Digital Marketing Manager

Job Title: Digital Marketing Manager (Performance Marketing & Growth Focus)

Job Description:
We are seeking an experienced Digital Marketing Manager to lead, execute, and optimize our digital marketing and performance-driven strategies. The ideal candidate will have at least 4-5 years of hands-on experience in Digital Marketing, with a strong focus on SEO (On-Page, Off-Page, Technical), PPC, Social Media Marketing, Performance Marketing, and Revenue-focused Campaigns.

You will be responsible for driving high-quality traffic, improving conversions, enhancing our online presence, and boosting sales and ROI through data-driven marketing strategies.

Note: Immediate joiners will be preferred.Key Responsibilities1. SEO Management

• Develop and implement comprehensive SEO strategies to improve organic rankings and traffic.
• Oversee On-Page SEO (keyword research, content optimization, meta tags, internal linking).
• Manage Off-Page SEO (backlink building, outreach strategies).
• Conduct Technical SEO audits to resolve site architecture, indexing, and crawlability issues.

2. PPC Campaigns

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct keyword research, craft compelling ad copies, and optimize bids for maximum ROI.
• Continuously analyze campaign performance and refine strategies to meet business objectives.

3. Performance Marketing

• Drive customer acquisition and revenue growth through targeted performance marketing campaigns.
• Manage and optimize paid media campaigns across Google, Meta, LinkedIn, YouTube, and other digital channels.
• Utilize A/B testing, conversion rate optimization (CRO), and funnel analysis to improve performance outcomes.
• Collaborate closely with the sales and product teams to align marketing efforts with sales goals and business revenue targets.
• Monitor and report on key performance indicators (KPIs) like ROAS, CAC, CLTV, and conversion rates.

4. Social Media Marketing

• Develop and execute social media strategies that strengthen brand presence and engagement.
• Manage content creation, scheduling, and performance analysis across platforms like Facebook, Instagram, LinkedIn.
• Track social media metrics and optimize content to drive engagement, leads, and conversions.

5. Ad Campaign Management

• Design, execute, and manage online advertising campaigns (Display, Video, Native, Retargeting).
• Collaborate with creative teams to develop impactful ad creatives and messaging.
• Continuously analyze ad performance to optimize reach, engagement, and ROI.

6. Analytics and Reporting

• Use analytics tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Meta Ads Manager to track performance.
• Prepare detailed performance reports highlighting ROI, conversion metrics, and campaign insights.
• Present data-driven recommendations for continuous improvement.

7. Strategy and Planning

• Develop comprehensive digital marketing strategies aligned with company growth and revenue goals.
• Stay updated with the latest trends, tools, and innovations in digital and performance marketing.
• Identify new growth opportunities and marketing channels to scale user acquisition and sales.

Qualifications

• Minimum 4-5 years of experience in Digital Marketing, including SEO, PPC, and Performance Marketing.
• Proven track record of scaling sales and revenue through digital marketing strategies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced certifications preferred).
• Deep understanding of Performance Marketing, SEO, PPC, Social Media, and Analytics tools.
• Strong analytical and problem-solving skills, with the ability to interpret data and optimize strategies.
• Excellent communication, leadership, and project management abilities.
• Ability to work both independently and collaboratively in a fast-paced environment.

Job Type: Full-time

Pay: ₹800,000.00 - ₹950,000.00 per year

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person