Job
Description
Digital Marketing Job Profile (with Technical Focus for MCA Graduates): Core Responsibilities: Develop and execute comprehensive digital marketing strategies: This includes planning campaigns across various channels (SEO, SEM, social media, email, content, paid advertising, etc.). Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Conduct keyword research, competitive analysis, and technical SEO audits. Optimize website content, structure, and performance for higher organic search rankings. Manage and optimize paid search campaigns (PPC) on platforms like Google Ads and Bing Ads. Data Analysis and Reporting: Track, measure, and analyze campaign performance using web analytics tools (e.g., Google Analytics, Google Search Console). Interpret data to identify trends, derive actionable insights, and optimize campaigns for improved ROI. Create detailed reports and dashboards to communicate performance to stakeholders. Website and Landing Page Optimization: Understand website usability and user experience (UX) to improve conversion rates (CRO). Collaborate with web developers (leveraging MCA skills) to implement SEO recommendations and track technical issues. A/B test various elements of landing pages and website content to enhance performance. Marketing Automation & CRM: Implement and manage marketing automation platforms (e.g., HubSpot, Mailchimp) for email campaigns, lead nurturing, and customer journeys. Utilize CRM systems to manage customer interactions and segment audiences effectively. Content Strategy & Management (with a technical lens): Understand how content management systems (CMS) like WordPress function for publishing and optimizing content. Potentially create and optimize engaging content, including understanding video marketing and basic photo/video editing. Social Media Marketing: Develop and implement social media strategies, including content creation, scheduling, community management, and analytics. AI and Machine Learning in Marketing: Explore and leverage AI tools for optimizing marketing campaigns, predictive analytics, and personalized customer experiences. Technical Problem Solving: Identify and troubleshoot technical issues related to website performance, tracking, and campaign delivery. Cross-functional Collaboration: Work closely with IT, development, sales, and design teams to ensure seamless execution of marketing initiatives. Key Technical Skills for MCA Graduates in Digital Marketing: Given an MCA background, you have a distinct advantage in the following technical areas that are increasingly crucial in digital marketing: Programming & Web Development Fundamentals: Understanding of HTML, CSS, JavaScript: While not necessarily building websites from scratch, knowing these languages helps in understanding website structure, implementing tracking codes, and collaborating effectively with developers. Backend knowledge (e.g., Python, Java basics): This can be highly beneficial for working with APIs, integrating different marketing platforms, or even building custom marketing tools. Database Management (SQL, NoSQL): The ability to query and manage data is invaluable for advanced analytics, customer segmentation, and personalized marketing efforts. Content Management Systems (CMS): In-depth knowledge of platforms like WordPress, Drupal, or Joomla, including their technical aspects and optimization capabilities. Data Analytics & Business Intelligence: Advanced Web Analytics Tools: Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM) for implementing tracking, and other analytics platforms. Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Excel for presenting insights effectively. Statistical Analysis: A solid grasp of statistical concepts for interpreting data, running A/B tests, and making data-driven decisions. Big Data Concepts: Understanding how to work with and derive insights from large datasets. Search Engine Optimization (SEO) Tools & Concepts: Technical SEO: Deep understanding of website architecture, crawlability, indexability, site speed optimization, schema markup, and other technical factors affecting search rankings. SEO Tools: Expertise in using tools like SEMrush, Ahrefs, Moz, Screaming Frog for comprehensive SEO analysis. Marketing Automation & CRM Platforms: Technical proficiency in configuring and managing platforms like HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, etc. Understanding API integrations between marketing platforms and other business systems. Cloud Computing (Basic understanding): Knowledge of cloud platforms (AWS, Azure, GCP) can be helpful when dealing with website hosting, data storage, or deploying marketing applications. Artificial Intelligence (AI) & Machine Learning (ML) Concepts: Understanding the basics of how AI/ML models work and their applications in marketing (e.g., predictive analytics, content personalization, chatbot development). Potentially even some exposure to ML libraries (e.g., Python's scikit-learn) for building simple models or understanding data science outputs. Pls call 8250041273 Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Morning shift Work Location: In person Application Deadline: 09/06/2025
