marketplace ecosystem constraints.

4. Catalog, Content & Merchandising (10%)

• Lead onboarding of new SKUs with accurate taxonomy, attributes, rich media assets, and platform-compliant content.
• Maintain catalog hygiene—zero suppressed listings, accurate inventory, no duplications.
• Collaborate with design teams for images, videos, A+ content, infographics, and mobile-first creatives.
• Optimize listings for mobile-first and voice-search behaviour.

5. Financial Planning, Margins & Cost Control (5%)

• Track and analyze marketplace fees, commissions, ad spends, return costs, and relative profitability.
• Ensure accurate daily/weekly reconciliation and fast resolution of payment discrepancies.
• Run initiatives to reduce cost-to-serve, returns, and overall operational leakages.

6. Analytics, Insights & Business Intelligence (Overall Overlay)

• Develop dashboards and analytical reports using Seller Central tools, Looker Studio, Power BI, etc.
• Track funnel metrics, keyword rankings, share of voice, sales velocity, and category benchmarks.
• Run A/B tests across creatives, pricing, and ad strategies to generate actionable insights.

KRAs & KPIs

KRA

Weightage

KPIs

1. Marketplace Sales & Performance Marketing

50%

GMV & revenue growth, ROAS ≥ 4–5x, Buy Box %, conversion rate, organic visibility, keyword ranking, deals & promotions success

2. Operations & Fulfillment

30%

>98% OTD, ≤1–2% ODR, >95% in-stock rate, low cancellation & return rate, SLA compliance

3. Customer Experience & Feedback

5%

Seller rating ≥4.5, CSAT score, negative feedback <1%, review response rate within 24 hours

4. Catalog & Content Optimization

10%

<24-hour TAT for new listings, zero suppressed listings, A+ content on 90%+ eligible SKUs, content quality score

5. Financial Management

5%

Accurate reconciliation, return rate <5–7%, margin improvement, cost optimization

6. Analytics & Reporting (Overlay)

—

Real-time dashboards, competitor analysis, actionable insights to support decision-making

Candidate Requirements

• 3–6+ years of deep hands-on marketplace management experience (Amazon & Flipkart mandatory).
• Strong understanding of marketplace SEO, ads, operations, account health, and seller metrics.
• Experience with ERP/OMS tools, bulk uploads, API integrations, and reconciliation.
• Excellent analytical, communication, and problem-solving skills.
• Prior experience in fashion, jewellery, accessories, beauty, lifestyle, or D2C brands preferred.